How to Disrupt Your Own Organization through Startup Innovation

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Big companies need to disrupt themselves and scale through innovation. A key way of innovating is through startups. This presentation goes through a variety of options including corporate venture investing, accelerators, partnerships and innovation spaces, as well as introduces a new model, Startup Co-Creation.

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How to Disrupt Your Own Organization through Startup Innovation

  1. 1. Disrupting Your Own Organization Through Startup Innovation Ben Yoskovitz | ben@highlinebeta.com | @byosko
  2. 2. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. Startups. The world is in love with startups.
  3. 3. The answer to every problem or opportunity isn’t: a startup. Ben Yoskovitz | ben@highlinebeta.com | @byosko
  4. 4. Startups aren’t a panacea for every challenge facing big companies or their customers. Ben Yoskovitz | ben@highlinebeta.com | @byosko
  5. 5. But sometimes, a startup is exactly what we need. Ben Yoskovitz | ben@highlinebeta.com | @byosko
  6. 6. How do you know when a startup is the answer? Ben Yoskovitz | ben@highlinebeta.com | @byosko And that’s the problem: How can big companies and startups work together effectively?
  7. 7. Ben Yoskovitz | ben@highlinebeta.com | @byosko First, let’s talk about why corporates and startups should work together.
  8. 8. Ben Yoskovitz | ben@highlinebeta.com | @byosko “ If you’re relying on innovation solely from within your company, you’re dead.” — Peter Diamandis, Founder X Prize Foundation & Co-Founder Singularity University
  9. 9. Ben Yoskovitz | ben@highlinebeta.com | @byosko BIG COMPANIES ✓ Under-utilized assets ✓ Customers ✓ Distribution ✓ Experience ✓ Capital STARTUPS ✓ Agility / Speed ✓ Risk-taking ✓ Fresh perspective ✓ New tech ✓ No baggage
  10. 10. Ben Yoskovitz | ben@highlinebeta.com | @byosko Do more, in parallel. With minimal risk.
  11. 11. Ben Yoskovitz | ben@highlinebeta.com | @byosko “There are no answers inside the building.” - Steve Blank, author of Four Steps to the Epiphany
  12. 12. Ben Yoskovitz | ben@highlinebeta.com | @byosko Better to instigate your own disruption than have it come from somewhere else.
  13. 13. Ben Yoskovitz | ben@highlinebeta.com | @byosko So how can corporates and startups work together?
  14. 14. 1. Corporate VC is on the rise https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/
  15. 15. 1. Corporate VC is on the rise https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/ The challenge is linking an investment strategy with a company’s overall innovation strategy.
  16. 16. Ben Yoskovitz | ben@highlinebeta.com | @byosko 2. Let’s get physical…
  17. 17. Ben Yoskovitz | ben@highlinebeta.com | @byosko 2. Let’s get physical… The challenge is translating the collisions that happen through proximity to tangible actions and value creation.
  18. 18. Ben Yoskovitz | ben@highlinebeta.com | @byosko 3. External accelerators
  19. 19. Ben Yoskovitz | ben@highlinebeta.com | @byosko 3. External accelerators The challenge is making sure there’s a meaningful way to connect startups into the core business.
  20. 20. Ben Yoskovitz | ben@highlinebeta.com | @byosko “Corporations said that 67% now prefer working with startups at earlier stages, mainly ‘to explore new technologies and business models’.” https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf “At an overwhelming 82%, corporations now view interactions with startups as ‘somewhat important’ to ‘very important’, and 23% indicated that these interactions were ‘mission critical’.” 4. Partnerships
  21. 21. Ben Yoskovitz | ben@highlinebeta.com | @byosko “Corporations said that 67% now prefer working with startups at earlier stages, mainly ‘to explore new technologies and business models’.” https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf “At an overwhelming 82%, corporations now view interactions with startups as ‘somewhat important’ to ‘very important’, and 23% indicated that these interactions were ‘mission critical’.” The challenge is finding the right startups to partner with in a structured, scalable way. 4. Partnerships
  22. 22. All of these options can be valuable, but they can also be scattershot and disorganized. Ben Yoskovitz | ben@highlinebeta.com | @byosko CORP VC? PHYSICAL SPACES? ACCELERATORS? PARTNERSHIPS?
  23. 23. Ben Yoskovitz | ben@highlinebeta.com | @byosko 5. Startup Co-Creation DISCOVERY VALIDATION VENTURE ACCELERATION
  24. 24. Ben Yoskovitz | ben@highlinebeta.com | @byosko 5. Startup Co-Creation DISCOVERY VALIDATION VENTURE ACCELERATION • Leverages and aligns various innovation efforts (internal and external) • Deeply connected into the corporate • A structured, disciplined, Lean approach • Portfolio-driven • Win-win for corporates and startups
  25. 25. Thank you! Ben Yoskovitz Founding Partner, Highline BETA http://highlinebeta.com ben@highlinebeta.com @byosko

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