Evaluation Two How effective is thecombination of your mediaproducts to ancillary texts?
The links that I have made in my media products are not as strongas Paramore have done. In the music video Misery Business,Paramore are preforming in a room covered in the word ‘riot’ andjust one of the words is coloured in orange; they have done this in asimilar way to their album ‘riot’, thus creating a strong link.I first saw/heard ‘And The Winner Is…’ at B2, a pub which allowsfor unsigned bands to preform for free. I noticed how energetic theywere when they played ‘Here Again’. This meant that when Ireceived the opportunity to make a video for them I was able to createsomething that was as energetic as them. I then decided to use thischaracteristic throughout my productions
To display the theme in the music video we used handheld shotsand used no transitions to make the change fast and snappy likethe beat. We also showed only scenes where there is a lot ofmovement to keep with the approach. The music video also shows howthey are young trendy and like having fun.To show this in the Digipak I abbreviated the bands name to makethem seem trendy and used a theme that is thought as ‘stylish‘. Tomake the theme seem energetic I scribbled over white areas to hint atthis characteristic. To make this link stronger I added a still fromthe music video and added it to the back page. The image is of thelead singer Connor, I decided to have an image of him because he isthe face of the band and is more likely to be recognised.
From using the front cover of the digipak inthe CD advert it shows a clear correlationbetween the two, thus showing that the CDadvert is promoting the digipak.However There is a stronger link than theenergetic characteristic. At the beginning ofthe music video there is a black and whitescene of the band jumping into the barn.Therefore creating a powerful link to theblack and white advert and digipak. Thusshowing how all three are intertwined.Although this is strong I felt that bylabelling them as energetic it would increasetheir popularity and the amount of peoplethat come to their performances.