Case Study Proposal: The Rise of the Fashion Blogger
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Case Study Proposal: The Rise of the Fashion Blogger

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http://www.phreshly-squeezed.net/2011/05/rise-fashion-blogger-actual-democratization-fashion-industry/ ...

http://www.phreshly-squeezed.net/2011/05/rise-fashion-blogger-actual-democratization-fashion-industry/

Proposal for my case study on the rise of the fashion blogger in the industry and the meaning of their status and with whom they best identify.

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Case Study Proposal: The Rise of the Fashion Blogger Case Study Proposal: The Rise of the Fashion Blogger Presentation Transcript

  • @barb_leung THE RISE OF THE BLOGGER in the fashion industry
  • sorry folks! this is currently a work-in-progress
  • let’s start simple:
  • let’s start simple: what’s a blogger?
  • let’s start simple: what’s a blogger? ?
  • let’s start simple: what’s a blogger? nope, that’s a celeb
  • let’s start simple: what’s a blogger? nope, that’s a celeb ?
  • let’s start simple: what’s a blogger? nope, that’s a celeb just photographers
  • let’s start simple: what’s a blogger? nope, that’s a celeb ? just photographers
  • let’s start simple: what’s a blogger? nope, that’s a celeb bored PR girl just photographers
  • let’s start simple: what’s a blogger? nope, that’s a ? celeb bored PR girl just photographers
  • let’s start simple: what’s a blogger? nope, that’s a probably, celeb a blogger bored PR girl just photographers
  • just poking fun
  • just poking fun wikipedia is useful at times like this
  • just poking fun wikipedia is useful at times like this“ Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. ”
  • just poking fun wikipedia is useful at times like this“ Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. ergo, a blogger writes in a blog ”
  • the pictorial allusionbloggers have been sprouting up like weeds
  • no really, it’s true
  • no really, it’s true according to Mashable, 48.55% of media outlets now have blogs
  • no really, it’s true according to Mashable, 48.55% of media outlets now have blogs wordpress.com oversees over 2 billion page views per month
  • no really, it’s true according to Mashable, 48.55% of media outlets now have blogs wordpress.com oversees over 2 billion page views per month there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day
  • no really, it’s true according to Mashable, 48.55% of media outlets now have blogs wordpress.com oversees over 2 billion page views per month there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day now, on to fashion blog talk
  • the real big splash came about in 2006 at NYFW for SS07
  • the head honchosaka IMG gave out 40 press passes to bloggers, whichin itself was a big increase from the year before
  • ve years later
  • ve years laterwe have bloggers sitting up front
  • ve years laterwe have bloggers sitting up fronte.g. garance doré, bryan boy, susie lau
  • great, so what does it mean?
  • great, so what does it mean? vicarious consumption via more “relatable” personalities
  • great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry
  • great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry disruption of the informational hierarchy (on fashion)
  • great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry disruption of the informational hierarchy (on fashion) unification and separation
  • great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry disruption of the informational hierarchy (on fashion) unification and separation the realizing of another subculture
  • with that said
  • i intend to play detectivewith the following ideas:
  • i intend to play detectivewith the following ideas: what role and power do fashion bloggers play in the industry?
  • i intend to play detectivewith the following ideas: what role and power do fashion bloggers play in the industry? can they be considered agents of democratization (completely “for the people?”)
  • i intend to play detectivewith the following ideas: what role and power do fashion bloggers play in the industry? can they be considered agents of democratization (completely “for the people?”) their identity as a subculture
  • THANKSweb: www.barbaraleung.comemail: me@barbaraleung.comtwitter: @barb_leung