unit 1:   Designing a Logo unit 2:   Business Documents unit 1:   Designing a Logo unit 2:   Business Documents unit 3:   ...
<ul><li>By the end of this unit, </li></ul><ul><li>ALL of you must be able to (E) </li></ul><ul><li>create the basic eleme...
background (plain but important!) smallprint title company name/logo offer price Photo of product graphics create discover...
create discover recreate examples  of adverts
<ul><li>DTP software (Publisher) </li></ul><ul><li>textboxes </li></ul><ul><li>shapes </li></ul><ul><li>images </li></ul><...
 
(Source: NRS Jul07-Jun08) Why bother advertising in a newspaper (or magazine)? people read a national newspaper every week...
(Source: NRS Jul07-Jun08) Why bother advertising in a newspaper (or magazine)? How does this affect the success of adverts...
Page Layout Grids Everything on the page should line up with something else.   grids
<ul><li>Create an advert to go in your  magazine article </li></ul><ul><li>Either: </li></ul><ul><li>next full (or half) p...
Your design should be adapted to fit different sizes and proportions ?
Is  this  an advert for a camera?
Digital camera 35mm camera Photo editing software Can you explain this diagram? Is the new way better? memory card batteri...
<ul><li>By the end of this unit, </li></ul><ul><li>ALL of you must be able to (E) </li></ul><ul><li>recall some basic fact...
Understanding kilo  = 1,000 (k)  (1 thousand) Often, digital cameras are marketed on how many pixels they can make up thei...
Understanding QUIZ <ul><li>Which device is marketed using pixels? </li></ul>2. How many pixels are in a ‘megapixel’?  3. H...
Understanding pixels 998,784 pixels in total ~ 1 million pixels Monitor screen Photo from a digital camera 1024 pixels 768...
<ul><li>rotate  </li></ul><ul><li>brightness/contrast </li></ul><ul><li>levels </li></ul><ul><li>sharpness </li></ul><ul><...
Transparent background Magic wand tool Adjust tolerance, keep retrying Lasso tool Draw freehand, then Edit > Invert Select...
Heinz 'Ketchup' (2007) Heinz Ketchup was under serious threat.  A competitive ketchup product contained more tomatoes. Thi...
 
 
VW advert breaks the rules?
a good design? weblink: TOP 100 ADVERTISING CAMPAIGNS
 
Background plain  Consistent style Use of white space Enhanced photo Catchy slogan  Readable text Title bold/stands out Sc...
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Unit 6 Poster And Advert Design

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  • Unit 6 Poster And Advert Design

    1. 1. unit 1: Designing a Logo unit 2: Business Documents unit 1: Designing a Logo unit 2: Business Documents unit 3: Spreadsheets unit 4: Using the Internet unit 5: Page Design unit 6: Poster & Advert Design unit 7: Databases unit 8: Multimedia after Christmas: MAJOR PROJECT unit 3: Spreadsheets unit 4: Using the Internet unit 5: Page Design unit 6: Poster & Advert Design
    2. 2. <ul><li>By the end of this unit, </li></ul><ul><li>ALL of you must be able to (E) </li></ul><ul><li>create the basic elements of a poster/advert </li></ul><ul><li>identify some of the features of good design </li></ul><ul><li>MOST of you should be able to (D,C) </li></ul><ul><li>identify all of the features of good design </li></ul><ul><li>create a poster/advert that is fit for the purpose (and incorporates most of these features) </li></ul><ul><li>review your design against these criteria & suggest improvements </li></ul><ul><li>SOME of you could be able to (B,A) </li></ul><ul><li>create a poster/advert that has a professional look and feel </li></ul><ul><li>critically review your design against these criteria (and other professional work) </li></ul>
    3. 3. background (plain but important!) smallprint title company name/logo offer price Photo of product graphics create discover recreate Highlight all of the different elements that make up this advert… … and what is NOT on it that might be on other adverts background image information slogan
    4. 4. create discover recreate examples of adverts
    5. 5. <ul><li>DTP software (Publisher) </li></ul><ul><li>textboxes </li></ul><ul><li>shapes </li></ul><ul><li>images </li></ul><ul><li>layout grid </li></ul>create discover recreate <ul><li>Vector graphics software </li></ul><ul><li>(RealDraw) </li></ul><ul><li>titles </li></ul><ul><li>shapes </li></ul><ul><li>transparencies </li></ul>
    6. 7. (Source: NRS Jul07-Jun08) Why bother advertising in a newspaper (or magazine)? people read a national newspaper every week 37 million 84% adults read a national newspaper at least once every month 77% … once every week increase in sales following TV and newspaper adverts for Philadelphia 26%
    7. 8. (Source: NRS Jul07-Jun08) Why bother advertising in a newspaper (or magazine)? How does this affect the success of adverts in newspapers? average time weekday newspaper read for 40 minutes average time Saturday newspaper read for 57 minutes average time Sunday newspaper read for 61 minutes
    8. 9. Page Layout Grids Everything on the page should line up with something else. grids
    9. 10. <ul><li>Create an advert to go in your magazine article </li></ul><ul><li>Either: </li></ul><ul><li>next full (or half) page, or </li></ul><ul><li>to fill the gap at the end of your article </li></ul>create discover recreate
    10. 11. Your design should be adapted to fit different sizes and proportions ?
    11. 12. Is this an advert for a camera?
    12. 13. Digital camera 35mm camera Photo editing software Can you explain this diagram? Is the new way better? memory card batteries Ink cartridge photo paper film
    13. 14. <ul><li>By the end of this unit, </li></ul><ul><li>ALL of you must be able to (E) </li></ul><ul><li>recall some basic facts about digital cameras (including the term ‘megapixels’) </li></ul><ul><li>MOST of you should be able to (D,C) </li></ul><ul><li>describe what is meant by the term ‘megapixels’ and explain its </li></ul><ul><li>significance </li></ul><ul><li>SOME of you could be able to (B,A) </li></ul><ul><li>calculate ‘megapixel’ values </li></ul><ul><li>critically evaluate a device based on technical information </li></ul>
    14. 15. Understanding kilo = 1,000 (k) (1 thousand) Often, digital cameras are marketed on how many pixels they can make up their photos out of. However, you may not need all those pixels. You could set your camera to take photos at a lower megapixel setting. Even 1 megapixel may be enough for some uses. Every time a digital camera takes a photo, it creates a picture made up of many pixels. mega = 1,000,000 (M) (1 million) Most digital cameras can take photos made up of millions of pixels. For this reason they use the term ‘ megapixel ’ meaning 1 million pixels. For example, the camera above can take photos up to 7 megapixels (7 million pixels). Canon EOS 10 megapixels £300 All bitmap images are made up of pixels Your monitor can display around 1000 pixels across its width 1164 x 931 pixels = 1,083,684 pixels = 1 megapixel 2048 x 1536 pixels = 3,145,728 pixels = 3 megapixels Pentax Optio 7 megapixels £120 mega pixels Pixels are tiny, square blocks that are usually too small to be seen, giving the illusion of a detailed picture.
    15. 16. Understanding QUIZ <ul><li>Which device is marketed using pixels? </li></ul>2. How many pixels are in a ‘megapixel’? 3. How many pixels across an average monitor? 4. What type of image is made up of pixels? 5. How many megapixels should you use? mega pixels
    16. 17. Understanding pixels 998,784 pixels in total ~ 1 million pixels Monitor screen Photo from a digital camera 1024 pixels 768 pixels 1224 pixels 816 pixels 1 megapixel 1224 x 816
    17. 18. <ul><li>rotate </li></ul><ul><li>brightness/contrast </li></ul><ul><li>levels </li></ul><ul><li>sharpness </li></ul><ul><li>soften </li></ul><ul><li>glow </li></ul><ul><li>transparent background </li></ul>
    18. 19. Transparent background Magic wand tool Adjust tolerance, keep retrying Lasso tool Draw freehand, then Edit > Invert Selection
    19. 20. Heinz 'Ketchup' (2007) Heinz Ketchup was under serious threat.  A competitive ketchup product contained more tomatoes. This advert focused on quality over quantity of tomatoes, emphasising that Heinz grow their own.  Heinz reported an 11.2% increase in value sales.
    20. 23. VW advert breaks the rules?
    21. 24. a good design? weblink: TOP 100 ADVERTISING CAMPAIGNS
    22. 26. Background plain Consistent style Use of white space Enhanced photo Catchy slogan Readable text Title bold/stands out Score Teacher /5 Score Peer /5 Score Self /5 Criteria

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