LEGO business Strategies


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LEGO business Strategies

  1. 1. Presented by Chin Joe Yee
  2. 2. The second largest toy manufacturer in the world main product is LEGO® brick another trademark is their mini figure™
  3. 3. Care for education and incorporate within combines unique, inspiring qualities of LEGO bricks with STEM subject Develop product series according to the age categories.
  4. 4. Get into Architecture design and TV, mini movies, games,etc LEGO Friends as a series aimed to girl’s market Developed the MINDSTORMS series in 1990s Came out with LEGO CUUSOO
  5. 5. LEGO Architecture series LEGO Friends LEGO Club
  6. 6. For LEGO fan to share their ideas with LEGO Projects with 10,000 supporters have the chance to become an official LEGO products. Get 1% of the total sales of the product
  7. 7. Expended into too many different areas, company had lost its way Fail to patent LEGO Brick as the advantage to competitors rise of computer games increasing squeeze on the traditional toy market high cost of production, a brick – had grown to almost 15,000
  8. 8. record profits of £660 million in 2012, number-one toy manufacturer by market share in Europe and Asia, number two in North America in this September LEGO FRIENDS be the first Christmas wishes gift in 2011 among girls Luca’s case brings hope to the loyal LEGO fan Maintained a lower cost with multiproduction
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