News  2.0
What is  news … … politics, economics, terrorism, glamour, entertainment, scandal… everything
News is being provided to the consumer… … by an  editorial to reader  communication
However the  web  is moving towards…
Key Internet  trends … Consumer impulses Voyeuristic  /  Exhibitionist Products Space creators  are  leaders Market behavi...
Thus main street is run by  providers  of  platforms  for  creation  and  consumption
A news provider thus now needs to… Move from  Singularity  to  Multiplicity  of news  reportage  and  discussion
From only editorial content to  editorial   +   wisdom of the crowd  content
News 2.0  is thus a movement from a one to many to a  collaborative  format
The News 2.0  cycle of collaboration … Editorial generated content User generated content User profile Journalist’s profil...
Start point  of the cycle of collaboration… Editorial generated content User generated content User profile Journalist’s p...
Interaction  between the  writer  and the  reader … Editorial generated content User generated content User profile Journa...
The  reader contributes  to the party… Editorial generated content User generated content User profile Journalist’s profil...
Editorial  provides the  learned point of view … Editorial generated content User generated content User profile Journalis...
Consumer  becomes the  marketer … Editorial generated content User generated content User profile Journalist’s profile Edi...
The  News 2.0 cauldron … Editorial generated content User generated content User profile Journalist’s profile Editorial th...
A  typical story   page  would thus look like… Lead Story Comments on the story Uploader’s details Related  Publisher (sel...
Cogito  ergo sum <ul><li>Arvind Joshi </li></ul><ul><li>[email_address] </li></ul><ul><li>New media cowboys </li></ul><ul>...
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News 2.0

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Looking at emerging internet trends, as per our thinking this is the way forward for the publication and consumption of news online.

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News 2.0

  1. 1. News 2.0
  2. 2. What is news … … politics, economics, terrorism, glamour, entertainment, scandal… everything
  3. 3. News is being provided to the consumer… … by an editorial to reader communication
  4. 4. However the web is moving towards…
  5. 5. Key Internet trends … Consumer impulses Voyeuristic / Exhibitionist Products Space creators are leaders Market behavior Publisher + user knowledge + interaction between all Markets are conversation
  6. 6. Thus main street is run by providers of platforms for creation and consumption
  7. 7. A news provider thus now needs to… Move from Singularity to Multiplicity of news reportage and discussion
  8. 8. From only editorial content to editorial + wisdom of the crowd content
  9. 9. News 2.0 is thus a movement from a one to many to a collaborative format
  10. 10. The News 2.0 cycle of collaboration … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user News 2.0
  11. 11. Start point of the cycle of collaboration… Editorial generated content User generated content User profile Journalist’s profile <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>IM </li></ul><ul><li>Forwards </li></ul><ul><li>Reportage (eagle’s view) </li></ul><ul><li>Agenda setting </li></ul><ul><li>Fixed sources </li></ul><ul><li>Citizen Journalism (ant’s eye view) </li></ul><ul><li>Real time news </li></ul><ul><li>Multiple facets of the same story </li></ul><ul><li>Free Syndicated source </li></ul><ul><li>Fluid agenda </li></ul>Interaction between them provides credibility to both <ul><li>Canonized content </li></ul><ul><li>Branded perspective </li></ul>Editorial the arbitrator Murketing user News 2.0
  12. 12. Interaction between the writer and the reader … Editorial generated content User generated content User profile Journalist’s profile <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>IM </li></ul><ul><li>Forwards </li></ul><ul><li>Reportage (eagle’s view) </li></ul><ul><li>Agenda setting </li></ul><ul><li>Fixed sources </li></ul><ul><li>Citizen Journalism (ant’s eye view) </li></ul><ul><li>Real time news </li></ul><ul><li>Multiple facets of the same story </li></ul><ul><li>Free Syndicated source </li></ul><ul><li>Fluid agenda </li></ul>Interaction between them provides credibility to both <ul><li>Canonized content </li></ul><ul><li>Branded perspective </li></ul>Editorial the arbitrator Murketing user News 2.0
  13. 13. The reader contributes to the party… Editorial generated content User generated content User profile Journalist’s profile <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>IM </li></ul><ul><li>Forwards </li></ul><ul><li>Reportage (eagle’s view) </li></ul><ul><li>Agenda setting </li></ul><ul><li>Fixed sources </li></ul><ul><li>Citizen Journalism (ant’s eye view) </li></ul><ul><li>Real time news </li></ul><ul><li>Multiple facets of the same story </li></ul><ul><li>Free Syndicated source </li></ul><ul><li>Fluid agenda </li></ul><ul><li>Aggregation from the web </li></ul>Interaction between them provides credibility to both <ul><li>Canonized content </li></ul><ul><li>Branded perspective </li></ul>Editorial the arbitrator Murketing user News 2.0
  14. 14. Editorial provides the learned point of view … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user <ul><li>Canonized content </li></ul><ul><li>Branded perspective </li></ul><ul><li>Reportage (eagle’s view) </li></ul><ul><li>Agenda setting </li></ul><ul><li>Fixed sources </li></ul><ul><li>Citizen Journalism (ant’s eye view) </li></ul><ul><li>Real time news </li></ul><ul><li>Multiple facets of the same story </li></ul><ul><li>Free Syndicated source </li></ul><ul><li>Fluid agenda </li></ul><ul><li>Aggregation from the web </li></ul>Interaction between them provides credibility to both <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>IM </li></ul><ul><li>Forwards </li></ul>News 2.0
  15. 15. Consumer becomes the marketer … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user <ul><li>Canonized content </li></ul><ul><li>Branded perspective </li></ul><ul><li>Reportage (eagle’s view) </li></ul><ul><li>Agenda setting </li></ul><ul><li>Fixed sources </li></ul><ul><li>Citizen Journalism (ant’s eye view) </li></ul><ul><li>Real time news </li></ul><ul><li>Multiple facets of the same story </li></ul><ul><li>Free Syndicated source </li></ul><ul><li>Fluid agenda </li></ul><ul><li>Aggregation from the web </li></ul>Interaction between them provides credibility to both <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>IM </li></ul><ul><li>Forwards </li></ul>News 2.0
  16. 16. The News 2.0 cauldron … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user <ul><li>Canonized content </li></ul><ul><li>Branded perspective </li></ul><ul><li>Reportage (eagle’s view) </li></ul><ul><li>Agenda setting </li></ul><ul><li>Fixed sources </li></ul><ul><li>Citizen Journalism (ant’s eye view) </li></ul><ul><li>Real time news </li></ul><ul><li>Multiple facets of the same story </li></ul><ul><li>Free syndicated source </li></ul><ul><li>Fluid agenda </li></ul><ul><li>Aggregation from the web </li></ul>Interaction between them provides credibility to both <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>Instant Messenger </li></ul><ul><li>Forwards </li></ul>News 2.0 Single window for everything on one subject
  17. 17. A typical story page would thus look like… Lead Story Comments on the story Uploader’s details Related Publisher (self) Video stories Comments to the editor & his response Twitter feeds on the story Tag cloud Related – Aggregated stories Related – User Story uploads Related Publisher (self) stories Response Links/stories Related Aggregated Video Related Publisher’s (self) Photo stories Related Aggregated Photo Related – User Video uploads Related – User Photo uploads
  18. 18. Cogito ergo sum <ul><li>Arvind Joshi </li></ul><ul><li>[email_address] </li></ul><ul><li>New media cowboys </li></ul><ul><li>Lassoing for consumer insights </li></ul><ul><li>Ride for hotklix.com </li></ul>Deepa Chaudhary [email_address] Rajdeep Chatterjee [email_address]

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