News 2.0
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News 2.0 - Presentation Transcript
- News 2.0
- What is news … … politics, economics, terrorism, glamour, entertainment, scandal… everything
- News is being provided to the consumer… … by an editorial to reader communication
- However the web is moving towards…
- Key Internet trends … Consumer impulses Voyeuristic / Exhibitionist Products Space creators are leaders Market behavior Publisher + user knowledge + interaction between all Markets are conversation
- Thus main street is run by providers of platforms for creation and consumption
- A news provider thus now needs to… Move from Singularity to Multiplicity of news reportage and discussion
- From only editorial content to editorial + wisdom of the crowd content
- News 2.0 is thus a movement from a one to many to a collaborative format
- The News 2.0 cycle of collaboration … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user News 2.0
- Start point of the cycle of collaboration… Editorial generated content User generated content User profile Journalist’s profile
- Blogs
- IM
- Forwards
- Reportage (eagle’s view)
- Agenda setting
- Fixed sources
- Citizen Journalism (ant’s eye view)
- Real time news
- Multiple facets of the same story
- Free Syndicated source
- Fluid agenda
- Canonized content
- Branded perspective
- Interaction between the writer and the reader … Editorial generated content User generated content User profile Journalist’s profile
- Blogs
- IM
- Forwards
- Reportage (eagle’s view)
- Agenda setting
- Fixed sources
- Citizen Journalism (ant’s eye view)
- Real time news
- Multiple facets of the same story
- Free Syndicated source
- Fluid agenda
- Canonized content
- Branded perspective
- The reader contributes to the party… Editorial generated content User generated content User profile Journalist’s profile
- Blogs
- IM
- Forwards
- Reportage (eagle’s view)
- Agenda setting
- Fixed sources
- Citizen Journalism (ant’s eye view)
- Real time news
- Multiple facets of the same story
- Free Syndicated source
- Fluid agenda
- Aggregation from the web
- Canonized content
- Branded perspective
- Editorial provides the learned point of view … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user
- Canonized content
- Branded perspective
- Reportage (eagle’s view)
- Agenda setting
- Fixed sources
- Citizen Journalism (ant’s eye view)
- Real time news
- Multiple facets of the same story
- Free Syndicated source
- Fluid agenda
- Aggregation from the web
- Blogs
- IM
- Forwards
- Consumer becomes the marketer … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user
- Canonized content
- Branded perspective
- Reportage (eagle’s view)
- Agenda setting
- Fixed sources
- Citizen Journalism (ant’s eye view)
- Real time news
- Multiple facets of the same story
- Free Syndicated source
- Fluid agenda
- Aggregation from the web
- Blogs
- IM
- Forwards
- The News 2.0 cauldron … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user
- Canonized content
- Branded perspective
- Reportage (eagle’s view)
- Agenda setting
- Fixed sources
- Citizen Journalism (ant’s eye view)
- Real time news
- Multiple facets of the same story
- Free syndicated source
- Fluid agenda
- Aggregation from the web
- Blogs
- Instant Messenger
- Forwards
- A typical story page would thus look like… Lead Story Comments on the story Uploader’s details Related Publisher (self) Video stories Comments to the editor & his response Twitter feeds on the story Tag cloud Related – Aggregated stories Related – User Story uploads Related Publisher (self) stories Response Links/stories Related Aggregated Video Related Publisher’s (self) Photo stories Related Aggregated Photo Related – User Video uploads Related – User Photo uploads
- Cogito ergo sum
- Arvind Joshi
- [email_address]
- New media cowboys
- Lassoing for consumer insights
- Ride for hotklix.com
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