Breaking into the PR Industry

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Breaking into the PR Industry

  1. 1. Breaking into the Public Relations Industrya presentation by communications 21
  2. 2. A little about us…• Telleen Anderson- • Karla Slocumb Lozano – University of Georgia Alum – Georgia Tech Alum – Majored in Marketing – Majored in International – Member of Women in Affairs Business, participant in – Member of Alpha Delta Pi LeaderShape and volunteer organizations – Interned at The Arena at – Interned at Georgia Gwinnett Center Governor’s Office and c21 – Worked at Atlanta – Worked at Hewlett-Packard Humane Society and c21 and c21 @Karla_c21 @Telleen kdempsey@c21pr.com tanderson@c21pr.com
  3. 3. A little about c21…• communications 21® is a full service, marketing public relations and interactive firm based in Atlanta. We provide business and consumer marketing public relations services to corporations, professional service firms, nonprofit agencies and trade associations. c21 interactive c21 environmental
  4. 4. Career Opportunities Private Sector In-house Communications Agency Freelance Department e.g., public relations e.g., Coca Cola firms, marketing Department of agency, interactive Communications, Georgiaagency, SEO firms, sports Aquarium Marketing marketing agency Department
  5. 5. Career Opportunities Public Sector Federal, State & Local Government Political Agency/Program Campaign/Organization e.g., Center for Disease e.g., Romney for Control, Labor President, Democratic Department, Public Party, Vote Vets School, GWCCA
  6. 6. Career Opportunities Nonprofit Sector Issue Organizations Faith-based e.g., churches, religious e.g., American Cancer associations, church- Society, Georgia sponsored camps, Conservancy, Children’s Atlanta Mission, Hospital Samaritan’s Foundation
  7. 7. Getting the Job You Want
  8. 8. Preparing Yourself for the Job• Portfolio/Resumé – Gathering writing/design samples – References – Posting your qualifications to social media (i.e., LinkedIn)• Networking – E.g., PRSA Shadow Day, PRSA Real World Conference• Experience – Leadership – Internships
  9. 9. Going After the Job• Networking, networking, networking – Industry/Young Professional Organizations – Mentor – Informational interviews• Job hunting – Professional organizations’ websites • PRSAGeorgia.org, AMA-Atlanta.com, Atlanta.IABC.com – Nonprofit websites • OpportunityKnocks.org
  10. 10. Interview Best Practices• What to ask prior to the interview• When to arrive• What not to wear• What to bring• What questions to expect• What questions you should ask• What to do afterwards
  11. 11. Questions?
  12. 12. Contact Us Karla Slocumb, account manager kdempsey@c21pr.comTelleen Anderson-Lozano, account manager tanderson@c21pr.com communications 21 www.c21pr.com 404.814.1330

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