How to Turn Your Company into a Recruiting Magnet

Turn Your Company into a Recruiting Magnet
This should be you!

“We’re always looking for smart, motivated people. To apply, please send your resume to hr@acme.com.”

Is this who you hire?
You’re doomed.

Most job postings suck

There’s no 2-way communication

Candidates are treated like a nuisance

Recruiting is done with a shotgun

Enough is enough.
Imagine if you sold your products and services this way.

It’s Time to Build a Magnet

Be present
Generate buzz

WHY?
To attract the highest quality, best fits to your company on a consistent basis.
(it’s good for business too!)

Build the Foundation
Readiness to work and take responsibility
Commitment at the C-level
Connect recruitment to every biz function
Empowered employees
A real employer brand
A strong career site

Build the Magnet
Attend, sponsor & speak at events
Have a pitch ready
Know the talent / Build a talent network
Know the competition
Build personal brands – employees too!
Generate buzz outside of the local area
Use social networks, write a blog
Advertise

What’s the Point?
Attract top candidates (and their friends) to you
Build trust and relationships
Be as findable and accessible as possible
Truly represent what your company is about
Be strategic
Increase retention
Save money

Recruiting Magnets

30,000 Times

Better & Cheaper

Going to the People
1,600 visitors / month + lots of engagement

Good for Business
Contributed to V’s strongest sales in 3 years

References
The Future of Recruiting is Inbound: http://www.instigatorblog.com/future-recruiting-inbound/2009/11/18/
Creating a Social Recruiting Strategy: http://www.slideshare.net/mspecht/creating-social-recruiting-strategy
For L’Oreal, Recruiting Is All a Big Game: http://www.businessweek.com/magazine/content/08_04/b4068039077903.htm
Social Recruiting Summit: http://socialrecruitingsummit.com/
Social Media and Recruiting: Beyond the Hype: http://www.booleanblackbelt.com/2010/01/social-media-and-recruiting-beyond-the-hype/
Applying Groundswell to Social Recruiting at EA: http://www.cruitertalk.com/2009/07/07/social-recruiting-at-ea/
Start Off 2010 Right with a Social Recruiting Checkup: http://www.baitbox.co.za/2010/01/05/start-off-2010-right-with-a-social-recruiting-checkup/
The 20 Principles of Strategic Recruiting: http://www.ere.net/2008/07/07/the-20-principles-of-strategic-recruiting/
A Definitive Guide to Corporate HR Blogging: http://standoutjobs.com/corporate-hr-blogging/
Intel Jobcasting Success Story: http://jobsinpods.com/success-stories/
Social Recruiting Paying Off at Crowe Horwath: http://www.ere.net/2009/12/22/social-media-recruiting-paying-off-at-crowe-horwath
Trying to measure the ROI of social media is stupid: http://www.recruitingbloggers.com/rbs/2009/09/trying-to-measure-the-roi-of-social-media-is-stupid.html
RehabCare’s Social Media Success: http://www.ere.net/2009/02/11/rehabcares-social-media-success/
Creating Social Recruiting Strategy: http://www.slideshare.net/mspecht/creating-social-recruiting-strategy

Thank You!
Turn Your Company into a Recruiting Magnet
Ben Yoskovitz
ben@standoutjobs.com
http://standoutjobs.com
http://instigatorblog.com
http://twitter.com/byosko

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How to Turn Your Company into a Recruiting Magnet

by Ben Yoskovitz on Jan 20, 2010

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