Media Cultures 1 Fashionable Communications Week 7 – 1 September 2009 Tracey Meziane Benson
11 ways to think about ‘fashionable communications’: <ul><li>Fashion as a performance of an identity, and/or as an express...
2. The marketing of identity <ul><li>‘ Life style’ marketing of fashion </li></ul><ul><li>Via celebrities,  </li></ul><ul>...
3. Fashion as clothing <ul><li>‘…  women wear their bodies through their clothes’  </li></ul><ul><li>poet Blaise Cendars i...
4. My naked body – my true self? Or another palette for adornment? <ul><li>Body shaping is the most basic way in which peo...
5. The superficially decorated body: <ul><li>Hair styling </li></ul><ul><li>Cosmetics </li></ul><ul><li>Perfume </li></ul>...
6. The altered body <ul><li>‘ Every body is marked by the history and specificity of its existence.  It is possible to con...
Beatification or mutilation? Slide credit: Tracey Meziane Culture or aesthetics?
Lucky Rich – ‘the world’s most tattooed man’ “ The world as we know it - the world dominated by homo sapiens - is quickly ...
Orlan is a performance artist who uses her own body and the  procedures of plastic surgery to  make &quot;carnal art&quot;...
Orlan cont… Slide credit: Tracey Meziane
Stellarc
Mike Parr
7. How the discourse of gender imposes on fashion <ul><li>Is it ‘unmanly’ to want to dress well? </li></ul><ul><li>‘ Does ...
8. Accessories <ul><li>Phones </li></ul><ul><li>Bags </li></ul><ul><li>Dogs </li></ul>Slide credit: Catherine Summerhayes
9. Fashion via cinema and television <ul><li>Styles of behaviour and interaction, clothing and other commodities, lifestyl...
10. Fashion via the net <ul><li>‘ Taste’ in music, art </li></ul><ul><li>Website design </li></ul><ul><li>Cinema </li></ul...
11. New media communication as fashion: <ul><li>Phones </li></ul><ul><li>MSN </li></ul><ul><li>Chat rooms </li></ul><ul><l...
References: <ul><li>Austin, S (2005) 'Mike Parr and the discursive rupture: the condemned and punished body as a political...
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Mc1week 7 09

  1. 1. Media Cultures 1 Fashionable Communications Week 7 – 1 September 2009 Tracey Meziane Benson
  2. 2. 11 ways to think about ‘fashionable communications’: <ul><li>Fashion as a performance of an identity, and/or as an expression of a fluid, changing embodiment of self: </li></ul><ul><li>‘ [Fashion] is a shorthand way of signaling place and identity, as well as a way of performing social intercourse …’ </li></ul><ul><li>Jennifer Craik (1994:9) on webct </li></ul>Slide credit: Catherine Summerhayes
  3. 3. 2. The marketing of identity <ul><li>‘ Life style’ marketing of fashion </li></ul><ul><li>Via celebrities, </li></ul><ul><li>fashion models and </li></ul><ul><li>magalogs </li></ul><ul><li>Eg. Rivers, Katmandu catalogues </li></ul>Slide credit: Catherine Summerhayes
  4. 4. 3. Fashion as clothing <ul><li>‘… women wear their bodies through their clothes’ </li></ul><ul><li>poet Blaise Cendars in Craik: 2 </li></ul><ul><li>Through the clothing we wear, are made to wear or choose to wear, we ‘wear our bodies’ – we represent ourselves through our bodies through the gestures we use and through the clothing and adornments we put on them. </li></ul>Slide credit: Catherine Summerhayes
  5. 5. 4. My naked body – my true self? Or another palette for adornment? <ul><li>Body shaping is the most basic way in which people ‘wear’ their bodies whilst still naked! </li></ul><ul><li>Through what we eat and don’t eat, muscle development … </li></ul><ul><li>And through life styles: eg. footballers, academics (slouched shoulders!), models… </li></ul><ul><li>and also who we live with and how – violence of one kind or another eg scars </li></ul>Slide credit: Catherine Summerhayes
  6. 6. 5. The superficially decorated body: <ul><li>Hair styling </li></ul><ul><li>Cosmetics </li></ul><ul><li>Perfume </li></ul><ul><li>Jewelry </li></ul><ul><li>Body art </li></ul>Slide credit: Catherine Summerhayes
  7. 7. 6. The altered body <ul><li>‘ Every body is marked by the history and specificity of its existence. It is possible to construct a biography, a history of the body, for each individual and social body.’ </li></ul><ul><li>Elizabeth Grosz, 1994: 142 </li></ul><ul><li>Examples: </li></ul><ul><li>Tattooing </li></ul><ul><li>Cosmetic surgery, </li></ul><ul><li>Body piercings </li></ul><ul><li>Insertions </li></ul>Slide credit: Catherine Summerhayes
  8. 8. Beatification or mutilation? Slide credit: Tracey Meziane Culture or aesthetics?
  9. 9. Lucky Rich – ‘the world’s most tattooed man’ “ The world as we know it - the world dominated by homo sapiens - is quickly coming to an end. We may well be the last generation of &quot;true humans&quot; that live out natural lives, and I believe that it is essential that we embrace body modification in order not only to safely and positively prepare ourselves for transition into our next evolutionary step, but also to survive that step.” ( http://j-walkblog.com/index.php?/weblog/posts/lucky_rich / ) Slide credit: Tracey Meziane
  10. 10. Orlan is a performance artist who uses her own body and the procedures of plastic surgery to make &quot;carnal art&quot;. She is transforming her face, but her aim is not to attain a commonly held standard of beauty. Slide credit: Tracey Meziane
  11. 11. Orlan cont… Slide credit: Tracey Meziane
  12. 12. Stellarc
  13. 13. Mike Parr
  14. 14. 7. How the discourse of gender imposes on fashion <ul><li>Is it ‘unmanly’ to want to dress well? </li></ul><ul><li>‘ Does my bottom look big in this?’ </li></ul>Slide credit: Catherine Summerhayes
  15. 15. 8. Accessories <ul><li>Phones </li></ul><ul><li>Bags </li></ul><ul><li>Dogs </li></ul>Slide credit: Catherine Summerhayes
  16. 16. 9. Fashion via cinema and television <ul><li>Styles of behaviour and interaction, clothing and other commodities, lifestyle decisions. </li></ul>Slide credit: Catherine Summerhayes
  17. 17. 10. Fashion via the net <ul><li>‘ Taste’ in music, art </li></ul><ul><li>Website design </li></ul><ul><li>Cinema </li></ul><ul><li>Language </li></ul>Slide credit: Catherine Summerhayes
  18. 18. 11. New media communication as fashion: <ul><li>Phones </li></ul><ul><li>MSN </li></ul><ul><li>Chat rooms </li></ul><ul><li>On-line identities </li></ul><ul><li>Games </li></ul><ul><li>Email </li></ul><ul><li>Graffiti and tagging (not only new media) </li></ul><ul><li>Language - argot </li></ul>Slide credit: Catherine Summerhayes
  19. 19. References: <ul><li>Austin, S (2005) 'Mike Parr and the discursive rupture: the condemned and punished body as a political strategy in Close the Concentration Camps', Double Dialogues- Anatomy and poetics Issue Six, Winter 2005 ( http:// www.doubledialogues.com/issue_six/austin.html ) </li></ul>Slide credit: Tracey Meziane
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