NYU Liberal Studies: Social Media Strategy

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I was commissioned to create an online/social media strategy for the Liberal Studies department at New York University. This document is pretty comprehensive, which explains the whopping 275 slides that comprise this presentation.

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NYU Liberal Studies: Social Media Strategy

  1. 1. NEW YORK UNIVERSITYLIBERAL STUDIESSOCIAL MEDIA STRATEGY@barb_leung
  2. 2. relaying information isn’talways like this anymore
  3. 3. our words are now more often dissemenated via technology
  4. 4. sharing of informationdigitally increased in 2010
  5. 5. sharing of informationdigitally increased in 2010 by more than 100% with twitter, over 150% with facebook, and almost 400% with gmail
  6. 6. therefore
  7. 7. you’d not be silly not towant an online strategy
  8. 8. so let me help you
  9. 9. we’ll examine eight platformsthat’ll increase online visbility, and this is how we’ll do it:
  10. 10. 1 provide a tidbit on the platform
  11. 11. 1 provide a tidbit on the platform2 assess whether or not it is applicable to us
  12. 12. 1 provide a tidbit on the platform2 assess whether or not it is applicable to us3 show you how to set it up + profit from it
  13. 13. but first!
  14. 14. liberal studies’ current plan
  15. 15. why was that slide blank?
  16. 16. because the department currently has little to no online presence
  17. 17. so, let’s get to changing that
  18. 18. twitter
  19. 19. we best recognize twitter by the blue bird
  20. 20. we best recognize twitter by the blue birdbut i thought this image would be a better representation of the twitter novice
  21. 21. we best recognize twitter by the blue birdbut i thought this image would be a better representation of the twitter novicethe purpose of twitter is to share small bits of information; updates, links, thoughts
  22. 22. we best recognize twitter by the blue birdbut i thought this image would be a better representation of the twitter novicethe purpose of twitter is to share small bits of information; updates, links, thoughts and it’s catching on quickly
  23. 23. we best recognize twitter by the blue birdbut i thought this image would be a better representation of the twitter novicethe purpose of twitter is to share small bits of information; updates, links, thoughts and it’s catching on quickly100 million new accounts were created just last year
  24. 24. we best recognize twitter by the blue birdbut i thought this image would be a better representation of the twitter novicethe purpose of twitter is to share small bits of information; updates, links, thoughts and it’s catching on quickly100 million new accounts were created just last year but with all that said...
  25. 25. twitter can be scary
  26. 26. twitter can be scary each message has a max of 140 characters
  27. 27. twitter can be scary each message has a max of 140 characters not every account is not every successfulsuccessful account is
  28. 28. twitter can be scary each message has a max of 140 characters not every account is successful and it requires a personal touch (i.e. human capital)
  29. 29. but you need it
  30. 30. but you need itmany other NYU departments are already engaging with students via twitter
  31. 31. but you need it many other NYU departments are already engaging with students via twittertwitter easily broadcasts answers to questions
  32. 32. but you need it many other NYU departments are already engaging with students via twitter twitter easily broadcasts answers to questionsthat means you don’t have to reply to fifty emails asking the same thing
  33. 33. but you need it many other NYU departments are already engaging with students via twitter twitter easily broadcasts answers to questionsthat means you don’t have to reply to fifty emails asking the same thing granted, not everyone uses twitter
  34. 34. but you need it many other NYU departments are already engaging with students via twitter twitter easily broadcasts answers to questionsthat means you don’t have to reply to fifty emails asking the same thing granted, not everyone uses twitterbut hey, you now only have to answer the same question forty times
  35. 35. and if you want proof aboutthose other departments...
  36. 36. here are just a select few of NYU’s twitterers
  37. 37. here are just a select few of NYU’s twitterersand yes, a significant number of NYUstudents follow’em
  38. 38. so, how do you get in on this?
  39. 39. first step?
  40. 40. first step? duh
  41. 41. next? brand your account
  42. 42. next? brand your account that includes the background
  43. 43. next? brand your account that includes the background don’t worry, it’s easy to customize
  44. 44. start following some relevant people (i.e. students and NYU accounts)
  45. 45. start following some relevant people (i.e. students and NYU accounts)it’s a bit of research; look through fellow NYU accounts to see who to follow
  46. 46. start tweeting
  47. 47. start tweetingtalk about things relevant to the department (e.g.achievements and events)
  48. 48. start tweetingtalk about things relevant to the department (e.g.achievements and events) engage by answering students’ questions
  49. 49. start tweetingtalk about things relevant to the department (e.g.achievements and events) engage by answering students’ questions remember to be consistent with your activity and persona
  50. 50. you might already be wonderinghow you’re going to manage all of this social media bizz-nazz
  51. 51. may i suggest tweetdeck tosolve your managing woes?
  52. 52. may i suggest tweetdeck tosolve your managing woes? it’s free and cross-platform
  53. 53. may i suggest tweetdeck tosolve your managing woes? it’s free and cross-platform it can manage facebook,twitter, linkedin, + google buzz
  54. 54. may i suggest tweetdeck tosolve your managing woes? it’s free and cross-platform it can manage facebook,twitter, linkedin, + google buzzcheck out tweetdeck.com for more info
  55. 55. and now back to our regular scheduled programming
  56. 56. linkedin
  57. 57. linkedin is a social network for professionals
  58. 58. linkedin is a social network for professionals it’s been around since 2003
  59. 59. linkedin is a social network for professionals it’s been around since 2003 more popular now, and is used to connect with prospective employers
  60. 60. a lot of NYU departments have an “alumni” group
  61. 61. a lot of NYU departments have an “alumni” group are we missing out?
  62. 62. nope
  63. 63. the liberal studies department has two components
  64. 64. the liberal studies department has two componentsliberal studies program
  65. 65. the liberal studies department has two components two-year transition programliberal studies into another dept at NYU program
  66. 66. the liberal studies department has two components two-year transition programliberal studies into another dept at NYU program it’s not BA degree granting
  67. 67. the liberal studies department has two components two-year transition programliberal studies into another dept at NYU program it’s not BA degree grantingglobal liberal studies
  68. 68. the liberal studies department has two components two-year transition programliberal studies into another dept at NYU program it’s not BA degree granting newly established four-year BA degree granting programglobal liberal studies
  69. 69. the liberal studies department has two components two-year transition programliberal studies into another dept at NYU program it’s not BA degree granting newly established four-year BA degree granting programglobal liberal studies small graduating classes
  70. 70. to better illustrate my point
  71. 71. the 2012 global liberal studiesclass is less than 20 students
  72. 72. with that said
  73. 73. with that said an alumni group on linkedin isn’t top priority right now
  74. 74. with that said an alumni group on linkedin isn’t top priority right now in the future, it will be
  75. 75. with that said an alumni group on linkedin isn’t top priority right now in the future, it will be but keep in mind we’re planning on execute a strategy for now
  76. 76. slideshare
  77. 77. slideshare is where yourpowerpoints can live forever
  78. 78. slideshare is where yourpowerpoints can live forever it’s an online community where you can share your powerpoints and documents
  79. 79. slideshare is where yourpowerpoints can live forever it’s an online community where you can share your powerpoints and documents it’s amongst one of the top 300 most visited websites worldwide
  80. 80. slideshare is where yourpowerpoints can live forever it’s an online community where you can share your powerpoints and documents it’s amongst one of the top 300 most visited websites worldwide that means 45 million visitors per month
  81. 81. you can only benefit from it
  82. 82. you can only benefit from itworking in education, you’re bound to give a lot of presentations to students
  83. 83. you can only benefit from itworking in education, you’re bound to give a lot of presentations to studentsinstead of emailing the presentation after to a select list...
  84. 84. you can only benefit from itworking in education, you’re bound to give a lot of presentations to studentsinstead of emailing the presentation after to a select list... why not upload it for everyone to have access to?
  85. 85. you can only benefit from itworking in education, you’re bound to give a lot of presentations to studentsinstead of emailing the presentation after to a select list... why not upload it for everyone to have access to? it’s not as though you’re discussing top secret missions, or are you?
  86. 86. it’s like potatoes
  87. 87. it’s like potatoesyou can share your presentations any way you want
  88. 88. it’s like potatoes you can share your presentations any way you wantyou can tweet it, facebook it, email it, embed it - pretty much anything!
  89. 89. it’s like potatoes you can share your presentations any way you wantyou can tweet it, facebook it, email it, embed it - pretty much anything! and it indexes nicely on google
  90. 90. it’s like potatoes you can share your presentations any way you wantyou can tweet it, facebook it, email it, embed it - pretty much anything! and it indexes nicely on googlethat means similar queries can be answered through a google search, and by stumbling across your presentation
  91. 91. not to mention
  92. 92. remember when pbworks beingblocked in china stressed you out?
  93. 93. remember when pbworks beingblocked in china stressed you out? well, this won’t
  94. 94. remember when pbworks beingblocked in china stressed you out? well, this won’t slideshare isn’t blocked in china
  95. 95. getting started onslideshare is easy
  96. 96. getting started onslideshare is easy first sign up for an account
  97. 97. getting started onslideshare is easy first sign up for an account can you spot the next step?
  98. 98. getting started onslideshare is easy first sign up for an account can you spot the next step?
  99. 99. getting started onslideshare is easy first sign up for an account can you spot the next step? seriously, it’s that easy
  100. 100. data is important
  101. 101. data is importantyou want to know who and from where people are viewing your presentations
  102. 102. data is important you want to know who and from where people are viewing your presentationsyou can have that information when you pay $20/month for pro membership
  103. 103. data is important you want to know who and from where people are viewing your presentationsyou can have that information when you pay $20/month for pro membership it’s well worth it
  104. 104. data is important you want to know who and from where people are viewing your presentationsyou can have that information when you pay $20/month for pro membership it’s well worth it one last note about slideshare...
  105. 105. when upload your presentations, be sureto upload them as PDFs so that you keep all your font choices
  106. 106. youtube
  107. 107. youtube has made it possiblefor anyone to become a star
  108. 108. youtube has made it possiblefor anyone to become a star upload an entertaining video and wait for popularity will ensue (sometimes)
  109. 109. youtube has made it possiblefor anyone to become a star upload an entertaining video and wait for popularity will ensue (sometimes) but that’s not our goal
  110. 110. youtube has made it possiblefor anyone to become a star upload an entertaining video and wait for popularity will ensue (sometimes) but that’s not our goal youtube can also be used to provide and illustrate information
  111. 111. universities use youtubeto promote their school
  112. 112. universities use youtubeto promote their school
  113. 113. universities use youtubeto promote their school individual depts can provide info about their programs to students
  114. 114. universities use youtubeto promote their school individual depts can provide info about their programs to studentsyoutube puts a face to the written communication
  115. 115. universities use youtubeto promote their school individual depts can provide info about their programs to studentsyoutube puts a face to the written communication so how you can make use of it?
  116. 116. think of the students
  117. 117. think of the studentsthat includes prospective and current
  118. 118. think of the studentsthat includes prospective and current what would they like to know?
  119. 119. think of the studentsthat includes prospective and current what would they like to know? for instance:
  120. 120. think of the studentsthat includes prospective and current what would they like to know? for instance:there’s little info about liberal studies, even less about first-year abroad
  121. 121. still thinking of the students
  122. 122. still thinking of the students so how about filming videos on each liberal studies campus?
  123. 123. still thinking of the students so how about filming videos on each liberal studies campus? let’s build on that
  124. 124. still thinking of the students so how about filming videos on each liberal studies campus? let’s build on that what if we included interviews by former students?
  125. 125. still thinking of the students so how about filming videos on each liberal studies campus? let’s build on that what if we included interviews by former students? now we have peer reinforcement and department support
  126. 126. still thinking of the students
  127. 127. still thinking of the students keep thinking along those lines
  128. 128. still thinking of the students keep thinking along those lines and you’ll have an informative channel
  129. 129. still thinking of the students keep thinking along those lines and you’ll have an informative channel okay, so you won’t be the next kurthugoschneider
  130. 130. still thinking of the students keep thinking along those lines and you’ll have an informative channel okay, so you won’t be the next kurthugoschneider but hey, we’re aiming to be a resource, not entertainment
  131. 131. as for more topics to film
  132. 132. don’t just rely on yourselves
  133. 133. ask the students;they’re the experts
  134. 134. in any case
  135. 135. here are some tips on videos for youtube
  136. 136. be great, not good
  137. 137. be great, not goodmaking videos takes up a lot of time
  138. 138. be great, not goodmaking videos takes up a lot of timeso you better be proud of it before it goes up on youtube
  139. 139. be great, not goodmaking videos takes up a lot of timeso you better be proud of it before it goes up on youtubeedit your videos down to 3 to 5 min
  140. 140. be great, not goodmaking videos takes up a lot of timeso you better be proud of it before it goes up on youtubeedit your videos down to 3 to 5 minafter all, you want to inform, not bore your audience
  141. 141. “just good” won’t cut it
  142. 142. “just good” won’t cut itmake sure the video is well-paced
  143. 143. “just good” won’t cut itmake sure the video is well-pacedwhen you do upload, it better be a high-quality video
  144. 144. “just good” won’t cut itmake sure the video is well-pacedwhen you do upload, it better be a high-quality video because pixelation is distracting
  145. 145. “just good” won’t cut it make sure the video is well-paced when you do upload, it better be a high-quality video because pixelation is distracting and remember to fill in all theinformation that youtube asks of you
  146. 146. but we also got to hook’em
  147. 147. but we also got to hook’em with our presentation
  148. 148. but we also got to hook’em with our presentation i mean, this is boring
  149. 149. but we also got to hook’em with our presentation i mean, this is boring and now?
  150. 150. but we also got to hook’em with our presentation i mean, this is boring and now? pretty rad
  151. 151. but we also got to hook’em with our presentation i mean, this is boring and now? pretty rad all because of a background
  152. 152. branding onyoutube is that easy
  153. 153. as you can see
  154. 154. as you can seeyoutube won’t be your main social media tool
  155. 155. as you can seeyoutube won’t be your main social media tool and admittedly, it’s a lot of work
  156. 156. as you can seeyoutube won’t be your main social media tool and admittedly, it’s a lot of work but it does fill in any gaps thatmight exist with online presence
  157. 157. as you can seeyoutube won’t be your main social media tool and admittedly, it’s a lot of work but it does fill in any gaps thatmight exist with online presence both aurally and visually
  158. 158. qr codes
  159. 159. so qr codes don’t exactly constitute as social media
  160. 160. however
  161. 161. they’re still relevant to all of this
  162. 162. qr codes are funny creatures
  163. 163. qr codes are funny creatures they’re funny-looking scannable codes
  164. 164. qr codes are funny creatures they’re funny-looking scannable codesthey’re embedded with information, such as links to websites
  165. 165. qr codes are funny creatures they’re funny-looking scannable codesthey’re embedded with information, such as links to websites already big in japan, it has been picking up in north america as of late what with the increase of smart phone ownership
  166. 166. how do qr codes come into play for us?
  167. 167. how do qr codes come into play for us? they’re not for online implementation
  168. 168. how do qr codes come into play for us? they’re not for online implementation it’s a link between the offline and online worlds
  169. 169. how do qr codes come into play for us? they’re not for online implementation it’s a link between the offline and online worlds that means, qr codes are going to be used on print materials
  170. 170. so how do we go about it?
  171. 171. so how do we go about it?print materials can include liberal studies pamphlets, brochures, and posters
  172. 172. so how do we go about it?print materials can include liberal studies pamphlets, brochures, and postersqr codes are implemented when designing
  173. 173. so how do we go about it?print materials can include liberal studies pamphlets, brochures, and postersqr codes are implemented when designing to generate one, check out kaywa.com
  174. 174. so how do we go about it?print materials can include liberal studies pamphlets, brochures, and postersqr codes are implemented when designing to generate one, check out kaywa.com then just wait for people to scan
  175. 175. admittedly
  176. 176. admittedlynot everyone will know how to scan
  177. 177. admittedly not everyone will know how to scanbut we’re just covering our bases for the tech-savvy smartphone users
  178. 178. admittedly not everyone will know how to scanbut we’re just covering our bases for the tech-savvy smartphone users besides
  179. 179. admittedly not everyone will know how to scan but we’re just covering our bases for the tech-savvy smartphone users besidesit’s only one extra step in the design process
  180. 180. foursquare
  181. 181. what is this foursquare?
  182. 182. what is this foursquare?it’s a location based social application
  183. 183. what is this foursquare? it’s a location based social applicationyou can let people know where you are simply by “checking-in” at a venue
  184. 184. what is this foursquare? it’s a location based social application you can let people know where you are simply by “checking-in” at a venueit’s great for businesses to understand and to interact with their clientele
  185. 185. what is this foursquare? it’s a location based social application you can let people know where you are simply by “checking-in” at a venueit’s great for businesses to understand and to interact with their clientele so is it of any use to us?
  186. 186. nope
  187. 187. why are we chucking foursquare out of this strategy?
  188. 188. why are we chucking foursquare out of this strategy? liberal studies doesn’t have specific buildings, aside from the administrative offices
  189. 189. why are we chucking foursquare out of this strategy? liberal studies doesn’t have specific buildings, aside from the administrative offices campuses abroad are branded more so as satellite campuses than individual depts
  190. 190. why are we chucking foursquare out of this strategy? liberal studies doesn’t have specific buildings, aside from the administrative offices campuses abroad are branded more so as satellite campuses than individual depts there’s no real benefit for us
  191. 191. blog
  192. 192. to be fair
  193. 193. a blog isn’t exactly asocial media platform
  194. 194. but it does improve online visibility
  195. 195. okay, so what exactly is a blog?
  196. 196. okay, so what exactly is a blog? it’s a dynamic representation
  197. 197. okay, so what exactly is a blog? it’s a dynamic representation that means new content is regularly being generated by the writer
  198. 198. okay, so what exactly is a blog? it’s a dynamic representation that means new content is regularly being generated by the writerand that means a continuing online presence
  199. 199. okay, so what exactly is a blog? it’s a dynamic representation that means new content is regularly being generated by the writerand that means a continuing online presence which is exactly what we’re looking for
  200. 200. so what makes for a good blog?
  201. 201. so what makes for a good blog?well-written and interesting content
  202. 202. so what makes for a good blog? well-written and interesting content entries that aren’t too long (i.e. more than500 words), otherwise people’ll lose interest
  203. 203. so what makes for a good blog? well-written and interesting content entries that aren’t too long (i.e. more than500 words), otherwise people’ll lose interestif people can relate to the writing, that’s great
  204. 204. so what makes for a good blog? well-written and interesting content entries that aren’t too long (i.e. more than500 words), otherwise people’ll lose interestif people can relate to the writing, that’s great consistent and regular updates
  205. 205. getting started
  206. 206. getting startedbuy a domain name; it’ll help with the search engine optimization
  207. 207. getting startedbuy a domain name; it’ll help with the search engine optimizationuse wordpress as your platform of choice; it has the most customization
  208. 208. getting startedbuy a domain name; it’ll help with the search engine optimizationuse wordpress as your platform of choice; it has the most customizationinstall plugins - there are many that will help you out in terms of front-end and back-end
  209. 209. getting startedbuy a domain name; it’ll help with the search engine optimizationuse wordpress as your platform of choice; it has the most customizationinstall plugins - there are many that will help you out in terms of front-end and back-end submit it to networks and search engines
  210. 210. some more tips
  211. 211. some more tipsmake sure your rss feed link is prominent
  212. 212. some more tipsmake sure your rss feed link is prominent that way readers can subscribe easily
  213. 213. some more tipsmake sure your rss feed link is prominent that way readers can subscribe easilylink to all your other social media outlets
  214. 214. some more tipsmake sure your rss feed link is prominent that way readers can subscribe easilylink to all your other social media outletssubscribe to google analytics for metrics
  215. 215. some more tipsmake sure your rss feed link is prominent that way readers can subscribe easilylink to all your other social media outletssubscribe to google analytics for metricsinclude pictures in your posts; don’t bore your readers
  216. 216. so...
  217. 217. so... any idea as to what the liberal studies blog should be about?
  218. 218. so... any idea as to what the liberal studies blog should be about? similar to the youtube scenario, it should be about the students
  219. 219. so... any idea as to what the liberal studies blog should be about? similar to the youtube scenario, it should be about the students such as first-year abroad or global liberal studies adventures
  220. 220. so... any idea as to what the liberal studies blog should be about? similar to the youtube scenario, it should be about the students such as first-year abroad or global liberal studies adventures in short: for the students by the students
  221. 221. facebook
  222. 222. we saved the behemothof social media for last
  223. 223. we saved the behemothof social media for last facebook has over 500 million users
  224. 224. we saved the behemothof social media for last facebook has over 500 million users used by people of all ages; with those over 40 being the fastest growing demographic
  225. 225. we saved the behemothof social media for last facebook has over 500 million users used by people of all ages; with those over 40 being the fastest growing demographic pretty much seen as a must-have for businesses, when talking about exposure
  226. 226. profiles for organizations andbusinesses are known as pages
  227. 227. profiles for organizations andbusinesses are known as pagesit’s another point of interaction with students
  228. 228. profiles for organizations andbusinesses are known as pagesit’s another point of interaction with students recalling that not everyone has a twitter
  229. 229. profiles for organizations andbusinesses are known as pagesit’s another point of interaction with students recalling that not everyone has a twitter but in truth
  230. 230. profiles for organizations andbusinesses are known as pagesit’s another point of interaction with students recalling that not everyone has a twitter but in truth it’s more of a collective pool of information
  231. 231. wait what?
  232. 232. wait what?the facebook page should be used to collect the information of the other outlets
  233. 233. wait what?the facebook page should be used to collect the information of the other outlets in other words
  234. 234. wait what?the facebook page should be used to collect the information of the other outlets in other words it should catch the rss feed and twitter updates
  235. 235. wait what?the facebook page should be used to collect the information of the other outlets in other words it should catch the rss feed and twitter updates applications like rss graffiti and selective tweets can help with that
  236. 236. with that said
  237. 237. with that saidthe page is still a means of communication with students
  238. 238. with that saidthe page is still a means of communication with students you can answer any questions they pose
  239. 239. with that saidthe page is still a means of communication with students you can answer any questions they pose or even hold contests
  240. 240. with that saidthe page is still a means of communication with students you can answer any questions they pose or even hold contestsnow that we’ve established the value of a page, let’s work on it
  241. 241. keep it simple
  242. 242. keep it simplemake one for the liberal studies department
  243. 243. keep it simplemake one for the liberal studies departmentindividual programs (liberal studies and global liberal studies) don’t need their own pages
  244. 244. keep it simplemake one for the liberal studies departmentindividual programs (liberal studies and global liberal studies) don’t need their own pages because that would get too confusing
  245. 245. keep it simplemake one for the liberal studies departmentindividual programs (liberal studies and global liberal studies) don’t need their own pages because that would get too confusing you can target information just by adding simple words, such as “hey GLS’ers”
  246. 246. so as you can see
  247. 247. so as you can see a facebook page for the dept is the perfectglue to hold all these media outlets together
  248. 248. to recap:
  249. 249. to recap:twitter
  250. 250. to recap:twitter
  251. 251. to recap:twitterlinkedin
  252. 252. to recap:twitterlinkedin x
  253. 253. to recap:twitterlinkedin xslideshare
  254. 254. to recap:twitterlinkedin xslideshare
  255. 255. to recap:twitterlinkedin xslideshareyoutube
  256. 256. to recap:twitterlinkedin xslideshareyoutube
  257. 257. to recap:twitter qr codeslinkedin xslideshareyoutube
  258. 258. to recap:twitter qr codeslinkedin xslideshareyoutube
  259. 259. to recap:twitter qr codeslinkedin x foursquareslideshareyoutube
  260. 260. to recap:twitter qr codeslinkedin x foursquare xslideshareyoutube
  261. 261. to recap:twitter qr codeslinkedin x foursquare xslideshare blogyoutube
  262. 262. to recap:twitter qr codeslinkedin x foursquare xslideshare blogyoutube
  263. 263. to recap:twitter qr codeslinkedin x foursquare xslideshare blogyoutube facebook
  264. 264. to recap:twitter qr codeslinkedin x foursquare xslideshare blogyoutube facebook
  265. 265. and on a final note
  266. 266. remember to properly brand yourself
  267. 267. that means:
  268. 268. that means:be consistent with the username and layouts
  269. 269. that means:be consistent with the username and layoutsyou don’t want to have a different look/alias on each of these platforms
  270. 270. that means:be consistent with the username and layoutsyou don’t want to have a different look/alias on each of these platforms because that would just be unnecessary confusion
  271. 271. image credits for non-stock photoshttp://www.flickr.com/photos/kopp0041 http://blog.thoughtpick.com http://tweetdeck.com http://tipsforblog.com http://lewaron.com http://good-times.webshots.com
  272. 272. image credits for non-stock photoshttp://good-times.webshots.com http://trendplanner.com http://qreateandtrack.com
  273. 273. THANKS!web: www.barbaraleung.comemail: me@barbaraleung.comtwitter: @barb_leung

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