a rtificially  i ntelligent  M arketing ™ 1:1  Interactive Relationship Marketing  the difference between yesterday and to...
Overview <ul><li>aiM™ is the ”fast-forward” evolution of 1:1, Interactive Relationship Marketing.  </li></ul><ul><li>The a...
“ Getting the Deal Done” Dilemma <ul><ul><li>Cutting Through the “Noise” </li></ul></ul><ul><ul><li>Didn’t the Internet Ch...
Problem:   Cutting Through the “Noise” <ul><li>The average 1970’s city dweller was exposed to between 1,500 to 2,000 ad me...
Problem:   Didn’t the Internet Change Everything? It did, It changed the way  buyers buy,   and the way  sellers sell 47% ...
Problem:   Anonymous Shopping [Prospect Privacy] “ 1 out of every 3 direct mail recipients prefers to respond online” – 20...
Problem:   “But I Have A Web-Site” It was never intentionally built to be a  sales response   channel   Your current web s...
Problem:   Warm Leads Get Cold <ul><li>Your sales department gets  25  lead requests for product literature or a sample  o...
<ul><li>1:1, salesperson-like decision trees </li></ul><ul><li>Action and response based rules, triggers and workflow </li...
Solution:   Step 1: Appeal <ul><li>pURL's = Trackable Responses </li></ul><ul><li>Add personalized URL’s or web addresses ...
<ul><li>Generate personalized data for each sales & marketing recipient </li></ul><ul><li>[first] [last] </li></ul><ul><ul...
<ul><li>Personalized 1:1 Marketing Create </li></ul><ul><li>Unique Communication Dialogues </li></ul><ul><li>Generate high...
Solution:   Step 3: Develop Incubate leads using face-2-face-like nurturing techniques Imagine having the time to adjust a...
Solution:   Step 4: Endorse When recipients receive their personalized marketing communications, they obtain  “ VIP” like ...
The aiM ™  Value Proposition <ul><li>aiM™ Personalized Marketing Campaigns and Incubation TraKK’s  Create More Predictable...
Thank You -  Talk  to you soon! Need help now?   Call toll-free  877-872-6634  or  303-814-6088   or email us at Sales@goe...
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AiM Marketing Presentation

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AiM Marketing Presentation

  1. 1. a rtificially i ntelligent M arketing ™ 1:1 Interactive Relationship Marketing the difference between yesterday and tomorrow © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  2. 2. Overview <ul><li>aiM™ is the ”fast-forward” evolution of 1:1, Interactive Relationship Marketing. </li></ul><ul><li>The aiM ™ software platform can be leveraged in order to create a new level of efficiency and effectiveness in the “sales lead” incubation process. </li></ul><ul><li>While most providers of automated marketing programs use a series of unmanaged, serialized emails to emulate activity; elementz leverages the aiM ™ &quot;Killer App&quot; to automatically create a dialogue that stimulates demand, confirms interest, and automatically incubates the sales funnel for the initial 80% to 90% of the prospect nurturing process. </li></ul><ul><li>Using cross-media variable data outputs, aiM™ dialogues increase response rates, accelerate sales opportunities, and provide interview-like conversations that move a prospect through your sales pipeline. </li></ul>© 2005-2007 USA-ONE Interactive, Inc. & elementz™
  3. 3. “ Getting the Deal Done” Dilemma <ul><ul><li>Cutting Through the “Noise” </li></ul></ul><ul><ul><li>Didn’t the Internet Change Everything? </li></ul></ul><ul><ul><li>Anonymous Shopping </li></ul></ul><ul><ul><ul><li>[Prospect Privacy] </li></ul></ul></ul><ul><ul><li>“ But I Have A Web-Site” Syndrome </li></ul></ul><ul><ul><li>Warm Leads Get Cold </li></ul></ul><ul><ul><li>Step 1 - Appeal </li></ul></ul><ul><ul><li>Step 2 - Discover </li></ul></ul><ul><ul><li>Step 3 - Develop </li></ul></ul><ul><ul><li>Step 4 - Endorse </li></ul></ul><ul><li>Problem </li></ul><ul><li>Solution </li></ul>aiM, a prospect management system, creates relationship TraKK’s for you based upon your personal selling needs and how you move a prospect from point A to point Z, getting the deal done. © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  4. 4. Problem: Cutting Through the “Noise” <ul><li>The average 1970’s city dweller was exposed to between 1,500 to 2,000 ad messages a day; today it's up to 3,000 to 5,000 --Yankelovich, October 2006 </li></ul><ul><li>We might recall 40 of them… </li></ul><ul><li>4 of them we will remember! </li></ul>63.8% of retailers conduct up to three e-mail campaigns per month --WebSurveyor Corp, October 2006 © 2005-2007 USA-ONE Interactive, Inc. & elementz™ How does your company cut through the noise to engage your prospects more effectively?
  5. 5. Problem: Didn’t the Internet Change Everything? It did, It changed the way buyers buy, and the way sellers sell 47% of small business owners use the internet to market or advertise their business - from American Express, May 2006 Domain Tools ® daily domain statistics page states that there are 96,527,827 active URL’s and 268,305,976 inactive URL’s - aug ‘07 Didn’t the Internet Change Everything? © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  6. 6. Problem: Anonymous Shopping [Prospect Privacy] “ 1 out of every 3 direct mail recipients prefers to respond online” – 2005 DMA Study Are you there for them in the right way? During the product discovery stage, shoppers want to gather information anonymously © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  7. 7. Problem: “But I Have A Web-Site” It was never intentionally built to be a sales response channel Your current web site was not designed correctly prospects get lost and forget why they even came there © 2005-2007 USA-ONE Interactive, Inc. & elementz™ Distribution : How will you reach the people you want to work with? Conversion : How will you get people to carry out the “transaction” you need? Transaction: What kind of transaction do you need? does your marketing presence support . . .
  8. 8. Problem: Warm Leads Get Cold <ul><li>Your sales department gets 25 lead requests for product literature or a sample of your product. </li></ul><ul><li>Your marketing department sends it within a day or so of getting the request. </li></ul><ul><li>A week or two goes by and the prospect hasn't placed an order. </li></ul><ul><li>Your sales rep has talked to 9 people, left countless messages and is now only working 2 as qualified leads. </li></ul>What do you do next? - Wash, rinse and repeat next week ? If you are like many small businesses the answer is &quot;nothing&quot; and that is a big mistake. © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  9. 9. <ul><li>1:1, salesperson-like decision trees </li></ul><ul><li>Action and response based rules, triggers and workflow </li></ul><ul><li>Variable-data, multimedia output; including print, email, web, sms and dynamic flash </li></ul><ul><li>Dynamic content, &quot;drip-fed&quot; multi-channel campaigning </li></ul>Executive Summary Defining aiM™ Incubation Automation <ul><li>Actionable, “discovery-based” interviews and qualifying </li></ul><ul><li>Real-time prospect activity alerts </li></ul><ul><li>Completely trackable activities, including direct mail, websites, documents, landing pages and even “non-visit” based reporting </li></ul><ul><li>Customizable lead routing and delivery </li></ul>Appeal Discover Develop Endorse © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  10. 10. Solution: Step 1: Appeal <ul><li>pURL's = Trackable Responses </li></ul><ul><li>Add personalized URL’s or web addresses to each outbound communication </li></ul><ul><li>Using either your lead generation response data or your campaign's mail file, aiM™ creates unique pURL’s and hosts a personalized web address for EACH recipient </li></ul><ul><li>Personalized web addresses or pURL’s provide a high-response, “closed-system feedback loop” </li></ul>Print A pURL used in this step helps to establish a dialogue, without a solid process in place, an astonishing 80% of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales. © 2005-2007 USA-ONE Interactive, Inc. & elementz™ www.Widget.MyProduct.com/Bill-Smith Every touch is recorded
  11. 11. <ul><li>Generate personalized data for each sales & marketing recipient </li></ul><ul><li>[first] [last] </li></ul><ul><ul><li>www. Widget.MyProduct.com/ [ first ] - [ last ] </li></ul></ul>Continued: Step 1: Appeal Every “response hit” represents data that can be consumed and reused by aiM ™ Lesson 1 If selling was easy, we’d call it order taking aiM™ dialogues increase response rates, accelerate sales opportunities, and provide interview-like conversations that move a prospect through your sales pipeline. © 2005-2007 USA-ONE Interactive, Inc. & elementz™ Campaign Web Address Recipient’s Names FLASH
  12. 12. <ul><li>Personalized 1:1 Marketing Create </li></ul><ul><li>Unique Communication Dialogues </li></ul><ul><li>Generate highly qualified buyers via salesman-like questions </li></ul><ul><li>Captures the response and then Interacts with the responses via coordinated rules </li></ul><ul><li>All visits and online activity are tracked real time and made available through published reports </li></ul><ul><li>Reports are generated to help </li></ul><ul><li>“ fine tune” your marketing campaign </li></ul>Solution: Step 2: Discover web © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  13. 13. Solution: Step 3: Develop Incubate leads using face-2-face-like nurturing techniques Imagine having the time to adjust and customize every communication with every prospect in your sales pipe-line – automatically. aiM™ will augment and support your current prospecting or sales process. 100% of your prospects are touched perfectly, every time. web Print eMail © 2005-2007 USA-ONE Interactive, Inc. & elementz™ Analyze Use Gather
  14. 14. Solution: Step 4: Endorse When recipients receive their personalized marketing communications, they obtain “ VIP” like service & “VIP” support Your 1:1 communications SCREAM buy here first ! online & offline dialogues are built specifically to support the communication needed to close the sale eMail Print © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  15. 15. The aiM ™ Value Proposition <ul><li>aiM™ Personalized Marketing Campaigns and Incubation TraKK’s Create More Predictable Revenue </li></ul><ul><ul><li>Top Line Revenue Growth </li></ul></ul><ul><ul><ul><li>Our solution opens doors ordinarily closed to Direct Mail </li></ul></ul></ul><ul><ul><ul><li>Engages prospects at the time they are interested in your services, all prospects get VIP treatment </li></ul></ul></ul><ul><ul><li>Ongoing Campaigns and Campaign Revenue </li></ul></ul><ul><ul><ul><li>The use of the elementz aiM ™ Personalized Marketing tools lead to high value closing opportunities for you </li></ul></ul></ul><ul><ul><ul><li>Once prospects make the most of this innovative approach to learning more about you, their newest needs will be handled with new campaigns </li></ul></ul></ul><ul><ul><li>Facilitate Businesses to Grow </li></ul></ul><ul><ul><ul><li>Your marketing events become campaigns </li></ul></ul></ul><ul><ul><ul><li>The aiM ™ solution provides for expanded control and greater share of wallet </li></ul></ul></ul>© 2005-2007 USA-ONE Interactive, Inc. & elementz™ <ul><li>Upon completion of a TraKK, your prospects will be able to articulate that your company and your salesperson have: </li></ul><ul><li>Built trust and credibility </li></ul><ul><li>Used questioning and listening skills to identify needs </li></ul><ul><li>Positioned “solutions to needs” that appeal to their motivation </li></ul>
  16. 16. Thank You - Talk to you soon! Need help now? Call toll-free 877-872-6634 or 303-814-6088 or email us at Sales@goelementz.com Get aiM ™ Fast TraKK 3, 6, 9 1:1 Interactive Relationship Marketing © 2005-2007 USA-ONE Interactive, Inc. & elementz™
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