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Digital Marketing Discussion Guide


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A presentation and discussion guide for marketers that defines past, present, and future of digital marketing.

A presentation and discussion guide for marketers that defines past, present, and future of digital marketing.

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  • 1. Digital Marketing Old vs. New School
  • 2. Topics
    • Old School
    • New School
    • Buzz-cepts
    • So you want to be a digital marketer?
    • Questions & Discussion
  • 3. Old School
  • 4. Old School = Read Only
  • 5. Old School = Irritating
  • 6. Old School =
  • 7. New School
  • 8. Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to the marketers who establish a foundation and process where interested people can market to each other . Ignite consumer networks and then get out of the way and let them talk. - Seth Godin
  • 9. New School = Social
  • 10.  
  • 11. Social networking has seen spectacular growth
  • 12. New School = Contextual
  • 13. New School = User-Generated
  • 14.  
  • 15.  
  • 16. New School = The product is the marketing
  • 17. We think the future of advertising is great products that have marketing embedded in them. - Jeff Hicks, CEO, Crispin Porter + Bogusky
  • 18.  
  • 19.  
  • 20.  
  • 21. Old School Digital Marketing
    • Clicking
    • Loading…
    • Marketing
    • Trivial
    • Individual
    • Everyone
    • Experiencing
    • Reading
    • Targeted
    • Relevant
    • Networks
    • Me
    New School Digital Marketing
  • 22. Buzz-cepts
  • 23. Digital marketing is all about buzz-cepts
  • 24. Search Engine Marketing Tools, tactics, and programs that help you market your company on Google—the next big media platform What it is. Buzz. Search advertising is the fastest growing advertising media ever . Anyone can now be an advertiser. Realities for marketers. Expertise in this extremely complicated field is limited. Price increases are killing the little guy.
  • 25. Social Networking Sites and tools that connect people, usually around shared interests or demographics. What it is. Buzz. Many see social networks as the future of the web. Realities for marketers. Users resent ads in their social networks (extremely low ad click-thrus). No one has figure out how to make money from SNs.
  • 26. Semantic Web Concept that the next generation of the web will be based on artificial intelligence. What it is. Buzz. If Web 2.0 is about people, Web 3.0 will be about machines (semantic web). Realities for marketers. Promise is as yet unknown…
  • 27. Blogosphere The ever-growing network of blogs and personal websites. What it is. Buzz. The blogosphere is an influential and evolving network for news, information, and data and for getting the temperature of the public. Realities for marketers. The only people who read blogs are other bloggers…
  • 28. Mobile Web Version of the Internet that is optimized for mobile phones, PDAs, and other communication devices. What it is. Buzz. The mobile web is potentially larger than the world wide web. Advances in mobile phones (the iPhone) will make mobile browsing a reality. Realities for marketers. The VAST majority of mobile users do not have the capability to browse the web on their phone. Experience is not user friendly. Users hate mobile spam.
  • 29. Web 2.0, 2.5, and 3.0 Designations for the next evolution of the online experience. Also supposed to signify the next bubble. What it is. Buzz. Web 2.0 is the next Internet boom…Web 3.0 is the next Internet boom… Realities for marketers. None, really (except for sales presentations). Important to note that the web IS evolving.
  • 30. So you want to get into digital marketing ?
  • 31. Remember that digital marketing is still marketing . Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.
  • 32. Find the right company.
  • 33. Learn. Experiment. Participate .
  • 34. “ Innovation distinguishes between a leader and a follower.” - Steve Jobs