NYU Global, You Need Me

NYU GLOBAL, YOU NEED ME. @barb_leung

LLOW ING R TH E FO CON SIDE AL: YU G LOB ABO UT N • #1 sender of US students abroad (IIE Open Doors Survey 2006, 2007, 2008) • 10 NYU abroad sites • Partnerships in over 18 countries • Freshman programs abroad in Paris, Florence, London, and Shanghai

WEV ER... REAT ! HO O K, G ES: ARE ISSU TH ERE • Lack of web presence • Current social presence is limited • What about perspectives of current students abroad? • Student guides are Plain Jane looking

SO WHAT’S THE SOLUTION?

hire me.

My business card ara barba ng says that I can ra () ' # leung '% deliver. arb !"#$%& leu social m THAT’S TRUE. It also implies that b edia e ! grap xpert, blogge hic desi r gner canad usa + a +1 1 (xxx (xxx) xxx x xxx I have results to show you. www ) xxx b xxxx www arbaraleun p g.c twitt hreshly-squ om er e emai @barb_le ezed.net l me@ barba g un raleun g.com THAT’S ALSO TRUE.

PHO TOS HOP, AD OBE AND TRAT OR, I LLUS SOM E OF SIGN ARE INDE ENDS BEST FRI MY

body { RE G OOD font-family: helvetica, arial, sans-se LA ND C SS A font-size: 62.5%; HTM font-weight:100; INE TOO background-image: url(images/bg. OF M background-repeat: repeat; B UDS background-position: top left; color: #444; } hr { display: none; } img { vertical-align: baseline; border: 0; } p{ margin: 0 0 1.4em 0; font-size: 1.4em; line-height: 1.65; text-align:justify; }

RGE T MY I CAN ’T FO AND IA C REW SOCIAL MED

GING JUST S EO + BLOG -IN-H AND G OH AND Geek Talk: Check out these analytics over study abroad acceptance periods

GING JUST S EO + BLOG -IN-H AND AND Non-Geek Talk: G OH I’m the go-to source for dealing with the French consulate and CampusFrance in both New York and Toronto

RI TE A LOT. IW I keep two blogs: one fashion-related, and one for everything else, including travel and living abroad.

KIDD ING. SN’T I’ve written for many I WA OT. blogs, discussing EAL numerous topics IW RIT including: fashion, career develo pment , social media, and travel.

WHAT WILL I DO FOR YOU?

1 ramp up the social platform

THIS AND O U’LL NEED HAT Y ONE OF T TH IS, B UT N • Before switching off NYU Global’s Twitter, it had 800+ followers - let’s use it to chat with Millennials • The YouTube channel has 30 000+ views - let’s make more videos and show why we’re #1 • Freshman year abroad kids have many questions - let’s answer them on social and visual networks

Let’s have conversations Let’s make all your social networks more visible, instead of just AND Facebook

2 show what study abroad is like

AR FROM LET’ S HE TUDE NT S T HE S • Currently, there are no student perspectives on the NYU Global website • But more students are keeping blogs of their time abroad - let’s spotlight them and their adventures • After all, peers look to one another for guidance when it comes to making decisions

AND Let’s not just talk about the beneﬁts of studying abroad, And let’s make it but rather, let’s illustrate who easily accessible and is beneﬁting and how. visible

3 re-design those bland guides

IN 200 0... ERE COOL TH EY W 2011 WE’R E IN BUT • They’re not particularly Google indexing friendly - let’s turn them into SlideShare presentations instead • Some are outdated - e.g. NYU in Paris no longer partners with American Univeristy in Paris • Layouts need work - let’s revamp them completely

Looks kind of dense, doesn’t it? I’m sure the information is great, but if we want to save some paper, let’s be brief. And let’s make it more for web as opposed to a cross between a heavy computer ﬁle and thick print-out.

i’m convincing, aren’t i?

lucky for you, i’m easy to ﬁnd

web: www.barbaraleung.com email: me@barbaraleung.com twitter: @barb_leung

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NYU Global, You Need Me

by Barbara Leung on Jan 09, 2011

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