Case Study Proposal: The Rise of the Fashion Blogger

@barb_leung THE RISE OF THE BLOGGER in the fashion industry

sorry folks! this is currently a work-in-progress

let’s start simple:

let’s start simple: what’s a blogger?

let’s start simple: what’s a blogger? ?

let’s start simple: what’s a blogger? nope, that’s a celeb

let’s start simple: what’s a blogger? nope, that’s a celeb ?

let’s start simple: what’s a blogger? nope, that’s a celeb just photographers

let’s start simple: what’s a blogger? nope, that’s a celeb ? just photographers

let’s start simple: what’s a blogger? nope, that’s a celeb bored PR girl just photographers

let’s start simple: what’s a blogger? nope, that’s a ? celeb bored PR girl just photographers

let’s start simple: what’s a blogger? nope, that’s a probably, celeb a blogger bored PR girl just photographers

just poking fun

just poking fun wikipedia is useful at times like this

just poking fun wikipedia is useful at times like this“ Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. ”

just poking fun wikipedia is useful at times like this“ Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. ergo, a blogger writes in a blog ”

the pictorial allusionbloggers have been sprouting up like weeds

no really, it’s true

no really, it’s true according to Mashable, 48.55% of media outlets now have blogs

no really, it’s true according to Mashable, 48.55% of media outlets now have blogs wordpress.com oversees over 2 billion page views per month

no really, it’s true according to Mashable, 48.55% of media outlets now have blogs wordpress.com oversees over 2 billion page views per month there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day

no really, it’s true according to Mashable, 48.55% of media outlets now have blogs wordpress.com oversees over 2 billion page views per month there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day now, on to fashion blog talk

the real big splash came about in 2006 at NYFW for SS07

the head honchosaka IMG gave out 40 press passes to bloggers, whichin itself was a big increase from the year before

ve years later

ve years laterwe have bloggers sitting up front

ve years laterwe have bloggers sitting up fronte.g. garance doré, bryan boy, susie lau

great, so what does it mean?

great, so what does it mean? vicarious consumption via more “relatable” personalities

great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry

great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry disruption of the informational hierarchy (on fashion)

great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry disruption of the informational hierarchy (on fashion) uniﬁcation and separation

great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry disruption of the informational hierarchy (on fashion) uniﬁcation and separation the realizing of another subculture

with that said

i intend to play detectivewith the following ideas:

i intend to play detectivewith the following ideas: what role and power do fashion bloggers play in the industry?

i intend to play detectivewith the following ideas: what role and power do fashion bloggers play in the industry? can they be considered agents of democratization (completely “for the people?”)

i intend to play detectivewith the following ideas: what role and power do fashion bloggers play in the industry? can they be considered agents of democratization (completely “for the people?”) their identity as a subculture

THANKSweb: www.barbaraleung.comemail: me@barbaraleung.comtwitter: @barb_leung

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Case Study Proposal: The Rise of the Fashion Blogger

by Barbara Leung on Apr 04, 2011

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