Evaluation Four How did you use mediatechnologies in the construction and research, planning and evaluation stages?
For all the three productions I was using an Apple computer. I did this by using them it would gain me experience in using both Mac and Windows programs.I came into a couple of issues when using iMac and MacBook. Onethat seemed to catch me out the most was different programs on themacs. The college owns the iMac’s and I own the MacBook and bothhave different softwares. To create a document, powerpoint, etc I usethe iWork softwares whereas the college use Open Office. This hascaused me a lot of agony due to the two softwares not being able toread each others softwares. So when I save a document that I want tofinish off at college or vice versa, I have to save it as a Worddocument so the software is able to read it. There have been manytime were I have forgotten this.
Research When it came to doing researching into the music video scene I didn’t have to go far. The strongest tool that I needed for this area was the internet. Using the internet has allowed me to find information almost instantly. The website that I used the most would be YouTube. The site meant I was able to watch a wide range of different music video of diverse genres; thus causing me to gain the concept of how to make an enticing music video, as well as leading me to notice the conventions of a rock genre music video. The internet in general is a brilliant research tool. Which also helped me when exploring digipaks and CD adverts. However, I did find it harder to find the right sort of information that I was looking for. Due to this reason I decided to look else where.
For researching digipaks I came across some issues. One was that nowhere on the internet seemed to have up loaded images of finished digipaks. However while looking through my iTunes I noticed I had songs that were not listened too, from good bands and solo artists. To my surprise it was interactive digipak that had come with the download of the album. Usingthis service I was able to look into the conventions of digipaks.However it wasn’t as easy to access CD adverts, I still had to go to mylocal newsagents to purchase their music magazines. I bought themagazines Q and kerrang to look at the range of genre conventions.In doing this it gave me a better understanding of what was neededin a CD advert.
Planning & Construction In the planning and construction stages I had to use a wide range of different technologies to complete my three products. With the creation of the music video with each process we were going through I documented it on Blogger, where I have my own media blog. Using this service allowed me to access my work from home and college without having to remember a USB. I also used blogger for the creation of the digipak and advert. I used it by uploading drawn ideas along with annotations. I used blogger throughout all of the stages of the three productions because of it being simple and easy to access.
In the pre production stages we had decided that to make thevideo energetic it would have to be an edit job. However wedecided to come up with some shots that we could use.From these idea I drew them on to the computer using a graphic tablet. Aftergetting the outlines and some sketches of the band equipment and colour, I thencompleted them by hand which took a long time.The drummer is the first one that I did and the guitarist is the last and as youcan see the more I did the better I got at drawing on to the tablet
To be able to draw on to the computer via the graphic tablet I had to use a software called Photoshop, which is a complex version of Windows Paint. I have had to use the software many times during the three productions. Two of which were created on Photoshop.When it came to designing the digipaks I didn’t have muchexperience on Photoshop, I had only briefly used it before to editimages. It was clear to me that I was going to need help, so I went toGoogle and did a search for tutorials. I found many and watchedabout the same amount.with the first digipak design (the blue slow shutter one) I wasmainly using tutorials to show me how to create the effect.
I used this tutorial website: http:// graffititools.blogspot.co m/2009/01/slow- shutter-effect.htmlTo create this effect I had to use the pen tool to draw out what youwanted the text to look like or to say.After that you need to select the paint tool and make sure thecolour is on one that you would want to use, mine was white.Then go back to the pen tool then right click on the pattern youmade and click on fill in, which then used the paint tool to goover the pattern in white.After that you right click on the layer and click on outer glowand then choose your intensity and colour and it should looklike this.
When it came to the process of having to filmthe music video we had a choice of which camerawe were going to use.We had a choice a of a standard HD sonyminiDV camcorder or the Sony HVR-HD1000E(top right). We decided to use the HVR becauseof our production choice to use only handheldshots, and this one would give us morestability than a hand strap.Due to choosing the large camera we then had totake a large tripod to keep the camera steady.We needed the tripod for the opening pan.
During the whole production stages I have usedthe film editing softwares iMove and Final Cut.I Used iMovie for small project for me talkingabout ideas and what we are going to do.I have used Final Cut for the music video as theediting you can do to make it look moreprofessional.When we recorded the music video and came tocapturing the clips we decided to use iMoviebecause it much simpler and easier to capturethe video on this software than Final Cut. Thismeant that after the capture we had to move theclips over to Final Cut which wasn’t a problem.
When we finally started editing the music video we started settingup the opening scene. When we finished it was a brutal 30 secondslong - too long for a music video so we had to cut it down to 15seconds. This was done so that the audience could be entertainedand not loose interest. To cut down so much we used jump cuts,that happened on every beat which was effective.After this we started to play around with what worked and whatdidn’t. We had a clip of Connor swinging the microphone and Ihad the idea of slowing it down in the middle, when he washalfway through his swing. After doing this on Final Cut Pro wedecided that it didn’t work with the other clips we had, so we decidednot to use it.
When we added in the black and white filter to the beginning I feltit was to saturated so I decided to add depth. I did this byincreasing the blacks in the scene to create a bigger contrastbetween the white, thus adding depth.Further into the editing process we came across a nice drum beatand decided to reverse a clip. The clip is of the band running into acorn field. We reversed the clip, but decided that it didn’t fit in so Islowed it down to 90% so when the band landed on the ground itwas on a beat. When we had finished the video we decided that weshould use jump cuts. We did this because this was the only clipthat we had reversed and it seemed out of place and by doing thejump cuts it would fit in with the opening.
In the music video we only used one transition, afade to black at the very end. This was to show howwhen the song ended the energy was leaving,which had a more profound effect on how energeticthe music video was.