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Social Media for Business
Kathryn Leech
(10:00-10:15)
a little bit about me!
• 6 years Digital Marketing experience
• Lover of all things Search
• Self diagnosed PPC Geek
• Soc...
chitchat today will cover
1. seriously.....why social media?
2. which train?....choosing the right platform
3. hi, my name...
seriously.....why social media?
you can’t ignore the facts
• facebook tops Google for weekly traffic in the
US
• Twitter now has 190m user accounts, with
...
you can’t ignore the facts
• YouTube is the 2nd largest Search Engine in
the world.
• Studies show that Wikipedia is as ac...
world of mouth marketing
• 91% of marketers are using social media
• The top social networking websites used by
marketers ...
the proof is in the pudding!
which train?...choosing the right
platform
to tweet or not to tweet?
• Know your audience
– Demographics
– Industry
• Where are they online?
– Social networks
– Blog...
Good For:
 Customer Communication
– Interaction with brand
– Promotions / competition
– Customer service
 Brand Exposure...
Good For:
 Brand Exposure
– Effective for personal
branding
– Strong professional profile
– Thought leadership within
gro...
Good For:
 Brand Exposure
– Thought leadership within
groups, establish yourself
as expert in your field
 Search Engine
...
Social Bookmarking
Very Good For:
 Search Engine Optimisation
– Indexed quickly
– Likely to get picked up by
bloggers
– L...
hi my name is....how to be social
Mark
Zuckerberg
develop your social media skills
• Listen then talk
• Engage in conversations
around your brand,
product, service
• Soft s...
Summary:
Be creative
Be honest and courteous (ask
permission)
Be individual
Be conscious of the audience
Update regul...
THANK YOU
Questions
Tweet me kat_biznetiis
Email: kathryn.leech@biznetiis.com
Information Sources
• E-consultancy Internet Statistics Compendium 2010
• Socialnomics Social Media ROI
• Socialnomics Soc...
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Social media for Business

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10 Minute presentation to bizcamp Belfast

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Transcript of "Social media for Business"

  1. 1. Social Media for Business Kathryn Leech (10:00-10:15)
  2. 2. a little bit about me! • 6 years Digital Marketing experience • Lover of all things Search • Self diagnosed PPC Geek • Social Media obsessive • CIM Digital Marketing Diploma Lecturer • Tweet me kat_biznetiis • Email: kathryn.leech@biznetiis.com
  3. 3. chitchat today will cover 1. seriously.....why social media? 2. which train?....choosing the right platform 3. hi, my name is....how to be social
  4. 4. seriously.....why social media?
  5. 5. you can’t ignore the facts • facebook tops Google for weekly traffic in the US • Twitter now has 190m user accounts, with 65m tweets a day • 80% of companies use social media for recruitment, 95% of these use LinkedIN • 50% of the mobile Internet traffic in the UK is for facebook
  6. 6. you can’t ignore the facts • YouTube is the 2nd largest Search Engine in the world. • Studies show that Wikipedia is as accurate as Encyclopaedia Britannica • 78% of consumers trust peer recommendations, only 14% trust adverts • If facebook were a country it would be the 3rd largest in the World!
  7. 7. world of mouth marketing • 91% of marketers are using social media • The top social networking websites used by marketers are: – (74%) – (65%) – (63%) – (60%) • Nearly two-thirds of companies (61%) say that social media provides tremendous opportunities for their business
  8. 8. the proof is in the pudding!
  9. 9. which train?...choosing the right platform
  10. 10. to tweet or not to tweet? • Know your audience – Demographics – Industry • Where are they online? – Social networks – Blogging – Online Communities
  11. 11. Good For:  Customer Communication – Interaction with brand – Promotions / competition – Customer service  Brand Exposure – Branded page – Customisation – Facebook Advertising Good for:  Customer Communication – Trending topics – # tags – Saved Search  Brand Exposure – Viral capability – Integration with your website Checkout asosreviews.com – Twitter fed user generated content on products
  12. 12. Good For:  Brand Exposure – Effective for personal branding – Strong professional profile – Thought leadership within groups, establish yourself as expert in your field  Search Engine Optimisation – High page rank – Brand name search rankings Good for:  Customer Communication – Entertain, inform and engage with customers – Dynamic content, adds depth to website content  Brand Exposure – Build your channel and promote your offering  Search Engine Optimisation – High page ranks and linking opportunity back to your website
  13. 13. Good For:  Brand Exposure – Thought leadership within groups, establish yourself as expert in your field  Search Engine Optimisation – Capitalise on topical subjects (keyword rich) – Real-time search indexing – Links Good for:  Customer Communication – Provide in-depth information – More social than a news release on a website – Interactivity - dynamic content  Website Traffic – Direct subscribers to more information and calls to action on website
  14. 14. Social Bookmarking Very Good For:  Search Engine Optimisation – Indexed quickly – Likely to get picked up by bloggers – Links, links and more links  Brand Exposure (digg) – Good for sharing news / blogs – Ensure that content is not too adverty Good for:  Website Traffic – Community aspect shares your information with like minded individuals – Share aspects increases viral marketing activity
  15. 15. hi my name is....how to be social Mark Zuckerberg
  16. 16. develop your social media skills • Listen then talk • Engage in conversations around your brand, product, service • Soft sell, remember your in a social space • Present yourself as you would in person • Manage your reputation Checkout socialmention.com to keep an eye on what people are saying about your brand
  17. 17. Summary: Be creative Be honest and courteous (ask permission) Be individual Be conscious of the audience Update regularly behave like a social networker
  18. 18. THANK YOU Questions Tweet me kat_biznetiis Email: kathryn.leech@biznetiis.com
  19. 19. Information Sources • E-consultancy Internet Statistics Compendium 2010 • Socialnomics Social Media ROI • Socialnomics Social Media Revolution • Social Media Energy – Social Media Revolution 2010 • CMO’s guide to the Social Media Landscape
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