Century 21 SGR Listing Presentation

A Real Estate Services Marketing Proposal Presented by: Agent Name CENTURY 21 [ Insert dba ] Contact Info / Address Prepared for: Seller(s) Name Address Property to be marketed: Insert Address Here Property Address Insert Property Photo Here NOTE TO USER PLEASE CUSTOMIZE THIS PRESENTATION AS APPROPRIATE. THIS DOCUMENT WILL NOT INCLUDE 2008 ADVERTISING PLANS / UPDATES UNTIL MARCH 2008

My Professional Experience
My philosophy
“ Customer relationships are at the heart of what I do. If you don’t feel that I’ve built a strong relationship with you by the time we’ve sold your home, then I haven’t done my job”.
My credentials and education/training
My background
My awards
[Additional points if desired]
Agent Photo Page

The Value
85% of sellers used a broker or agent to sell their home*
76% of sellers placed their home on the Internet with the assistance of a real estate agent*
My mission statement
“ I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.
Page The value and importance of real estate professionals has not changed! *2007 NAR Profile of Home Buyers and Sellers

CENTURY 21® [ Insert dba ]
My company’s strengths
Years of experience
Number of agents
My company’s awards & recognition
Strength of the CENTURY 21 brand
Millward-Brown results
CENTURY 21 ® continues to be the most recognized name in real estate*
CGRN/worldwide
My Value
Page *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

A History of Proven Results
Awards achieved
Average Quality Service Survey Score
Company’s market share statistics
List price to sales price ratio
Average days on market stats vs. MLS average
Page

Get More with CENTURY 21®
Standard Services
Multiple Listing Service
Local Advertising
Yard Sign
Agent and Office Preview
Open House
Required Property Disclosures
Competitive Market Analysis
Featured on National Website
Customized Services
National Advertising
Global Referral Network
Seller Service Pledge
Quality Service Survey
Other Internet Websites
Page

CENTURY 21 ® : The Gold Standard
We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.
What does “ The Gold Standard ” mean to you?
Gold is symbolic of three positive and distinct values
Great financial value = Getting the best price for your home
High performance achievement = Best trained associates
Insightful wisdom = Your neighborhood specialist
I am your “Professional Champion”.
Page

Page Most Recognized Name in Real Estate Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”
Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points .
Q “Which of these agencies , if any, is the most recognized name in real estate?”

Marketing Plan
Send “Just Listed “postcards highlighting your home to local area residents.
Advertise and hold agent/broker and buyer open houses.
List your property on our company website including a virtual tour, slide show and photos of your home.
Internet marketing /banner on local websites; i.e., NJ.com, etc.
Have your listing posted to other real estate search websites like Trulia, Google and Yahoo, that receive millions of visitors.
Send out electronic notices about your home i.e., eNewsletters and eCards.
Provide local advertising through _(insert here)_, (newspapers , radio or TV).
Leverage the CENTURY 21® Global Referral Network to access leads from around the world.

Marketing Plan, Continued
Place colorful flyers or brochures describing your home next to the “for sale” sign.
Introduce other unique marketing techniques appropriate for your property. (Adjust this list as appropriate)
Enhanced listing display on Realtor.com site to make your property stand out
Video/virtual tour on YouTube.com, MySpace.com, LiveVideo.com
Offer a Home Warranty program
Offer special Century 21 Mortgage financing options
Other special promotions (beware of local non-inducement laws)
Feature your property on my personal website
Place property on Craig’s List and other online classified websites for maximum exposure
Make available a 24-hour a day voice-interactive response system to provide continuous information on your home.

Targeted Local Marketing
Open Houses – Actively promote open house showings for Brokers and Buyers
Direct Mail – Just Listed cards, Open House cards and other targeted mailings
E-Greetings – Online greeting cards directed to potential buyers
Local Advertising – Television, newspaper and local magazine
MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers
Internet – Century21.com allows internet users to get information and photos of your home
Page

CENTURY 21® National Advertising
Multi-million dollar national advertising campaigns
Print, television and radio
Targeted advertising for Specialty Markets
Page

CENTURY 21® National Advertising Page

CENTURY 21 ® Global Reach
Worldwide presence
Century21.com international links and websites
CENTURY 21 ® Global Referral Network
Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide
Additional buyer opportunities - with the CENTURY 21 ® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads
Page

Referral Services
World’s largest referral network (based on the number of offices worldwide) brings you:
More buyer opportunities for your property
With over 8,000 offices and 140,000 sales associates worldwide
CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe
Page

Home Buyers
84% of all home buyers used the Internet as a tool when searching for a home*
84% of recent home buyers found photos “very useful”*
60% said the same about virtual tours*
There are over 200 million users of the Internet in the USA**
29% of home buyers first learned about the home they purchased using the Internet*
84% of first time home buyers used the internet as an information source in the home buying process*
Page *2007 NAR Profile of Home Buyers and Sellers **Nielsen-Net Raings.com

What is the implication? Of Those Buyers Who Used the Internet, Where They First Learned About the Home They Purchased The Internet should be leveraged to attract more buyers Page Source: 2007 National Association of REALTORS ® Profile of Home Buyers and Sellers Real Estate Agent Internet Yard Sign

Selling Your Home with the Help of Century21.com
The Century21.com web site averages more than 2 million visits per month
Consumer Leads
Property Listings
Registered Users
Top Search Engine partnerships; Google, Trulia and Yahoo
Page

The Search Areas on Century21.com
Century21.com is a consumer’s home buying and selling information gateway
The easy to navigate menu bar allows consumers to identify exactly what they’re looking for
The site serves as a real estate resource library for consumers
Property Search
Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria
Aerial views allow users to explore the property yard, street and neighborhood
Page

Online Marketing Tools that help us Sell Your Property Page
Slide Shows & Virtual Tours
Visually highlight the best features of your home; automatically created when you have 6 or more pictures
Room Planner
Interactive tool lets you design virtual room layouts
Neighborhood Profiles
Important information about this and other neighborhoods
Mortgage
Calculator s and financing information
Slide Show

Your Listing on Century21.com Page
Up to 20 listing Photos can be included
Detailed property descriptions (English and Spanish)
Floor Plans
Slide Show
Virtual Tours
Open House schedule
[ For LeadRouter Offices Only ] CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes

Additional exposure for your listing
Google TM Real Estate
Trulia.com
Yahoo! Real Estate
LandAndFarm.com
Optimum Homes (Cablevision)
Openhouse.com
Wall Street Journal (Fine Homes)
Cityfeet.com (commercial)
Loopnet.com (commercial)
Frontdoor.com
List any other websites you work with here (i.e., Realtor.com, CraigsList.org, YouTube.com, etc)
Page

2007 Online Marketing Page
Strategically publish creative banners that increase traffic and listing exposure on Century21.com.
CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.
Online media is optimized to drive leads and response from consumers on your property.
Automated email communications to buyers interested in your property
Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.

A custom Slide Show to Showcase Your Property Page
This is what the consumer sees on Century21.com
Slide Shows are automatically created when you have 6 or more photos of the property
98% of prospective Buyers feel property photos are useful in their home search*
* 2007 NAR Profile of Home Buyers and Sellers

Competitive Market Analysis Establishing the perfect price for your home!
[Insert Complete CMA Here]
Recent Sales
Current Listings
Under Contract
Expired Listings
Page
How do you stack up against the competition?
What will help your property sell faster?
How much will you have after closing?

We’re with you every step of the way
CENTURY 21 Connections®
The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience.
To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/
Home Warranty
The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing.
Page

Seller Service Pledge – My Personal Commitment
21 points of differentiation
Commitment to service
Agreement between you, the seller and my CENTURY 21® office.
Page

Quality Service
I strive to provide outstanding service to our clients
My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group
Consistent monitoring of service in order to assure highest level of quality.
Page

Put me to work for you! CENTURY 21: The Gold Standard. Page

Thank you! Agent Name CENTURY 21 [ Insert dba ] Insert address and contact info Page

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Century 21 SGR Listing Presentation

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