7 reason why email marketing

http:// www.blogyourownbusiness.com USD 249.99 For 100,000 Malaysia Companies E-Mail Database. 7 Great Reason Why Email Marketing? Discover Everything You Needs To Build Your Business. Affiliate | Finance | Marketing | Networking | Self Helps | Tech Gadget and more Follow Us via Twitter

http:// www.blogyourownbusiness.com USD 249.99 For 100,000 Malaysia Companies E-Mail Database. Discover Everything You Needs To Build Your Business. Affiliate | Finance | Marketing | Networking | Self Helps | Tech Gadget and more Businesses engage in email marketing because it works. And works well. Here’s the proof… According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $57.25 for every dollar spent on it in 2005. As such, it outperformed all the other direct marketing channels examined, such as print catalogs. (See “ Email Tops in ROI “.) A report in mid-2005 from JupiterResearch was more conservative, stating that…”when done right, $1 spent on e-mail can generate a $9 return.” (See “ Outlook 2006 “.) 47% of marketers surveyed by MarketingSherpa in early 2006 said that their top performing online marketing tactic in 2005 was “email marketing to house lists.” The tactic was second only to search marketing in performance. (See Study report .) In a March 2007 survey of hotel marketers by Hospitality eBusiness Strategies, 58.7% cited email marketing as one of the Internet marketing formats that generate the best results and highest ROI (see the survey results .) In a March 2007 column, usability guru Jakob Nielsen listed an email newsletter as “probably the single-highest ROI action you can take to improve your Internet presence.” (See 10 High-Profit Redesign Priorities .) Follow Us via Twitter

http:// www.blogyourownbusiness.com USD 249.99 For 100,000 Malaysia Companies E-Mail Database. Discover Everything You Needs To Build Your Business. Affiliate | Finance | Marketing | Networking | Self Helps | Tech Gadget and more 1. It’s Inexpensive - Email marketing is an affordable way to stretch a tight marketing budget - and whose isn’t these days? Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email. 2. Increase Sales - It’s Effective Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty. 3. Driving traffic - Most of the time your web visitor will increase via email newsletter. 4. Building Loyalty - Keep them remember you from time to time and knowing you are the expert in the industry and finally building a loyalty . 5. It’s Immediate - Initial campaign response generally occurs within 48 hours of the time the email campaign is sent. 6. It’s Targeted - You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer. By segmentation the interest category, your revenue will jump to 40%-50%. 7. It’s Easy - There are Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message. Follow Us via Twitter

7 reason why email marketing

by byoblog on Jan 02, 2009

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7 reason why email marketing — Presentation Transcript