I am looking into Funeral Party as I felt that this is a band that can be related to And TheWinner Is… in genre, style and demean. They both display Rock, Alternative and Punkgenres.SONG - Just BecauseDIRECTOR - Mike Relm RELEASE DATE - 30th August 2010 The opening like a film sets the scene. The text front is coloured in red this is to represent romance and danger that will appear in the music video. The red titles also amplify the black and white of the video. The black and white might be to represent the neutral gender in the video. The lead singer crouched on the ground looking glum and with the red colouringsuggests that this music video is about love and the problem it causes. Attention is broughtto the singer by having him sitting in an area where the wall is lighten by a lamp it. Thisattracts attention because the human eye is drawn to light areas. The way that theattention has been brought to the singer suggest that the music video is going to fixate onthis person, which is usual for a band as the lead singer is normally the face of the band.Although as the music video continues we are introduced to the other members of theband.After the opening sequence the beat of themusic starts to began as it does the singerstarts to get up and move towards the camera.Jump cuts are used to go with the strums of theguitar these give the impression of a stopmotion effect. As the music video continuesto play it become apparent that the musicvideo is narrative and performance basedwhich shows an overall energetic feel for theband. The jump cuts then move on tochanging with the hit of the snare drum.Throughout the music video the videochanges shots with the beat not the lyrics.
However the lyrics are not left out of the music video. From analysing the lyrics I came to the conclusion that the song is about a person loosing his way because of a girl yet he’s having fun while he does it. This Idea mainly came from these lyrics ‘I’m still lost cause I got something to do’ and ‘Its a feeling you can never describe’. The idea was also backed up when I watched the music video, its filled with scenes of the lead singer and a girl messingabout and robbing stores.Funeral Party has only recently stated to become noticed the record label would want toplay on this and promote the band in a good light. Through the music video there arescenes of the band messing about and having fun with each other. This was done to helpthem become noticeable and likable.
This is Funeral Party’s debut album and was released onthe 24th February 2011.The name of the band is in a simplistic black front that makes it easy to read. This is sothat at quick glance a viewer can easily understand who the band is. On the other handthe title of the album is harder to read. The gold relaxed front suggests the bands music asbeing relaxed.The title of the album, Golden Age of Knowhere has a range of possible meanings. Thegolden age is believed to mean peace, harmony, stability, and prosperity this could be inreference to them as a band.The photograph has been edited to look like it is old and has been over developed whichhas caused the colouring. This make the photograph dramatic, which also makes itstandout. Causing it to catch the viewers eye. The uses of the photo helps to make theband to become recognisable as its the first thing the viewer see’s.In an over impression of the CD cover you are able to understand that this is not a soloartists or boy bands album. As they would have just a picture of themselves in a situatedpose. Where this is a picture of the band playing to the audience, however the way theimage is taken it gives the impression that they are playing for you.
Target Audience for Funeral Party From looking at the bands music videos and album coverI have assumed that they are trying to promote their music to the 16-25 age range. In themusic video they are shown messing about or playing at a party. I believe these items areshown in this way to make the band seem down to earth and relatable. The way that theyact in the videos are the same way that the 16-25 year olds would seem to act at a party,except for the general theft of food. The editing has also been done in a way that wouldattracted 16-25. The jump cut editing suggests energy and enthusiasm, an appearancethat targets a 16-25 audience.The clothing the band are wearing in the video and on the picture on the right are of astereotypical rock band. They are wearing skinny jeans that represent the rock theme. Ican assume this as bands like Paramore, Futures, You Me At Six, Red Hot Chili Peppers,all of which wear skinny jeans. The shoes and clothing also fit into to the rock band theme.This style also relates to the clothing that 16-25 year olds wear, suggestion that this is theirtarget audience.