How to Build a Viable Product People Want

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A great product is not just based on a great idea, it is sustainable. So after you close your first round of financing, don't be tempted to think that business model has been validated. Funding is …

A great product is not just based on a great idea, it is sustainable. So after you close your first round of financing, don't be tempted to think that business model has been validated. Funding is only validation of an idea and an entrepreneur. Therefore, your first task is to begin proving your idea has a viable business model, and from there build your product, communicate with your customers and iterate on building something meaningful to them.

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  • 1. How to Build a Great Product Byrne Reese, ToyTalkThursday, November 3, 11
  • 2. Thursday, November 3, 11
  • 3. __________ is not enough. a great productThursday, November 3, 11
  • 4. __________ is not enough. amazing technologyThursday, November 3, 11
  • 5. __________ is not enough. having deep pocketsThursday, November 3, 11
  • 6. __________ is not enough. a historic visionaryThursday, November 3, 11
  • 7. How to Build a Viable Product People Want Byrne Reese, ToyTalkThursday, November 3, 11
  • 8. a great idea may get you fundingThursday, November 3, 11
  • 9. funding is not validationThursday, November 3, 11
  • 10. step oneThursday, November 3, 11
  • 11. test your hypothesesThursday, November 3, 11
  • 12. minimum viable productThursday, November 3, 11
  • 13. you don’t need a minimum viable product to begin testingThursday, November 3, 11
  • 14. Deconstruct Your Business ModelThursday, November 3, 11
  • 15. Deconstruct Your Business ModelThursday, November 3, 11
  • 16. Thursday, November 3, 11
  • 17. Who is your customer?Thursday, November 3, 11
  • 18. Who is your customer? What value are you providing them?Thursday, November 3, 11
  • 19. Who is your customer? What value are you providing them? How much will they pay?Thursday, November 3, 11
  • 20. Who is your customer? What value are you providing them? How much will they pay? How will you reach them?Thursday, November 3, 11
  • 21. Who is your customer? What value are you providing them? How much will they pay? How will you reach them? KNOW the problem you are solvingThursday, November 3, 11
  • 22. It’s science!Thursday, November 3, 11
  • 23. step twoThursday, November 3, 11
  • 24. start building a productThursday, November 3, 11
  • 25. product JUPITER Jupiter is really massive. The mass of Jupiter is 318 times the mass of the Earth. In fact, Jupiter has 2.5 times the mass of all the other planets in the Solar System combined.Thursday, November 3, 11
  • 26. minimum viable product MERCURY Mercury is the planet nearest to the sun. It has a diameter of 3,031 miles, about two-fifths the Earths diameter. Because of Mercurys size and nearness to the brightly shining sun, the planet is often hard to see from Earth without a telescope. The ancient Romans named it Mercury in honor of the swift messenger of their Gods. Mercury has no moons.Thursday, November 3, 11
  • 27. minimum viable product EARTH The only planet in the Solar System known to support life.Thursday, November 3, 11
  • 28. minimum viable productThursday, November 3, 11
  • 29. minimum viable product ≠ minimum productThursday, November 3, 11
  • 30. minimum viable product ≠ scalable productThursday, November 3, 11
  • 31. minimum viable product ≠ codeThursday, November 3, 11
  • 32. step threeThursday, November 3, 11
  • 33. Iterate. Iterate. Iterate.Thursday, November 3, 11
  • 34. Staying on TrackThursday, November 3, 11
  • 35. Thursday, November 3, 11
  • 36. Thursday, November 3, 11
  • 37. Thursday, November 3, 11
  • 38. People think focus means saying “yes” to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. - Steve JobsThursday, November 3, 11
  • 39. cool vs awesomeThursday, November 3, 11
  • 40. awe•some inspiring aweThursday, November 3, 11
  • 41. awe•some inspiring an overwhelming feeling of reverence or admiration, produced by that which is grand, extremely powerful, or sublime.Thursday, November 3, 11
  • 42. communicate with your customersThursday, November 3, 11
  • 43. talk to your customersThursday, November 3, 11
  • 44. listen to your customersThursday, November 3, 11
  • 45. communicate with your customersThursday, November 3, 11
  • 46. communeThursday, November 3, 11
  • 47. communityThursday, November 3, 11
  • 48. embrace the pivotThursday, November 3, 11
  • 49. Thursday, November 3, 11
  • 50. Thursday, November 3, 11
  • 51. ?Thursday, November 3, 11
  • 52. Thursday, November 3, 11
  • 53. Go Big, or Go HomeThursday, November 3, 11
  • 54. thank you byrne@toytalk.com @byrnereeseThursday, November 3, 11