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Online Communities
Online Communities
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Online Communities

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A presentation I gave on community management to Haas Business School in 2007.

A presentation I gave on community management to Haas Business School in 2007.

Published in: Technology
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  • 1. Online Communities Haas Business School, September 20, 2007 1
  • 2. Byrne Reese 2
  • 3. 3
  • 4. • “Computer Scientist” (I hack) • “Anthropologist” (I studied it once) • Product Manager 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. Why do Online Communities Matter? 8
  • 9. Why do Online Communities Matter? 9
  • 10. Collectively, we are smarter. (most of the time) 10
  • 11. They give us a sense of belonging 11
  • 12. They give us a heightened sense of responsibility to one another 12
  • 13. They allow us to accomplish things we couldn’t accomplish on our own 13
  • 14. They bring meaning to our lives 14
  • 15. Ok, so why do Online Communities Matter? 15
  • 16. Community 16
  • 17. Communication 17
  • 18. • Community is how we get stuff done • Community allows us to accomplish things greater then ourselves 18
  • 19. And from a product manager’s view: 19
  • 20. Communities... • Allow us to connect with the audiences we care about • Help build affinity for our products • Foster greater product advocacy • Provide us with valuable product feedback 20
  • 21. Building Communities 21
  • 22. Communities are not things Communities are organisms 22
  • 23. Community Biology 23
  • 24. Rule #1: Give them a place to take root 24
  • 25. Or they might show up where you don’t want them 25
  • 26. Or they might show up where you don’t want them Like in your backyard. 26
  • 27. Or they might show up where you don’t want them Like in your backyard. When you are out of town. 27
  • 28. Keep in mind... 28
  • 29. Some environments are more suitable than others 29
  • 30. Where they take root may surprise you 30
  • 31. Helping Communities to Thrive 31
  • 32. 32
  • 33. 33
  • 34. Inputs & Outputs 34
  • 35. INPUT Information 35
  • 36. OUTPUT (magic) 36
  • 37. OUTPUT 37
  • 38. Community Culture 38
  • 39. “The values, traditions, norms, customs, arts, history, folklore, and institutions that a group of people share.” 39
  • 40. norms 40
  • 41. rules 41
  • 42. • Norms define what is acceptable and unacceptable • Norms provide the means for the community to keep its members in check 42
  • 43. They allow you to step in and take action if necessary 43
  • 44. Stories from the Trenches 44
  • 45. Go with the flow 45
  • 46. Don’t force your community to adapt to your product. 46
  • 47. 47
  • 48. Adapt your product to your community. 48
  • 49. 49
  • 50. Use communities strategically 50
  • 51. + Ads = See Also: Giving Communities a Place to Grow 51
  • 52. Don’t wait for communities to find their own home. 52
  • 53. Give them a place of your choosing to call home. 53
  • 54. Community is a feature 54
  • 55. Know how community can attract or repel future customers and users 55
  • 56. 56
  • 57. vs. 57
  • 58. Things to be mindful of 58
  • 59. “If you build it, they will come.” 59
  • 60. Believe it or not, you are not God. Even in the communities you start. 60
  • 61. Remember: you are dealing with people who are emotionally invested 61
  • 62. • Be sensitive • Be fair • Be honest • Be transparent • Be humble 62
  • 63. And what ever you do... 63
  • 64. Don’t feed the Trolls 64
  • 65. Thank you. 65
  • 66. byrne@majordojo.com http://majordojo.com 66
  • 67. 67

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