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Transcript

  • 1. Welcome Thursday, February 19, 2009
  • 2. Social Media Marketing Social Media Marketing is the use of internet technology, combined with social interaction, to create value, and to help Thursday, February 19, 2009
  • 3. “Today, marketing is about engaging with communities and delivering products and services with stories that spread.” Chris Brogan Thursday, February 19, 2009
  • 4. Thursday, February 19, 2009
  • 5. Blogs can build trust. Thursday, February 19, 2009
  • 6. Thursday, February 19, 2009
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  • 13. Thursday, February 19, 2009
  • 14. Thursday, February 19, 2009
  • 15. Blogs can engage your audience. Thursday, February 19, 2009
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  • 18. Thursday, February 19, 2009
  • 19. A blog can dierentiate you from the competition... Thursday, February 19, 2009
  • 20. A blog can dierentiate you from the competition... and facilitate dialog with your target audience. Thursday, February 19, 2009
  • 21. Thursday, February 19, 2009
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  • 23. Thursday, February 19, 2009
  • 24. Thursday, February 19, 2009
  • 25. Thursday, February 19, 2009
  • 26. A blog can reach into the buying cycle. Thursday, February 19, 2009
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  • 28. Thursday, February 19, 2009
  • 29. Thursday, February 19, 2009
  • 30. A blog can establish you or your company as a thought leader. Thursday, February 19, 2009
  • 31. Thursday, February 19, 2009
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  • 33. Thursday, February 19, 2009
  • 34. Thursday, February 19, 2009
  • 35. Why Blog? Business Announce new products Keep customers informed Create dialogue Engage Personal, Club, Social, Group, Interest, Movement, Survey Thursday, February 19, 2009
  • 36. Two Basic Functions Posts Pages Thursday, February 19, 2009
  • 37. Two Basic Functions Posts Pages First Post Thursday, February 19, 2009
  • 38. Two Basic Functions Posts Pages Second Post First Post Thursday, February 19, 2009
  • 39. Two Basic Functions Posts Pages Third Post Second Post First Post Thursday, February 19, 2009
  • 40. Two Basic Functions Posts Pages Today’s Post Third Post Second Post First Post Thursday, February 19, 2009
  • 41. Two Basic Functions Posts Pages Today’s Post Third Post About Second Post First Post Thursday, February 19, 2009
  • 42. Two Basic Functions Posts Pages Thursday, February 19, 2009
  • 43. Two Basic Functions Posts Pages Post Post Thursday, February 19, 2009
  • 44. Two Basic Functions Posts Pages Post Page Post Thursday, February 19, 2009
  • 45. Start With a Plan Thursday, February 19, 2009
  • 46. Start With a Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009
  • 47. Blogging and SEO Keyword-rich content Internal Links Incoming Links Outgoing Links Blog Roll embedded Permalinks Thursday, February 19, 2009
  • 48. Blogging and SEO Keyword-rich content Internal Links Incoming Links Outgoing Links Blog Roll embedded Permalinks Thursday, February 19, 2009
  • 49. Writing Content Keep it relevant Strive for 10 percent keyword density Optimally 2-3 paragraphs per post Post Minimum twice each month Strive for original content Thursday, February 19, 2009
  • 50. Writing Content Keep it relevant Strive for 10 percent keyword density Optimally 2-3 paragraphs per post Post Minimum twice each month Strive for original content Thursday, February 19, 2009
  • 51. Content Example Thursday, February 19, 2009
  • 52. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • 53. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • 54. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • 55. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • 56. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • 57. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • 58. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • 59. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • 60. Where to Put It Domain Name www.squarecompass.com SubDomain widget.squarecompass.com Free Spot yourname.wordpress.com Thursday, February 19, 2009
  • 61. Where to Put It Domain Name www.squarecompass.com SubDomain widget.squarecompass.com Free Spot yourname.wordpress.com Thursday, February 19, 2009
  • 62. Extending Your Blog Meta content sifters Subscription managers Image management Multimedia management RSS and broadcasting Syndication Thursday, February 19, 2009
  • 63. Extending Your Blog Meta content sifters Subscription managers Image management Multimedia management RSS and broadcasting Syndication Thursday, February 19, 2009
  • 64. Broadcasting  Technorati Feedburner Feedblitz Digg Subscriptions RSS Thursday, February 19, 2009
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  • 78. Thursday, February 19, 2009
  • 79. Thursday, February 19, 2009
  • 80. Example Blog Thursday, February 19, 2009
  • 81. Example Blog Thursday, February 19, 2009
  • 82. Example Blog Thursday, February 19, 2009
  • 83. Example Blog Thursday, February 19, 2009
  • 84. Example Blog Thursday, February 19, 2009
  • 85. Example Blog Thursday, February 19, 2009
  • 86. Example Blog Thursday, February 19, 2009
  • 87. Example Blog Thursday, February 19, 2009
  • 88. Example Blog Thursday, February 19, 2009
  • 89. Example Blog Thursday, February 19, 2009
  • 90. Review Your Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009
  • 91. Review Your Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009
  • 92. Resources demoblog.listpipe.com wordpress.com Blogger.com wordpress.org feedburner.com technorati.com Bluehost.com Thursday, February 19, 2009
  • 93. Systems Download Free Accounts Limited Extensions Limited Available Names Thursday, February 19, 2009
  • 94. Let’s Go Build One! Thursday, February 19, 2009
  • 95. Let’s Go Build One! Thursday, February 19, 2009