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News 2.0

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Looking at emerging internet trends, as per our thinking this is the way forward for the publication and consumption of news online.

Looking at emerging internet trends, as per our thinking this is the way forward for the publication and consumption of news online.

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    News 2.0 News 2.0 Presentation Transcript

    • News 2.0
    • What is news … … politics, economics, terrorism, glamour, entertainment, scandal… everything
    • News is being provided to the consumer… … by an editorial to reader communication
    • However the web is moving towards…
    • Key Internet trends … Consumer impulses Voyeuristic / Exhibitionist Products Space creators are leaders Market behavior Publisher + user knowledge + interaction between all Markets are conversation
    • Thus main street is run by providers of platforms for creation and consumption
    • A news provider thus now needs to… Move from Singularity to Multiplicity of news reportage and discussion
    • From only editorial content to editorial + wisdom of the crowd content
    • News 2.0 is thus a movement from a one to many to a collaborative format
    • The News 2.0 cycle of collaboration … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user News 2.0
    • Start point of the cycle of collaboration… Editorial generated content User generated content User profile Journalist’s profile
      • Facebook
      • Twitter
      • Blogs
      • IM
      • Forwards
      • Reportage (eagle’s view)
      • Agenda setting
      • Fixed sources
      • Citizen Journalism (ant’s eye view)
      • Real time news
      • Multiple facets of the same story
      • Free Syndicated source
      • Fluid agenda
      Interaction between them provides credibility to both
      • Canonized content
      • Branded perspective
      Editorial the arbitrator Murketing user News 2.0
    • Interaction between the writer and the reader … Editorial generated content User generated content User profile Journalist’s profile
      • Facebook
      • Twitter
      • Blogs
      • IM
      • Forwards
      • Reportage (eagle’s view)
      • Agenda setting
      • Fixed sources
      • Citizen Journalism (ant’s eye view)
      • Real time news
      • Multiple facets of the same story
      • Free Syndicated source
      • Fluid agenda
      Interaction between them provides credibility to both
      • Canonized content
      • Branded perspective
      Editorial the arbitrator Murketing user News 2.0
    • The reader contributes to the party… Editorial generated content User generated content User profile Journalist’s profile
      • Facebook
      • Twitter
      • Blogs
      • IM
      • Forwards
      • Reportage (eagle’s view)
      • Agenda setting
      • Fixed sources
      • Citizen Journalism (ant’s eye view)
      • Real time news
      • Multiple facets of the same story
      • Free Syndicated source
      • Fluid agenda
      • Aggregation from the web
      Interaction between them provides credibility to both
      • Canonized content
      • Branded perspective
      Editorial the arbitrator Murketing user News 2.0
    • Editorial provides the learned point of view … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user
      • Canonized content
      • Branded perspective
      • Reportage (eagle’s view)
      • Agenda setting
      • Fixed sources
      • Citizen Journalism (ant’s eye view)
      • Real time news
      • Multiple facets of the same story
      • Free Syndicated source
      • Fluid agenda
      • Aggregation from the web
      Interaction between them provides credibility to both
      • Facebook
      • Twitter
      • Blogs
      • IM
      • Forwards
      News 2.0
    • Consumer becomes the marketer … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user
      • Canonized content
      • Branded perspective
      • Reportage (eagle’s view)
      • Agenda setting
      • Fixed sources
      • Citizen Journalism (ant’s eye view)
      • Real time news
      • Multiple facets of the same story
      • Free Syndicated source
      • Fluid agenda
      • Aggregation from the web
      Interaction between them provides credibility to both
      • Facebook
      • Twitter
      • Blogs
      • IM
      • Forwards
      News 2.0
    • The News 2.0 cauldron … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user
      • Canonized content
      • Branded perspective
      • Reportage (eagle’s view)
      • Agenda setting
      • Fixed sources
      • Citizen Journalism (ant’s eye view)
      • Real time news
      • Multiple facets of the same story
      • Free syndicated source
      • Fluid agenda
      • Aggregation from the web
      Interaction between them provides credibility to both
      • Facebook
      • Twitter
      • Blogs
      • Instant Messenger
      • Forwards
      News 2.0 Single window for everything on one subject
    • A typical story page would thus look like… Lead Story Comments on the story Uploader’s details Related Publisher (self) Video stories Comments to the editor & his response Twitter feeds on the story Tag cloud Related – Aggregated stories Related – User Story uploads Related Publisher (self) stories Response Links/stories Related Aggregated Video Related Publisher’s (self) Photo stories Related Aggregated Photo Related – User Video uploads Related – User Photo uploads
    • Cogito ergo sum
      • Arvind Joshi
      • [email_address]
      • New media cowboys
      • Lassoing for consumer insights
      • Ride for hotklix.com
      Deepa Chaudhary [email_address] Rajdeep Chatterjee [email_address]