Note: Adjust the items as needed to reflect your own marketing plan.
The Seller Service Pledge is a pre-printed marketing material that has been developed to let your customers know exactly what they can expect. Use the “Seller Service Pledge” as a closing tool to let your customer know you are dedicated to providing quality customer service. There are 21 pledge points with space to add another if you’d like. While it’s not a contract, it is signed by you and your customer to solidify the promises you make as their agent. The 2-part NCR format makes it easy to leave a copy with your buyers and keep a copy for yourself.
In 1991, the CENTURY 21 System became the first nationally franchised real estate organization to contact every client nationwide to gauge customer satisfaction. Surveys are anonymous. The goal is for honest answers to straightforward questions.
Note to Sales Associate : Add any additional information you think would be useful in your presentation.
CENTURY 21 Key Realty marketing plan
CENTURY 21 ® : The Gold Standard <ul><li>We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. </li></ul><ul><li>What does “ The Gold Standard ” mean to you? </li></ul><ul><li>Gold is symbolic of three positive and distinct values </li></ul><ul><li>Great financial value = Getting the best price for your home </li></ul><ul><li>High performance achievement = Best trained associates </li></ul><ul><li>Insightful wisdom = Your neighborhood specialist </li></ul>
Marketing Plan <ul><li>Our marketing plan emphasizes Internet exposure and lead follow-up. Not only does your home need to be available to be seen by as many potential buyers as possible, you need to know that ALL inquiries on your property will be answered promptly and accurately. </li></ul>
Question: If you decided today that you were going to buy a house, what is the first thing you would do?
64% of buyers either went online or talked with a real estate agent FIRST
- 87% of all home buyers used the Internet as an information source in their home search <ul><li>-Where buyer found the home they purchased </li></ul><ul><li>Real estate agent – 34% </li></ul><ul><li>Internet – 32% </li></ul><ul><li>Yard sign – 15% </li></ul><ul><li>Newspaper ad – 3% </li></ul><ul><li>Home book/magazine – 1% </li></ul><ul><li>Open house – less than 1% </li></ul>NAR Study of Home Buyer and Sellers - 2008
Ok, so we know that the vast majority of buyers are looking on the Internet. Now what?
Let’s look at a couple of listings… Creating exposure on the Internet Listed by CENTURY 21 Key Realty 358 search results
Compared to… Creating exposure on the Internet On average, more than double the exposure
Still not convinced? Creating exposure on the Internet Listed by CENTURY 21 Key Realty 888 search results
Compared to… Creating exposure on the Internet CENTURY 21 Key Realty listing has four times the exposure!
Ok, what websites will my property be listed on?
REALTOR.com Showcase listing on the #1 online destination for home buyers <ul><li>Showcase listing includes up to 25 photos, compared to four for basic listings </li></ul><ul><li>Link to video tour </li></ul><ul><li>School and community information </li></ul><ul><li>Custom property description </li></ul>
Trulia.com Featured listing on the #5 online destination for real estate information <ul><li>Featured listings show up at the top of search results </li></ul><ul><li>Emailed reports on listing views </li></ul>
Marketing on the top real estate websites Your home listed on these websites through our partnerships and syndication feeds
We use a video tour, available 24/7 on the Internet Creating exposure on the Internet
Seller Service Pledge – My Personal Commitment <ul><li>21 points of differentiation </li></ul><ul><ul><li>Commitment to service </li></ul></ul><ul><ul><li>Agreement between you, the seller and our CENTURY 21® office. </li></ul></ul>
Quality Service <ul><li>We strive to provide outstanding service to our clients </li></ul><ul><li>Our clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group </li></ul><ul><li>Consistent monitoring of service in order to assure highest level of quality. </li></ul>
Put us to work for you! CENTURY 21: The Gold Standard.