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Social media for Business


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10 Minute presentation to bizcamp Belfast

10 Minute presentation to bizcamp Belfast

Published in: Business, Technology

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  • 1. Social Media for Business Kathryn Leech (10:00-10:15)
  • 2. a little bit about me! • 6 years Digital Marketing experience • Lover of all things Search • Self diagnosed PPC Geek • Social Media obsessive • CIM Digital Marketing Diploma Lecturer • Tweet me kat_biznetiis • Email:
  • 3. chitchat today will cover 1. seriously.....why social media? 2. which train?....choosing the right platform 3. hi, my name to be social
  • 4. seriously.....why social media?
  • 5. you can’t ignore the facts • facebook tops Google for weekly traffic in the US • Twitter now has 190m user accounts, with 65m tweets a day • 80% of companies use social media for recruitment, 95% of these use LinkedIN • 50% of the mobile Internet traffic in the UK is for facebook
  • 6. you can’t ignore the facts • YouTube is the 2nd largest Search Engine in the world. • Studies show that Wikipedia is as accurate as Encyclopaedia Britannica • 78% of consumers trust peer recommendations, only 14% trust adverts • If facebook were a country it would be the 3rd largest in the World!
  • 7. world of mouth marketing • 91% of marketers are using social media • The top social networking websites used by marketers are: – (74%) – (65%) – (63%) – (60%) • Nearly two-thirds of companies (61%) say that social media provides tremendous opportunities for their business
  • 8. the proof is in the pudding!
  • 9. which train?...choosing the right platform
  • 10. to tweet or not to tweet? • Know your audience – Demographics – Industry • Where are they online? – Social networks – Blogging – Online Communities
  • 11. Good For:  Customer Communication – Interaction with brand – Promotions / competition – Customer service  Brand Exposure – Branded page – Customisation – Facebook Advertising Good for:  Customer Communication – Trending topics – # tags – Saved Search  Brand Exposure – Viral capability – Integration with your website Checkout – Twitter fed user generated content on products
  • 12. Good For:  Brand Exposure – Effective for personal branding – Strong professional profile – Thought leadership within groups, establish yourself as expert in your field  Search Engine Optimisation – High page rank – Brand name search rankings Good for:  Customer Communication – Entertain, inform and engage with customers – Dynamic content, adds depth to website content  Brand Exposure – Build your channel and promote your offering  Search Engine Optimisation – High page ranks and linking opportunity back to your website
  • 13. Good For:  Brand Exposure – Thought leadership within groups, establish yourself as expert in your field  Search Engine Optimisation – Capitalise on topical subjects (keyword rich) – Real-time search indexing – Links Good for:  Customer Communication – Provide in-depth information – More social than a news release on a website – Interactivity - dynamic content  Website Traffic – Direct subscribers to more information and calls to action on website
  • 14. Social Bookmarking Very Good For:  Search Engine Optimisation – Indexed quickly – Likely to get picked up by bloggers – Links, links and more links  Brand Exposure (digg) – Good for sharing news / blogs – Ensure that content is not too adverty Good for:  Website Traffic – Community aspect shares your information with like minded individuals – Share aspects increases viral marketing activity
  • 15. hi my name to be social Mark Zuckerberg
  • 16. develop your social media skills • Listen then talk • Engage in conversations around your brand, product, service • Soft sell, remember your in a social space • Present yourself as you would in person • Manage your reputation Checkout to keep an eye on what people are saying about your brand
  • 17. Summary: Be creative Be honest and courteous (ask permission) Be individual Be conscious of the audience Update regularly behave like a social networker
  • 18. THANK YOU Questions Tweet me kat_biznetiis Email:
  • 19. Information Sources • E-consultancy Internet Statistics Compendium 2010 • Socialnomics Social Media ROI • Socialnomics Social Media Revolution • Social Media Energy – Social Media Revolution 2010 • CMO’s guide to the Social Media Landscape