The Elements of Website Strategy
The Elements *  Concepts & Components *  Process *  Deliverables
Concepts & Components
Concept: User-Centered Design
Concept : Information Architecture
Concept: Findability
Concept: Measurability
Concept: Unified Strategy
Process
The Process 1.  Discover 2.  Plan 3.  Create 4.  Identify
Discover Artifacts: User & Stakeholder Analysis Web Usage Analysis Competitive & Landscape Analysis Needs Assessment
Plan Artifacts: Approach Definition & Goal Setting Paper Prototyping Brand & Design Strategy User Profiles & Personae
Create Artifacts: Task Analysis by Persona Complex  Prototypes & User Tests Concept Design
Identify Artifacts: Site Requirements & Spec Prototype User Testing Production Assets
Deliverables
Deliverables *  Website Usage Analysis *  Task Flows *  Personae *  Information Architecture
Website Usage Analysis Purpose :  Identify trends, patterns, gaps, and behaviors
Task Flows Purpose :  Define desired user behaviors
Personae Purpose :  Define the attributes of critical users and customers
Information Architecture Purpose :  Construct and map the information design.
Prototypes Purpose :  Simulate the experience
Thank You! Ben Zipkin [email_address]
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Elements Of Web Strategy

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The basic elements of a website strategy program,

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Transcript of "Elements Of Web Strategy"

  1. 1. The Elements of Website Strategy
  2. 2. The Elements * Concepts & Components * Process * Deliverables
  3. 3. Concepts & Components
  4. 4. Concept: User-Centered Design
  5. 5. Concept : Information Architecture
  6. 6. Concept: Findability
  7. 7. Concept: Measurability
  8. 8. Concept: Unified Strategy
  9. 9. Process
  10. 10. The Process 1. Discover 2. Plan 3. Create 4. Identify
  11. 11. Discover Artifacts: User & Stakeholder Analysis Web Usage Analysis Competitive & Landscape Analysis Needs Assessment
  12. 12. Plan Artifacts: Approach Definition & Goal Setting Paper Prototyping Brand & Design Strategy User Profiles & Personae
  13. 13. Create Artifacts: Task Analysis by Persona Complex Prototypes & User Tests Concept Design
  14. 14. Identify Artifacts: Site Requirements & Spec Prototype User Testing Production Assets
  15. 15. Deliverables
  16. 16. Deliverables * Website Usage Analysis * Task Flows * Personae * Information Architecture
  17. 17. Website Usage Analysis Purpose : Identify trends, patterns, gaps, and behaviors
  18. 18. Task Flows Purpose : Define desired user behaviors
  19. 19. Personae Purpose : Define the attributes of critical users and customers
  20. 20. Information Architecture Purpose : Construct and map the information design.
  21. 21. Prototypes Purpose : Simulate the experience
  22. 22. Thank You! Ben Zipkin [email_address]

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