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BYU Online Media Lectures: Blogs BYU Online Media Lectures: Blogs Presentation Transcript

  • Welcome Thursday, February 19, 2009
  • Social Media Marketing Social Media Marketing is the use of internet technology, combined with social interaction, to create value, and to help Thursday, February 19, 2009
  • “Today, marketing is about engaging with communities and delivering products and services with stories that spread.” Chris Brogan Thursday, February 19, 2009
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  • Blogs can build trust. Thursday, February 19, 2009
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  • Blogs can engage your audience. Thursday, February 19, 2009
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  • A blog can dierentiate you from the competition... Thursday, February 19, 2009
  • A blog can dierentiate you from the competition... and facilitate dialog with your target audience. Thursday, February 19, 2009
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  • A blog can reach into the buying cycle. Thursday, February 19, 2009
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  • A blog can establish you or your company as a thought leader. Thursday, February 19, 2009
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  • Why Blog? Business Announce new products Keep customers informed Create dialogue Engage Personal, Club, Social, Group, Interest, Movement, Survey Thursday, February 19, 2009
  • Two Basic Functions Posts Pages Thursday, February 19, 2009
  • Two Basic Functions Posts Pages First Post Thursday, February 19, 2009
  • Two Basic Functions Posts Pages Second Post First Post Thursday, February 19, 2009
  • Two Basic Functions Posts Pages Third Post Second Post First Post Thursday, February 19, 2009
  • Two Basic Functions Posts Pages Today’s Post Third Post Second Post First Post Thursday, February 19, 2009
  • Two Basic Functions Posts Pages Today’s Post Third Post About Second Post First Post Thursday, February 19, 2009
  • Two Basic Functions Posts Pages Thursday, February 19, 2009
  • Two Basic Functions Posts Pages Post Post Thursday, February 19, 2009
  • Two Basic Functions Posts Pages Post Page Post Thursday, February 19, 2009
  • Start With a Plan Thursday, February 19, 2009
  • Start With a Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009
  • Blogging and SEO Keyword-rich content Internal Links Incoming Links Outgoing Links Blog Roll embedded Permalinks Thursday, February 19, 2009
  • Blogging and SEO Keyword-rich content Internal Links Incoming Links Outgoing Links Blog Roll embedded Permalinks Thursday, February 19, 2009
  • Writing Content Keep it relevant Strive for 10 percent keyword density Optimally 2-3 paragraphs per post Post Minimum twice each month Strive for original content Thursday, February 19, 2009
  • Writing Content Keep it relevant Strive for 10 percent keyword density Optimally 2-3 paragraphs per post Post Minimum twice each month Strive for original content Thursday, February 19, 2009
  • Content Example Thursday, February 19, 2009
  • Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
  • Where to Put It Domain Name www.squarecompass.com SubDomain widget.squarecompass.com Free Spot yourname.wordpress.com Thursday, February 19, 2009
  • Where to Put It Domain Name www.squarecompass.com SubDomain widget.squarecompass.com Free Spot yourname.wordpress.com Thursday, February 19, 2009
  • Extending Your Blog Meta content sifters Subscription managers Image management Multimedia management RSS and broadcasting Syndication Thursday, February 19, 2009
  • Extending Your Blog Meta content sifters Subscription managers Image management Multimedia management RSS and broadcasting Syndication Thursday, February 19, 2009
  • Broadcasting  Technorati Feedburner Feedblitz Digg Subscriptions RSS Thursday, February 19, 2009
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  • Example Blog Thursday, February 19, 2009
  • Example Blog Thursday, February 19, 2009
  • Example Blog Thursday, February 19, 2009
  • Example Blog Thursday, February 19, 2009
  • Example Blog Thursday, February 19, 2009
  • Example Blog Thursday, February 19, 2009
  • Example Blog Thursday, February 19, 2009
  • Example Blog Thursday, February 19, 2009
  • Example Blog Thursday, February 19, 2009
  • Example Blog Thursday, February 19, 2009
  • Review Your Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009
  • Review Your Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009
  • Resources demoblog.listpipe.com wordpress.com Blogger.com wordpress.org feedburner.com technorati.com Bluehost.com Thursday, February 19, 2009
  • Systems Download Free Accounts Limited Extensions Limited Available Names Thursday, February 19, 2009
  • Let’s Go Build One! Thursday, February 19, 2009
  • Let’s Go Build One! Thursday, February 19, 2009