Podcasting 101:
The Basics, The Questions & The
Future

What is Podcasting?
From Wikipedia: “A podcast is a digital media file, or a
series of such files, that is distributed over the Internet
using syndication feeds for playback on portable media
players and personal computers.”
Podcasting 101: The Basics, The Questions & The Future by Ben Yoskovitz (http://www.instigatorblog.com)

What’s the Real Story?
Podcasting 101: The Basics, The Questions & The Future by Ben Yoskovitz (http://www.instigatorblog.com)

Why Podcast?
It’s All About The PEOPLE
Podcasting 101: The Basics, The Questions & The Future by Ben Yoskovitz (http://www.instigatorblog.com)

Opportunities Abound
Sponsorships
http://www.thelivinlowcarbshow.com
Eat Your Own Dog Food
http://www.twistimage.com/blog
Google AdWords too
costly
http://www.financialaidpodcast.com
Chris Brogan: ”It's changed my entire life. I've received a new
job, a big raise, have met A-list talent, and made over 1000 new
friends in 8 months.”
Podcasting 101: The Basics, The Questions & The Future by Ben Yoskovitz (http://www.instigatorblog.com)

I’m Sold, Now What?
Podcasting is easy, but…
• More time consuming than
blogging
• Comfort level isn’t always there
Start simple…
• Use inexpensive equipment
• Skype for interviews
Podcasting 101: The Basics, The Questions & The Future by Ben Yoskovitz (http://www.instigatorblog.com)

More How-To Basics
• Free / Inexpensive audio editing software
• Great music
• Host yourself
• Use a service to record, publish, host
• Add widgets to your blog
Podcasting 101: The Basics, The Questions & The Future by Ben Yoskovitz (http://www.instigatorblog.com)

Best Practices
Length doesn’t matter
Quality needs to be high
Incorporate music
Write a script, but not word-for-word
Make it conversational
Link to others, use blogging best practices
Draw in your existing community/audience
Podcasting 101: The Basics, The Questions & The Future by Ben Yoskovitz (http://www.instigatorblog.com)

The Future of Podcasting?
We’re all media channels Strength in numbers
Audio books
Niches will rule
Podcasting 101: The Basics, The Questions & The Future by Ben Yoskovitz (http://www.instigatorblog.com)

Podcasting Resources
• Beginner’s guide to podcasts and podcasting
• How to Podcast — Jason Van Orden
• How to Create Your Own Podcast — A Step-by-Step Tutorial
• Livin La Vida Low Carb Show
• Six Pixels of Separation
• Financial Aid Podcast
• Health Hacks Podcast
• Just One More Book
• LD Podcast
• PodTech Network
Podcasting 101: The Basics, The Questions & The Future by Ben Yoskovitz (http://www.instigatorblog.com)