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An Introduction to Pitching Investors
 

An Introduction to Pitching Investors

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This is a quick, introductory guide to pitching investors.

This is a quick, introductory guide to pitching investors.

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  • Working on business presentation right now...absolutely love it!
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  • Absolutely like it ! Nice presentation.
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  • Cool !!
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  • Ben, thanks for the thanks. This is one of the best no b.s. reviews of what & how & why to pitch investors. I loved the fact that you started out with that you may not really need VC$ to begin with. I'll ping you after I've successfully gotten off the ground, for your thoughts. Thanks again. Great slide - excellent information for newbies and experienced entrepreneurs (who forgot a few things along the way). Phil
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  • Very useful
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    An Introduction to Pitching Investors An Introduction to Pitching Investors Presentation Transcript

    • An Introduction to Pitching Investors When, Why, What & How Ben Yoskovitz © 2010.
    • Before even getting to the pitch…
      • Rai sing venture capital is not appropriate for MOST businesses
      • Raising capital takes a long time (~6 months)
      • The odds are NOT in your favor
      • Do your homework
    • So what is a pitch all about?
    • Pitching = Storytelling
    • Pitching = Selling
    • Pitching = Conversation
    • Pitching is a skill onto itself PRACTICE PRACTICE PRACTICE PRACTICE
    • hearts minds wallets
    • hook them FAST
      • elevator pitch
      • answers the question, “What we’re all about”
      • analogies work: “We’re the X of Y”
    • The 9-Slide Pitch Deck
      • Elevator Pitch
      • Problem
      • Solution
      • Market Size
      • Business Model
      • Competition
      • Go-to-Market Strategy
      • Team / Hires
      • Money / Milestones
      http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon http://blog.guykawasaki.com/2005/12/the_102030_rule.html If Team = Superstars w/ past WINS (or critical domain expertise) , move to Slide #2 If there’s Proprietary Tech add a slide Financial Models should be included, but investors know they’ll be WRONG . Keep it simple. Doesn’t only have to be 9 slides , but don’t get lost in details
    • What are Investors Looking For?
      • Team
      • Confidence
      • Understanding
      • Progress
      • Lowered Risk
    • 9 Tips for a Great Pitch
    • 1. Know Who You’re Pitching
    • 2. Expect to be Interrupted
    • 3. Don’t Act Like the Smartest Person (even if you are!)
    • 4. Speak Simply, Kill Buzzwords
    • 5. Avoid Granular Product Detail but product demos are GREAT!
    • 6. Sex Sells
    • 7. You Don’t Know Everything and that’s OK
    • 8. Consider it a Learning Experience
    • 9. Have a Memorable Ending and that’s OK
    • Me Ben Yoskovitz [email_address] http://instigatorblog.com http://twitter.com/byosko
    • References Dave McClure: http://500hats.typepad.com/ Sean Ellis: http://startup-marketing.com David S. Rose: http://blog.ted.com/2008/09/10_things_you_n.php Me: http://www.instigatorblog.com/how-to-raise-startup-financing/ Pitching Hacks: http://venturehacks.com/pitching 12 Ways to Blow Your Investor Pitch: http://bit.ly/bHuH17 Andrew Chen: http://andrewchenblog.com/ Pitching to VCs: http://bit.ly/asfVLL How to NOT Write a Business Plan: http://bit.ly/5cqSrj Pictures provided by the great image site: http://shutterstock.com