How to Network Effectively Using LinkedIn and BYUI Connect

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This is the presentation we give to various groups associated with BYU-Idaho, teaching them how to network effectively using LinkedIn and BYUI Connect.

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  • What would I do if money was no object?
    What really makes me happy?
    What things am I good at?
    What do I enjoy doing?
    What do my hobbies say about my interests?
    Are there jobs out there that match my interests and abilities?
  • How to Network Effectively Using LinkedIn and BYUI Connect

    1. 1. © 2010 Brigham Young University–Idaho 1 Coming February 5, 2016 •Discover your Passion •Tell your Story •Network Effectively Coming February 5, 2016 •Discover your Passion •Tell your Story •Network Effectively
    2. 2. © 2010 Brigham Young University–Idaho The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. Steve Jobs love what you do Don't settle you'll know when you find it. Discover Your Passion
    3. 3. © 2010 Brigham Young University–Idaho Discover Your Passion JOB CAREER CALLING Of Necessity “Ugh” What Most Have “It’s Fine” A Passion or Cause “I love it!” Adapted from the Talent Catalyst www.thetalentcatalyst.com
    4. 4. © 2010 Brigham Young University–Idaho 4 Happy at Work? Forbes Says: •13%Love it (calling) •63%mostly unhappy (career) •24%hate it (job) 87% = Discover your Passion
    5. 5. © 2010 Brigham Young University–Idaho 5 Discover your Passion Can LinkedIn help you discover your passion? Introducing Decision Board:
    6. 6. © 2010 Brigham Young University–Idaho 6 Discover your Passion
    7. 7. © 2010 Brigham Young University–Idaho You are a Million Dollar Brand – A Business of 1 •What do you want to be known for? •How are you going to market yourself? •How can you use social media like LinkedIn as a strategy and not just a tool? 7 My Brand My Message Content Delivery Increase Awareness Build Respect Tell Your Story
    8. 8. © 2010 Brigham Young University–Idaho Using LinkedIn to Market Yourself 8 Compelling Headline w/ Call to Action Compelling Headline w/ Call to Action Tell Your Story NOT!NOT!
    9. 9. © 2010 Brigham Young University–Idaho Maximizing your profile for best results. 9 Concise and Clear SummaryConcise and Clear Summary Tell Your Story
    10. 10. © 2010 Brigham Young University–Idaho Beware of Typos and Bad Grammar 10 Tell Your Story
    11. 11. © 2010 Brigham Young University–Idaho Maximizing your profile for best results. 11 Comprehensive Review of ExperiencesComprehensive Review of Experiences Embedded links to files, projects, portfolios, etc.Embedded links to files, projects, portfolios, etc. Enhance profile and connection points by creating a LinkedIn group Enhance profile and connection points by creating a LinkedIn group Tell Your Story
    12. 12. © 2010 Brigham Young University–Idaho Maximizing your profile for best results. 12 Showcase Skills and EndorsementsShowcase Skills and Endorsements Don’t forget: 1.Education 2.Volunteer & Causes 3.Projects 4.Publications 5.Personal Information 6.Etc. Tell Your Story
    13. 13. © 2010 Brigham Young University–Idaho Where do you show up on a LinkedIn search? 13 Factors for Search Results •Results are the same for everyone •Order depends on: • Profile Completeness • No. of Connections • Your Activity • Keywords Key words (count most in) 1. Headline 2. Experience 3. Education 4. Projects 5. Summary Tell Your Story
    14. 14. © 2010 Brigham Young University–Idaho 14 What Stands Out (your brand/message) in Your Profile Create a Word Cloud at www.wordle.net. Tell Your Story
    15. 15. © 2010 Brigham Young University–Idaho 15 Make your own billboard with a LinkedIn Profile Banner Tell Your Story
    16. 16. © 2010 Brigham Young University–Idaho Your Resume 16 Job Search Facts! Network Effectively • Number of open jobs annually = 3.6 Million • Percent of these jobs never advertised = 80% • Average number of applicants per corporate job = 250 • Percent of resumes *seen by human eyes = 50% *Most companies have talent management software that weeds out applications • Percent of resumes seen by hiring managers = 13% • Typical number applicants receiving an interview is 4-6 • Percent of BYU-Idaho graduates who will leave without a job offer = 38%
    17. 17. © 2010 Brigham Young University–Idaho 17 Network Effectively = 5 hours The average BYU-Idaho Student will Spend 5,265 hours (class, homework, labs, etc.) To earn a bachelors degree WHY?
    18. 18. © 2010 Brigham Young University–Idaho 18 Network Effectively Networking is about finding: •the right people •so you can ask the right questions •ensuring you are on the right career path •to build mutually beneficial relationships •that will open doors of opportunity
    19. 19. © 2010 Brigham Young University–Idaho 19 Why Networking is Essential in your Job Search: 1. Fine Tune your LI Profile and Resume1. Fine Tune your LI Profile and Resume 2. Network Effectively • Increases your chances of being interviewed by 5-10X • Bypasses the gatekeepers (HR) • Increases no. of people who can endorse/refer you 2. Network Effectively • Increases your chances of being interviewed by 5-10X • Bypasses the gatekeepers (HR) • Increases no. of people who can endorse/refer you 3. Looking for a job, submitting applications3. Looking for a job, submitting applications Network Effectively Remember, 80% of open jobs are never posted!
    20. 20. © 2010 Brigham Young University–Idaho 20 Network Effectively Name Contact Friend
    21. 21. © 2010 Brigham Young University–Idaho “Find Alumni” Directory on BYU-Idaho Alumni Home Page 21 Network Effectively
    22. 22. © 2010 Brigham Young University–Idaho Find Alumni Mentors 22 Network Effectively Quickly Find Alumni MentorsQuickly Find Alumni Mentors
    23. 23. © 2010 Brigham Young University–Idaho 23 How LinkedIn Works 3’s & Groups 1’s 2’s Potential Key Connection 1’s = direct connections with full contact information 2’s = connected to your 1’s and are easy to add to your network 3’s = connected to your 2’s, you can see only first name and are more difficult to add Group members = share a common group and you can message them 3’s & Groups 1’s 2’s My Network Network Effectively
    24. 24. © 2010 Brigham Young University–Idaho 3’s & Groups 1’s 2’s My Network 24 Why expand the size of your LinkedIn network? So you can FIND and be FOUNDSo you can FIND and be FOUND 3’s & Groups 1’s 2’s Potential Key Connection Network Effectively
    25. 25. © 2010 Brigham Young University–Idaho When you connect with me . . . •My 13,000 1’s become your 2’s •My 2.4 million 2’s become your 3’s •Your network grows by over 2,400,000 When you connect with me . . . •My 13,000 1’s become your 2’s •My 2.4 million 2’s become your 3’s •Your network grows by over 2,400,000 How to Grow Your Network Connect with LinkedIn Super Connectors (those with 500+ Connections) We have over 300 Alumni Super Connectors that you can connect with at: www.byui.edu/alumni Network Effectively 25
    26. 26. © 2010 Brigham Young University–Idaho 1st Connections [allows you to expand your network] 1’s Primary Contacts [mentors, door openers] My Network 26 2 1 1 1 1 1 1 1 1 1 2’s and 3’s of Network First Connection 3 1 Network Effectively
    27. 27. © 2010 Brigham Young University–Idaho 27 What my Network Looks Like 13,00013,000 15,500,00015,500,000 2,400,0002,400,000 136,000136,000 18,000,00018,000,000 1’s (already connected) 2’s (easy to connect with) Group Members (easy to connect with) 3’s (must view profile to connect) Network Effectively Brigham Young University – Idaho LinkedIn Group
    28. 28. © 2010 Brigham Young University–Idaho 28 Find Key Connections Using LinkedIn’s Advanced Search Network Effectively
    29. 29. © 2010 Brigham Young University–Idaho 29 Using LinkedIn’s Advanced Search Network Effectively
    30. 30. © 2010 Brigham Young University–Idaho 30 Using LinkedIn’s Advanced Search Network Effectively
    31. 31. © 2010 Brigham Young University–Idaho 31 Personalize Invite to Connect X X X X X X X X X X X X X X X X Do Connect with: •Classmates and alumni •Common career interests •Members of the church •Employees of companies you are interested in •Shared hobbies/interests Use a personal message and save for future copy and paste. Always use their name. Use a personal message and save for future copy and paste. Always use their name. Network Effectively
    32. 32. © 2010 Brigham Young University–Idaho 32 Using the LinkedIn Alumni Portal OR, visit www.linkedIn.com/alumni Network Effectively
    33. 33. © 2010 Brigham Young University–Idaho Network Effectively
    34. 34. © 2010 Brigham Young University–Idaho 34 Network Effectively
    35. 35. © 2010 Brigham Young University–Idaho 35 Network Effectively
    36. 36. © 2010 Brigham Young University–Idaho 36 Network Effectively
    37. 37. © 2010 Brigham Young University–Idaho 37 Network Effectively
    38. 38. © 2010 Brigham Young University–Idaho 38 Use LIPPL to see full names and full profiles so you can connect with those out of your network (only works in Chrome) www.lipplink.com Network Effectively
    39. 39. © 2010 Brigham Young University–Idaho 39 From being FOUND to KNOWN (and relationships) • Actively participate in LinkedIn Groups Network Effectively
    40. 40. © 2010 Brigham Young University–Idaho 40 From Connection to Relationship Network Effectively
    41. 41. © 2010 Brigham Young University–Idaho 41 From Connection to Relationship Two message options to say “thank you” and request a dialogue Two message options to say “thank you” and request a dialogue Network Effectively
    42. 42. © 2010 Brigham Young University–Idaho 42 From Connection to Relationship Again, use a personal message and save for future copy and paste. Always use their name. Again, use a personal message and save for future copy and paste. Always use their name. Network Effectively
    43. 43. © 2010 Brigham Young University–Idaho 43 From being FOUND to KNOWN (and relationships) Ask great questions (our top 10 + 1) 1. How did you get involved in . . .? 2. What advice would you give me if I wanted to be successful in your line of work? 3. What do you love/enjoy most about what you do? 4. What school(s) did you attend, and what made you decide to go there? 5. What did you study in school? 6. What fun things do you like to do outside of work? 7. What is it in your life that inspires you? 8. What kind of books do you like to read and which ones have had the greatest impact on you? 9. Where do you see yourself five years from today? 10. How do you think we can mutually work together? 11. Who else do you know that I should be talking to? Network Effectively
    44. 44. © 2010 Brigham Young University–Idaho 44 From Connection to Relationship Network Effectively
    45. 45. © 2010 Brigham Young University–Idaho 45 Remember to: 1.Say thank you in multiple ways (verbal, e-mail, handwritten note, etc.) 2.Be considerate of their time (accommodate your schedule to theirs) 3.Be Professional 4.Follow up and honor any commitments Network Effectively
    46. 46. © 2010 Brigham Young University–Idaho University.LinkedIn.com ~ Tip Sheets / Check Lists 46 Network Effectively
    47. 47. © 2010 Brigham Young University–Idaho The Academic Discovery Center offers resources for campus and on-line students 47 Learn more at: www.byui.edu/academic-discovery-center Network Effectively
    48. 48. © 2010 Brigham Young University–Idaho Announcing the New BYU-Idaho Professionals Group on LinkedIn! 48 Learn more at: www.byui.edu/alumni/professionals Network Effectively
    49. 49. © 2010 Brigham Young University–Idaho Does this really work? 49 Network Effectively
    50. 50. © 2010 Brigham Young University–Idaho 50 www.byuiconnect.org  alumni@byui.edu 1-800-537-2586 Network Effectively
    51. 51. © 2010 Brigham Young University–Idaho 51 Network Effectively > 3.5%3.5% < 43% 25%25% Not Not Maybe Likely ON IT! Interested Likely Employed Upon Graduation

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