The Dreaded "P" Word (it's pivot)

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What is a pivot, when should you do it and what do you need in order to successfully pivot in your startup? That's what this presentation is all about

What is a pivot, when should you do it and what do you need in order to successfully pivot in your startup? That's what this presentation is all about

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  • 1. the dreaded “P” word by ben yoskovitz @byosko
  • 2. Let me introduce myself... Acquihired Started writing Big Exited instigator blog (but not a win! real win) check out: http://instigatorblog.com
  • 3. And now I’m an author. Pre-order today! (please) check out: http://leananalyticsbook.com
  • 4. What is Lean Analytics? what. why. when. how. ✓what makes a good metric ✓the one metric that matters ✓business model flipbook ✓lean analytics stages ✓problem / solution canvas ✓analytics in the enterprise check out: http://leananalyticsbook.com
  • 5. ok, so what the hell is a pivot?(and is it really such a bad thing?)
  • 6. first, let’s talk about what a pivot isn’t.
  • 7. pivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivot it’s not a meaningless word.pivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivotpivot pivot pivot pivot pivot pivot pivot pivot pivot pivot
  • 8. beware the “lazy pivot” from www.imfunny.net
  • 9. you’re not starting over
  • 10. a pivot is a shift in one aspectof your startup’s focus based on validated learning
  • 11. Examples of pivots from b2c to b2b. consumer reading tool to content suggestion tool to reporting tools. from friends to moms.
  • 12. 6 things you need to pivot successfully.
  • 13. #1 big vision
  • 14. #2 deep understanding of the problem
  • 15. #3 validated learning (not like this guy) http://gawker.com/5814228/street-beggar-seeks-funding-for-his-iphone-startup
  • 16. #4 actual (falsifiable) hypotheses http://www.krtc-je.sg/success-in-primary-maths-and-science-a-personal-sharing/
  • 17. #5 metrics and lines in the sand
  • 18. #6 a passion for the pivot http://laughingsquid.com/rainbow-collared-plush-care-bear-coat/
  • 19. without these, how will you know if your pivot works?
  • 20. and even if it does work, will you care?
  • 21. Lean Analytics Cycle
  • 22. What should you work on?
  • 23. GUTS + BRAINShttp://www.creativeuncut.com/gallery-14/mvc3-wolverine.html http://www.comicbookreligion.com/?c=29&Professor_X_Charles_Xavier
  • 24. PRAGMATISM + PASSION <3
  • 25. so go forth and pivot. properly.
  • 26. Thank you.follow me. email me. @byoskoinstigatorblog.com byosko@gmail.com subscribe. pre-order! leananalyticsbook.com