Welcome




Thursday, February 19, 2009
Social Media Marketing
                 Social Media Marketing is
                 the use of internet technology,
       ...
“Today, marketing is about
        engaging with communities and
             delivering products
           and services ...
Thursday, February 19, 2009
Blogs can build trust.




Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Blogs can engage
                               your audience.




Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
A blog can dierentiate you
                     from the competition...




Thursday, February 19, 2009
A blog can dierentiate you
                     from the competition...

                          and facilitate dialog
 ...
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
A blog can reach
                              into the buying cycle.




Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
A blog can establish you
                                  or your company
                                as a thought le...
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Why Blog?
                              Business

                                Announce new products

                 ...
Two Basic Functions
                              Posts   Pages




Thursday, February 19, 2009
Two Basic Functions
                                Posts      Pages

                              First Post




Thursda...
Two Basic Functions
                                 Posts      Pages

                              Second Post

        ...
Two Basic Functions
                                 Posts      Pages

                              Third Post

         ...
Two Basic Functions
                                 Posts       Pages

                              Today’s Post

      ...
Two Basic Functions
                                 Posts       Pages

                              Today’s Post

      ...
Two Basic Functions
                              Posts   Pages




Thursday, February 19, 2009
Two Basic Functions
                              Posts   Pages



                Post




                Post




Thurs...
Two Basic Functions
                              Posts   Pages



                Post


                                ...
Start With a Plan




Thursday, February 19, 2009
Start With a Plan
                              Direction   (What will you blog about?)


                              Ob...
Blogging and SEO
                              Keyword-rich content

                              Internal Links

       ...
Blogging and SEO
                              Keyword-rich content

                              Internal Links

       ...
Writing Content
                              Keep it relevant

                              Strive for 10 percent
      ...
Writing Content
                              Keep it relevant

                              Strive for 10 percent
      ...
Content Example
Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Where to Put It
                              Domain Name

                               www.squarecompass.com

         ...
Where to Put It
                              Domain Name

                               www.squarecompass.com

         ...
Extending Your Blog
                              Meta content sifters

                              Subscription manager...
Extending Your Blog
                              Meta content sifters

                              Subscription manager...
Broadcasting



                                              
                              Technorati

                ...
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
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Thursday, February 19, 2009
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Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Review Your Plan
                              Direction   (What will you blog about?)


                              Obj...
Review Your Plan
                              Direction   (What will you blog about?)


                              Obj...
Resources
                              demoblog.listpipe.com

                              wordpress.com
               ...
Systems

                              Download

                              Free Accounts


                           ...
Let’s Go Build One!




Thursday, February 19, 2009
Let’s Go Build One!




Thursday, February 19, 2009
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BYU Online Media Lectures: Blogs

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  • Transcript of "BYU Online Media Lectures: Blogs"

    1. 1. Welcome Thursday, February 19, 2009
    2. 2. Social Media Marketing Social Media Marketing is the use of internet technology, combined with social interaction, to create value, and to help Thursday, February 19, 2009
    3. 3. “Today, marketing is about engaging with communities and delivering products and services with stories that spread.” Chris Brogan Thursday, February 19, 2009
    4. 4. Thursday, February 19, 2009
    5. 5. Blogs can build trust. Thursday, February 19, 2009
    6. 6. Thursday, February 19, 2009
    7. 7. Thursday, February 19, 2009
    8. 8. Thursday, February 19, 2009
    9. 9. Thursday, February 19, 2009
    10. 10. Thursday, February 19, 2009
    11. 11. Thursday, February 19, 2009
    12. 12. Thursday, February 19, 2009
    13. 13. Thursday, February 19, 2009
    14. 14. Thursday, February 19, 2009
    15. 15. Blogs can engage your audience. Thursday, February 19, 2009
    16. 16. Thursday, February 19, 2009
    17. 17. Thursday, February 19, 2009
    18. 18. Thursday, February 19, 2009
    19. 19. A blog can dierentiate you from the competition... Thursday, February 19, 2009
    20. 20. A blog can dierentiate you from the competition... and facilitate dialog with your target audience. Thursday, February 19, 2009
    21. 21. Thursday, February 19, 2009
    22. 22. Thursday, February 19, 2009
    23. 23. Thursday, February 19, 2009
    24. 24. Thursday, February 19, 2009
    25. 25. Thursday, February 19, 2009
    26. 26. A blog can reach into the buying cycle. Thursday, February 19, 2009
    27. 27. Thursday, February 19, 2009
    28. 28. Thursday, February 19, 2009
    29. 29. Thursday, February 19, 2009
    30. 30. A blog can establish you or your company as a thought leader. Thursday, February 19, 2009
    31. 31. Thursday, February 19, 2009
    32. 32. Thursday, February 19, 2009
    33. 33. Thursday, February 19, 2009
    34. 34. Thursday, February 19, 2009
    35. 35. Why Blog? Business Announce new products Keep customers informed Create dialogue Engage Personal, Club, Social, Group, Interest, Movement, Survey Thursday, February 19, 2009
    36. 36. Two Basic Functions Posts Pages Thursday, February 19, 2009
    37. 37. Two Basic Functions Posts Pages First Post Thursday, February 19, 2009
    38. 38. Two Basic Functions Posts Pages Second Post First Post Thursday, February 19, 2009
    39. 39. Two Basic Functions Posts Pages Third Post Second Post First Post Thursday, February 19, 2009
    40. 40. Two Basic Functions Posts Pages Today’s Post Third Post Second Post First Post Thursday, February 19, 2009
    41. 41. Two Basic Functions Posts Pages Today’s Post Third Post About Second Post First Post Thursday, February 19, 2009
    42. 42. Two Basic Functions Posts Pages Thursday, February 19, 2009
    43. 43. Two Basic Functions Posts Pages Post Post Thursday, February 19, 2009
    44. 44. Two Basic Functions Posts Pages Post Page Post Thursday, February 19, 2009
    45. 45. Start With a Plan Thursday, February 19, 2009
    46. 46. Start With a Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009
    47. 47. Blogging and SEO Keyword-rich content Internal Links Incoming Links Outgoing Links Blog Roll embedded Permalinks Thursday, February 19, 2009
    48. 48. Blogging and SEO Keyword-rich content Internal Links Incoming Links Outgoing Links Blog Roll embedded Permalinks Thursday, February 19, 2009
    49. 49. Writing Content Keep it relevant Strive for 10 percent keyword density Optimally 2-3 paragraphs per post Post Minimum twice each month Strive for original content Thursday, February 19, 2009
    50. 50. Writing Content Keep it relevant Strive for 10 percent keyword density Optimally 2-3 paragraphs per post Post Minimum twice each month Strive for original content Thursday, February 19, 2009
    51. 51. Content Example Thursday, February 19, 2009
    52. 52. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
    53. 53. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
    54. 54. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
    55. 55. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
    56. 56. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
    57. 57. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
    58. 58. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
    59. 59. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009
    60. 60. Where to Put It Domain Name www.squarecompass.com SubDomain widget.squarecompass.com Free Spot yourname.wordpress.com Thursday, February 19, 2009
    61. 61. Where to Put It Domain Name www.squarecompass.com SubDomain widget.squarecompass.com Free Spot yourname.wordpress.com Thursday, February 19, 2009
    62. 62. Extending Your Blog Meta content sifters Subscription managers Image management Multimedia management RSS and broadcasting Syndication Thursday, February 19, 2009
    63. 63. Extending Your Blog Meta content sifters Subscription managers Image management Multimedia management RSS and broadcasting Syndication Thursday, February 19, 2009
    64. 64. Broadcasting  Technorati Feedburner Feedblitz Digg Subscriptions RSS Thursday, February 19, 2009
    65. 65. Thursday, February 19, 2009
    66. 66. Thursday, February 19, 2009
    67. 67. Thursday, February 19, 2009
    68. 68. Thursday, February 19, 2009
    69. 69. Thursday, February 19, 2009
    70. 70. Thursday, February 19, 2009
    71. 71. Thursday, February 19, 2009
    72. 72. Thursday, February 19, 2009
    73. 73. Thursday, February 19, 2009
    74. 74. Thursday, February 19, 2009
    75. 75. Thursday, February 19, 2009
    76. 76. Thursday, February 19, 2009
    77. 77. Thursday, February 19, 2009
    78. 78. Thursday, February 19, 2009
    79. 79. Thursday, February 19, 2009
    80. 80. Example Blog Thursday, February 19, 2009
    81. 81. Example Blog Thursday, February 19, 2009
    82. 82. Example Blog Thursday, February 19, 2009
    83. 83. Example Blog Thursday, February 19, 2009
    84. 84. Example Blog Thursday, February 19, 2009
    85. 85. Example Blog Thursday, February 19, 2009
    86. 86. Example Blog Thursday, February 19, 2009
    87. 87. Example Blog Thursday, February 19, 2009
    88. 88. Example Blog Thursday, February 19, 2009
    89. 89. Example Blog Thursday, February 19, 2009
    90. 90. Review Your Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009
    91. 91. Review Your Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009
    92. 92. Resources demoblog.listpipe.com wordpress.com Blogger.com wordpress.org feedburner.com technorati.com Bluehost.com Thursday, February 19, 2009
    93. 93. Systems Download Free Accounts Limited Extensions Limited Available Names Thursday, February 19, 2009
    94. 94. Let’s Go Build One! Thursday, February 19, 2009
    95. 95. Let’s Go Build One! Thursday, February 19, 2009

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