NYU Liberal Studies: Social Media Strategy

NEW YORK UNIVERSITYLIBERAL STUDIESSOCIAL MEDIA STRATEGY@barb_leung

relaying information isn’talways like this anymore

our words are now more often dissemenated via technology

sharing of informationdigitally increased in 2010

sharing of informationdigitally increased in 2010 by more than 100% with twitter, over 150% with facebook, and almost 400% with gmail

therefore

you’d not be silly not towant an online strategy

so let me help you

we’ll examine eight platformsthat’ll increase online visbility, and this is how we’ll do it:

1 provide a tidbit on the platform

1 provide a tidbit on the platform2 assess whether or not it is applicable to us

1 provide a tidbit on the platform2 assess whether or not it is applicable to us3 show you how to set it up + proﬁt from it

but ﬁrst!

liberal studies’ current plan

why was that slide blank?

because the department currently has little to no online presence

so, let’s get to changing that

twitter

we best recognize twitter by the blue bird

we best recognize twitter by the blue birdbut i thought this image would be a better representation of the twitter novice

we best recognize twitter by the blue birdbut i thought this image would be a better representation of the twitter novicethe purpose of twitter is to share small bits of information; updates, links, thoughts

we best recognize twitter by the blue birdbut i thought this image would be a better representation of the twitter novicethe purpose of twitter is to share small bits of information; updates, links, thoughts and it’s catching on quickly

we best recognize twitter by the blue birdbut i thought this image would be a better representation of the twitter novicethe purpose of twitter is to share small bits of information; updates, links, thoughts and it’s catching on quickly100 million new accounts were created just last year

we best recognize twitter by the blue birdbut i thought this image would be a better representation of the twitter novicethe purpose of twitter is to share small bits of information; updates, links, thoughts and it’s catching on quickly100 million new accounts were created just last year but with all that said...

twitter can be scary

twitter can be scary each message has a max of 140 characters

twitter can be scary each message has a max of 140 characters not every account is not every successfulsuccessful account is

twitter can be scary each message has a max of 140 characters not every account is successful and it requires a personal touch (i.e. human capital)

but you need it

but you need itmany other NYU departments are already engaging with students via twitter

but you need it many other NYU departments are already engaging with students via twittertwitter easily broadcasts answers to questions

but you need it many other NYU departments are already engaging with students via twitter twitter easily broadcasts answers to questionsthat means you don’t have to reply to ﬁfty emails asking the same thing

but you need it many other NYU departments are already engaging with students via twitter twitter easily broadcasts answers to questionsthat means you don’t have to reply to ﬁfty emails asking the same thing granted, not everyone uses twitter

but you need it many other NYU departments are already engaging with students via twitter twitter easily broadcasts answers to questionsthat means you don’t have to reply to ﬁfty emails asking the same thing granted, not everyone uses twitterbut hey, you now only have to answer the same question forty times

and if you want proof aboutthose other departments...

here are just a select few of NYU’s twitterers

here are just a select few of NYU’s twitterersand yes, a signiﬁcant number of NYUstudents follow’em

so, how do you get in on this?

ﬁrst step?

ﬁrst step? duh

next? brand your account

next? brand your account that includes the background

next? brand your account that includes the background don’t worry, it’s easy to customize

start following some relevant people (i.e. students and NYU accounts)

start following some relevant people (i.e. students and NYU accounts)it’s a bit of research; look through fellow NYU accounts to see who to follow

start tweeting

start tweetingtalk about things relevant to the department (e.g.achievements and events)

start tweetingtalk about things relevant to the department (e.g.achievements and events) engage by answering students’ questions

start tweetingtalk about things relevant to the department (e.g.achievements and events) engage by answering students’ questions remember to be consistent with your activity and persona

you might already be wonderinghow you’re going to manage all of this social media bizz-nazz

may i suggest tweetdeck tosolve your managing woes?

may i suggest tweetdeck tosolve your managing woes? it’s free and cross-platform

may i suggest tweetdeck tosolve your managing woes? it’s free and cross-platform it can manage facebook,twitter, linkedin, + google buzz

may i suggest tweetdeck tosolve your managing woes? it’s free and cross-platform it can manage facebook,twitter, linkedin, + google buzzcheck out tweetdeck.com for more info

and now back to our regular scheduled programming

linkedin is a social network for professionals

linkedin is a social network for professionals it’s been around since 2003

linkedin is a social network for professionals it’s been around since 2003 more popular now, and is used to connect with prospective employers

a lot of NYU departments have an “alumni” group

a lot of NYU departments have an “alumni” group are we missing out?

the liberal studies department has two components

the liberal studies department has two componentsliberal studies program

the liberal studies department has two components two-year transition programliberal studies into another dept at NYU program

the liberal studies department has two components two-year transition programliberal studies into another dept at NYU program it’s not BA degree granting

the liberal studies department has two components two-year transition programliberal studies into another dept at NYU program it’s not BA degree grantingglobal liberal studies

the liberal studies department has two components two-year transition programliberal studies into another dept at NYU program it’s not BA degree granting newly established four-year BA degree granting programglobal liberal studies

the liberal studies department has two components two-year transition programliberal studies into another dept at NYU program it’s not BA degree granting newly established four-year BA degree granting programglobal liberal studies small graduating classes

to better illustrate my point

the 2012 global liberal studiesclass is less than 20 students

with that said

with that said an alumni group on linkedin isn’t top priority right now

with that said an alumni group on linkedin isn’t top priority right now in the future, it will be

with that said an alumni group on linkedin isn’t top priority right now in the future, it will be but keep in mind we’re planning on execute a strategy for now

slideshare

slideshare is where yourpowerpoints can live forever

slideshare is where yourpowerpoints can live forever it’s an online community where you can share your powerpoints and documents

slideshare is where yourpowerpoints can live forever it’s an online community where you can share your powerpoints and documents it’s amongst one of the top 300 most visited websites worldwide

slideshare is where yourpowerpoints can live forever it’s an online community where you can share your powerpoints and documents it’s amongst one of the top 300 most visited websites worldwide that means 45 million visitors per month

you can only beneﬁt from it

you can only beneﬁt from itworking in education, you’re bound to give a lot of presentations to students

you can only beneﬁt from itworking in education, you’re bound to give a lot of presentations to studentsinstead of emailing the presentation after to a select list...

you can only beneﬁt from itworking in education, you’re bound to give a lot of presentations to studentsinstead of emailing the presentation after to a select list... why not upload it for everyone to have access to?

you can only beneﬁt from itworking in education, you’re bound to give a lot of presentations to studentsinstead of emailing the presentation after to a select list... why not upload it for everyone to have access to? it’s not as though you’re discussing top secret missions, or are you?

it’s like potatoes

it’s like potatoesyou can share your presentations any way you want

it’s like potatoes you can share your presentations any way you wantyou can tweet it, facebook it, email it, embed it - pretty much anything!

it’s like potatoes you can share your presentations any way you wantyou can tweet it, facebook it, email it, embed it - pretty much anything! and it indexes nicely on google

it’s like potatoes you can share your presentations any way you wantyou can tweet it, facebook it, email it, embed it - pretty much anything! and it indexes nicely on googlethat means similar queries can be answered through a google search, and by stumbling across your presentation

not to mention

remember when pbworks beingblocked in china stressed you out?

remember when pbworks beingblocked in china stressed you out? well, this won’t

remember when pbworks beingblocked in china stressed you out? well, this won’t slideshare isn’t blocked in china

getting started onslideshare is easy

getting started onslideshare is easy ﬁrst sign up for an account

getting started onslideshare is easy ﬁrst sign up for an account can you spot the next step?

getting started onslideshare is easy ﬁrst sign up for an account can you spot the next step? seriously, it’s that easy

data is important

data is importantyou want to know who and from where people are viewing your presentations

data is important you want to know who and from where people are viewing your presentationsyou can have that information when you pay $20/month for pro membership

data is important you want to know who and from where people are viewing your presentationsyou can have that information when you pay $20/month for pro membership it’s well worth it

data is important you want to know who and from where people are viewing your presentationsyou can have that information when you pay $20/month for pro membership it’s well worth it one last note about slideshare...

when upload your presentations, be sureto upload them as PDFs so that you keep all your font choices

youtube

youtube has made it possiblefor anyone to become a star

youtube has made it possiblefor anyone to become a star upload an entertaining video and wait for popularity will ensue (sometimes)

youtube has made it possiblefor anyone to become a star upload an entertaining video and wait for popularity will ensue (sometimes) but that’s not our goal

youtube has made it possiblefor anyone to become a star upload an entertaining video and wait for popularity will ensue (sometimes) but that’s not our goal youtube can also be used to provide and illustrate information

universities use youtubeto promote their school

universities use youtubeto promote their school individual depts can provide info about their programs to students

universities use youtubeto promote their school individual depts can provide info about their programs to studentsyoutube puts a face to the written communication

universities use youtubeto promote their school individual depts can provide info about their programs to studentsyoutube puts a face to the written communication so how you can make use of it?

think of the students

think of the studentsthat includes prospective and current

think of the studentsthat includes prospective and current what would they like to know?

think of the studentsthat includes prospective and current what would they like to know? for instance:

think of the studentsthat includes prospective and current what would they like to know? for instance:there’s little info about liberal studies, even less about ﬁrst-year abroad

still thinking of the students

still thinking of the students so how about ﬁlming videos on each liberal studies campus?

still thinking of the students so how about ﬁlming videos on each liberal studies campus? let’s build on that

still thinking of the students so how about ﬁlming videos on each liberal studies campus? let’s build on that what if we included interviews by former students?

still thinking of the students so how about ﬁlming videos on each liberal studies campus? let’s build on that what if we included interviews by former students? now we have peer reinforcement and department support

still thinking of the students

still thinking of the students keep thinking along those lines

still thinking of the students keep thinking along those lines and you’ll have an informative channel

still thinking of the students keep thinking along those lines and you’ll have an informative channel okay, so you won’t be the next kurthugoschneider

still thinking of the students keep thinking along those lines and you’ll have an informative channel okay, so you won’t be the next kurthugoschneider but hey, we’re aiming to be a resource, not entertainment

as for more topics to ﬁlm

don’t just rely on yourselves

ask the students;they’re the experts

in any case

here are some tips on videos for youtube

be great, not good

be great, not goodmaking videos takes up a lot of time

be great, not goodmaking videos takes up a lot of timeso you better be proud of it before it goes up on youtube

be great, not goodmaking videos takes up a lot of timeso you better be proud of it before it goes up on youtubeedit your videos down to 3 to 5 min

be great, not goodmaking videos takes up a lot of timeso you better be proud of it before it goes up on youtubeedit your videos down to 3 to 5 minafter all, you want to inform, not bore your audience

“just good” won’t cut it

“just good” won’t cut itmake sure the video is well-paced

“just good” won’t cut itmake sure the video is well-pacedwhen you do upload, it better be a high-quality video

“just good” won’t cut itmake sure the video is well-pacedwhen you do upload, it better be a high-quality video because pixelation is distracting

“just good” won’t cut it make sure the video is well-paced when you do upload, it better be a high-quality video because pixelation is distracting and remember to ﬁll in all theinformation that youtube asks of you

but we also got to hook’em

but we also got to hook’em with our presentation

but we also got to hook’em with our presentation i mean, this is boring

but we also got to hook’em with our presentation i mean, this is boring and now?

but we also got to hook’em with our presentation i mean, this is boring and now? pretty rad

but we also got to hook’em with our presentation i mean, this is boring and now? pretty rad all because of a background

branding onyoutube is that easy

as you can see

as you can seeyoutube won’t be your main social media tool

as you can seeyoutube won’t be your main social media tool and admittedly, it’s a lot of work

as you can seeyoutube won’t be your main social media tool and admittedly, it’s a lot of work but it does ﬁll in any gaps thatmight exist with online presence

as you can seeyoutube won’t be your main social media tool and admittedly, it’s a lot of work but it does ﬁll in any gaps thatmight exist with online presence both aurally and visually

qr codes

so qr codes don’t exactly constitute as social media

however

they’re still relevant to all of this

qr codes are funny creatures

qr codes are funny creatures they’re funny-looking scannable codes

qr codes are funny creatures they’re funny-looking scannable codesthey’re embedded with information, such as links to websites

qr codes are funny creatures they’re funny-looking scannable codesthey’re embedded with information, such as links to websites already big in japan, it has been picking up in north america as of late what with the increase of smart phone ownership

how do qr codes come into play for us?

how do qr codes come into play for us? they’re not for online implementation

how do qr codes come into play for us? they’re not for online implementation it’s a link between the ofﬂine and online worlds

how do qr codes come into play for us? they’re not for online implementation it’s a link between the ofﬂine and online worlds that means, qr codes are going to be used on print materials

so how do we go about it?

so how do we go about it?print materials can include liberal studies pamphlets, brochures, and posters

so how do we go about it?print materials can include liberal studies pamphlets, brochures, and postersqr codes are implemented when designing

so how do we go about it?print materials can include liberal studies pamphlets, brochures, and postersqr codes are implemented when designing to generate one, check out kaywa.com

so how do we go about it?print materials can include liberal studies pamphlets, brochures, and postersqr codes are implemented when designing to generate one, check out kaywa.com then just wait for people to scan

admittedly

admittedlynot everyone will know how to scan

admittedly not everyone will know how to scanbut we’re just covering our bases for the tech-savvy smartphone users

admittedly not everyone will know how to scanbut we’re just covering our bases for the tech-savvy smartphone users besides

admittedly not everyone will know how to scan but we’re just covering our bases for the tech-savvy smartphone users besidesit’s only one extra step in the design process

foursquare

what is this foursquare?

what is this foursquare?it’s a location based social application

what is this foursquare? it’s a location based social applicationyou can let people know where you are simply by “checking-in” at a venue

what is this foursquare? it’s a location based social application you can let people know where you are simply by “checking-in” at a venueit’s great for businesses to understand and to interact with their clientele

what is this foursquare? it’s a location based social application you can let people know where you are simply by “checking-in” at a venueit’s great for businesses to understand and to interact with their clientele so is it of any use to us?

why are we chucking foursquare out of this strategy?

why are we chucking foursquare out of this strategy? liberal studies doesn’t have speciﬁc buildings, aside from the administrative ofﬁces

why are we chucking foursquare out of this strategy? liberal studies doesn’t have speciﬁc buildings, aside from the administrative ofﬁces campuses abroad are branded more so as satellite campuses than individual depts

why are we chucking foursquare out of this strategy? liberal studies doesn’t have specific buildings, aside from the administrative offices campuses abroad are branded more so as satellite campuses than individual depts there’s no real benefit for us

to be fair

a blog isn’t exactly asocial media platform

but it does improve online visibility

okay, so what exactly is a blog?

okay, so what exactly is a blog? it’s a dynamic representation

okay, so what exactly is a blog? it’s a dynamic representation that means new content is regularly being generated by the writer

okay, so what exactly is a blog? it’s a dynamic representation that means new content is regularly being generated by the writerand that means a continuing online presence

okay, so what exactly is a blog? it’s a dynamic representation that means new content is regularly being generated by the writerand that means a continuing online presence which is exactly what we’re looking for

so what makes for a good blog?

so what makes for a good blog?well-written and interesting content

so what makes for a good blog? well-written and interesting content entries that aren’t too long (i.e. more than500 words), otherwise people’ll lose interest

so what makes for a good blog? well-written and interesting content entries that aren’t too long (i.e. more than500 words), otherwise people’ll lose interestif people can relate to the writing, that’s great

so what makes for a good blog? well-written and interesting content entries that aren’t too long (i.e. more than500 words), otherwise people’ll lose interestif people can relate to the writing, that’s great consistent and regular updates

getting started

getting startedbuy a domain name; it’ll help with the search engine optimization

getting startedbuy a domain name; it’ll help with the search engine optimizationuse wordpress as your platform of choice; it has the most customization

getting startedbuy a domain name; it’ll help with the search engine optimizationuse wordpress as your platform of choice; it has the most customizationinstall plugins - there are many that will help you out in terms of front-end and back-end

getting startedbuy a domain name; it’ll help with the search engine optimizationuse wordpress as your platform of choice; it has the most customizationinstall plugins - there are many that will help you out in terms of front-end and back-end submit it to networks and search engines

some more tips

some more tipsmake sure your rss feed link is prominent

some more tipsmake sure your rss feed link is prominent that way readers can subscribe easily

some more tipsmake sure your rss feed link is prominent that way readers can subscribe easilylink to all your other social media outlets

some more tipsmake sure your rss feed link is prominent that way readers can subscribe easilylink to all your other social media outletssubscribe to google analytics for metrics

some more tipsmake sure your rss feed link is prominent that way readers can subscribe easilylink to all your other social media outletssubscribe to google analytics for metricsinclude pictures in your posts; don’t bore your readers

so... any idea as to what the liberal studies blog should be about?

so... any idea as to what the liberal studies blog should be about? similar to the youtube scenario, it should be about the students

so... any idea as to what the liberal studies blog should be about? similar to the youtube scenario, it should be about the students such as ﬁrst-year abroad or global liberal studies adventures

so... any idea as to what the liberal studies blog should be about? similar to the youtube scenario, it should be about the students such as ﬁrst-year abroad or global liberal studies adventures in short: for the students by the students

facebook

we saved the behemothof social media for last

we saved the behemothof social media for last facebook has over 500 million users

we saved the behemothof social media for last facebook has over 500 million users used by people of all ages; with those over 40 being the fastest growing demographic

we saved the behemothof social media for last facebook has over 500 million users used by people of all ages; with those over 40 being the fastest growing demographic pretty much seen as a must-have for businesses, when talking about exposure

proﬁles for organizations andbusinesses are known as pages

proﬁles for organizations andbusinesses are known as pagesit’s another point of interaction with students

proﬁles for organizations andbusinesses are known as pagesit’s another point of interaction with students recalling that not everyone has a twitter

proﬁles for organizations andbusinesses are known as pagesit’s another point of interaction with students recalling that not everyone has a twitter but in truth

proﬁles for organizations andbusinesses are known as pagesit’s another point of interaction with students recalling that not everyone has a twitter but in truth it’s more of a collective pool of information

wait what?

wait what?the facebook page should be used to collect the information of the other outlets

wait what?the facebook page should be used to collect the information of the other outlets in other words

wait what?the facebook page should be used to collect the information of the other outlets in other words it should catch the rss feed and twitter updates

wait what?the facebook page should be used to collect the information of the other outlets in other words it should catch the rss feed and twitter updates applications like rss grafﬁti and selective tweets can help with that

with that said

with that saidthe page is still a means of communication with students

with that saidthe page is still a means of communication with students you can answer any questions they pose

with that saidthe page is still a means of communication with students you can answer any questions they pose or even hold contests

with that saidthe page is still a means of communication with students you can answer any questions they pose or even hold contestsnow that we’ve established the value of a page, let’s work on it

keep it simple

keep it simplemake one for the liberal studies department

keep it simplemake one for the liberal studies departmentindividual programs (liberal studies and global liberal studies) don’t need their own pages

keep it simplemake one for the liberal studies departmentindividual programs (liberal studies and global liberal studies) don’t need their own pages because that would get too confusing

keep it simplemake one for the liberal studies departmentindividual programs (liberal studies and global liberal studies) don’t need their own pages because that would get too confusing you can target information just by adding simple words, such as “hey GLS’ers”

so as you can see

so as you can see a facebook page for the dept is the perfectglue to hold all these media outlets together

to recap:

to recap:twitter

to recap:twitterlinkedin

to recap:twitterlinkedin x

to recap:twitterlinkedin xslideshare

to recap:twitterlinkedin xslideshareyoutube

to recap:twitter qr codeslinkedin xslideshareyoutube

to recap:twitter qr codeslinkedin x foursquareslideshareyoutube

to recap:twitter qr codeslinkedin x foursquare xslideshareyoutube

to recap:twitter qr codeslinkedin x foursquare xslideshare blogyoutube

to recap:twitter qr codeslinkedin x foursquare xslideshare blogyoutube facebook

and on a ﬁnal note

remember to properly brand yourself

that means:

that means:be consistent with the username and layouts

that means:be consistent with the username and layoutsyou don’t want to have a different look/alias on each of these platforms

that means:be consistent with the username and layoutsyou don’t want to have a different look/alias on each of these platforms because that would just be unnecessary confusion

image credits for non-stock photoshttp://www.ﬂickr.com/photos/kopp0041 http://blog.thoughtpick.com http://tweetdeck.com http://tipsforblog.com http://lewaron.com http://good-times.webshots.com

image credits for non-stock photoshttp://good-times.webshots.com http://trendplanner.com http://qreateandtrack.com

THANKS!web: www.barbaraleung.comemail: me@barbaraleung.comtwitter: @barb_leung

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NYU Liberal Studies: Social Media Strategy

by Barbara Leung on Mar 21, 2011

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NYU Liberal Studies: Social Media Strategy — Presentation Transcript