AiM Marketing Presentation
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AiM Marketing Presentation Presentation Transcript

  • 1. a rtificially i ntelligent M arketing ™ 1:1 Interactive Relationship Marketing the difference between yesterday and tomorrow © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  • 2. Overview
    • aiM™ is the ”fast-forward” evolution of 1:1, Interactive Relationship Marketing.
    • The aiM ™ software platform can be leveraged in order to create a new level of efficiency and effectiveness in the “sales lead” incubation process.
    • While most providers of automated marketing programs use a series of unmanaged, serialized emails to emulate activity; elementz leverages the aiM ™ "Killer App" to automatically create a dialogue that stimulates demand, confirms interest, and automatically incubates the sales funnel for the initial 80% to 90% of the prospect nurturing process.
    • Using cross-media variable data outputs, aiM™ dialogues increase response rates, accelerate sales opportunities, and provide interview-like conversations that move a prospect through your sales pipeline.
    © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  • 3. “ Getting the Deal Done” Dilemma
      • Cutting Through the “Noise”
      • Didn’t the Internet Change Everything?
      • Anonymous Shopping
        • [Prospect Privacy]
      • “ But I Have A Web-Site” Syndrome
      • Warm Leads Get Cold
      • Step 1 - Appeal
      • Step 2 - Discover
      • Step 3 - Develop
      • Step 4 - Endorse
    • Problem
    • Solution
    aiM, a prospect management system, creates relationship TraKK’s for you based upon your personal selling needs and how you move a prospect from point A to point Z, getting the deal done. © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  • 4. Problem: Cutting Through the “Noise”
    • The average 1970’s city dweller was exposed to between 1,500 to 2,000 ad messages a day; today it's up to 3,000 to 5,000 --Yankelovich, October 2006
    • We might recall 40 of them…
    • 4 of them we will remember!
    63.8% of retailers conduct up to three e-mail campaigns per month --WebSurveyor Corp, October 2006 © 2005-2007 USA-ONE Interactive, Inc. & elementz™ How does your company cut through the noise to engage your prospects more effectively?
  • 5. Problem: Didn’t the Internet Change Everything? It did, It changed the way buyers buy, and the way sellers sell 47% of small business owners use the internet to market or advertise their business - from American Express, May 2006 Domain Tools ® daily domain statistics page states that there are 96,527,827 active URL’s and 268,305,976 inactive URL’s - aug ‘07 Didn’t the Internet Change Everything? © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  • 6. Problem: Anonymous Shopping [Prospect Privacy] “ 1 out of every 3 direct mail recipients prefers to respond online” – 2005 DMA Study Are you there for them in the right way? During the product discovery stage, shoppers want to gather information anonymously © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  • 7. Problem: “But I Have A Web-Site” It was never intentionally built to be a sales response channel Your current web site was not designed correctly prospects get lost and forget why they even came there © 2005-2007 USA-ONE Interactive, Inc. & elementz™ Distribution : How will you reach the people you want to work with? Conversion : How will you get people to carry out the “transaction” you need? Transaction: What kind of transaction do you need? does your marketing presence support . . .
  • 8. Problem: Warm Leads Get Cold
    • Your sales department gets 25 lead requests for product literature or a sample of your product.
    • Your marketing department sends it within a day or so of getting the request.
    • A week or two goes by and the prospect hasn't placed an order.
    • Your sales rep has talked to 9 people, left countless messages and is now only working 2 as qualified leads.
    What do you do next? - Wash, rinse and repeat next week ? If you are like many small businesses the answer is "nothing" and that is a big mistake. © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  • 9.
    • 1:1, salesperson-like decision trees
    • Action and response based rules, triggers and workflow
    • Variable-data, multimedia output; including print, email, web, sms and dynamic flash
    • Dynamic content, "drip-fed" multi-channel campaigning
    Executive Summary Defining aiM™ Incubation Automation
    • Actionable, “discovery-based” interviews and qualifying
    • Real-time prospect activity alerts
    • Completely trackable activities, including direct mail, websites, documents, landing pages and even “non-visit” based reporting
    • Customizable lead routing and delivery
    Appeal Discover Develop Endorse © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  • 10. Solution: Step 1: Appeal
    • pURL's = Trackable Responses
    • Add personalized URL’s or web addresses to each outbound communication
    • Using either your lead generation response data or your campaign's mail file, aiM™ creates unique pURL’s and hosts a personalized web address for EACH recipient
    • Personalized web addresses or pURL’s provide a high-response, “closed-system feedback loop”
    Print A pURL used in this step helps to establish a dialogue, without a solid process in place, an astonishing 80% of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales. © 2005-2007 USA-ONE Interactive, Inc. & elementz™ www.Widget.MyProduct.com/Bill-Smith Every touch is recorded
  • 11.
    • Generate personalized data for each sales & marketing recipient
    • [first] [last]
      • www. Widget.MyProduct.com/ [ first ] - [ last ]
    Continued: Step 1: Appeal Every “response hit” represents data that can be consumed and reused by aiM ™ Lesson 1 If selling was easy, we’d call it order taking aiM™ dialogues increase response rates, accelerate sales opportunities, and provide interview-like conversations that move a prospect through your sales pipeline. © 2005-2007 USA-ONE Interactive, Inc. & elementz™ Campaign Web Address Recipient’s Names FLASH
  • 12.
    • Personalized 1:1 Marketing Create
    • Unique Communication Dialogues
    • Generate highly qualified buyers via salesman-like questions
    • Captures the response and then Interacts with the responses via coordinated rules
    • All visits and online activity are tracked real time and made available through published reports
    • Reports are generated to help
    • “ fine tune” your marketing campaign
    Solution: Step 2: Discover web © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  • 13. Solution: Step 3: Develop Incubate leads using face-2-face-like nurturing techniques Imagine having the time to adjust and customize every communication with every prospect in your sales pipe-line – automatically. aiM™ will augment and support your current prospecting or sales process. 100% of your prospects are touched perfectly, every time. web Print eMail © 2005-2007 USA-ONE Interactive, Inc. & elementz™ Analyze Use Gather
  • 14. Solution: Step 4: Endorse When recipients receive their personalized marketing communications, they obtain “ VIP” like service & “VIP” support Your 1:1 communications SCREAM buy here first ! online & offline dialogues are built specifically to support the communication needed to close the sale eMail Print © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  • 15. The aiM ™ Value Proposition
    • aiM™ Personalized Marketing Campaigns and Incubation TraKK’s Create More Predictable Revenue
      • Top Line Revenue Growth
        • Our solution opens doors ordinarily closed to Direct Mail
        • Engages prospects at the time they are interested in your services, all prospects get VIP treatment
      • Ongoing Campaigns and Campaign Revenue
        • The use of the elementz aiM ™ Personalized Marketing tools lead to high value closing opportunities for you
        • Once prospects make the most of this innovative approach to learning more about you, their newest needs will be handled with new campaigns
      • Facilitate Businesses to Grow
        • Your marketing events become campaigns
        • The aiM ™ solution provides for expanded control and greater share of wallet
    © 2005-2007 USA-ONE Interactive, Inc. & elementz™
    • Upon completion of a TraKK, your prospects will be able to articulate that your company and your salesperson have:
    • Built trust and credibility
    • Used questioning and listening skills to identify needs
    • Positioned “solutions to needs” that appeal to their motivation
  • 16. Thank You - Talk to you soon! Need help now? Call toll-free 877-872-6634 or 303-814-6088 or email us at Sales@goelementz.com Get aiM ™ Fast TraKK 3, 6, 9 1:1 Interactive Relationship Marketing © 2005-2007 USA-ONE Interactive, Inc. & elementz™