Personal Brand Plan2


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Personal Brand Plan2

  1. 1. Wily Wylie That’s right, I think I’m pretty clever!
  2. 2. Who is this guy? <ul><li>I am the person who immediately put you at ease when we first met </li></ul><ul><li>I am the individual you want on your team for projects—the one who edits the report and is the strongest presenter </li></ul><ul><li>I am also the one who grabs the reins and keeps everyone positive when things go south </li></ul><ul><li>I am the guy you want to have a beer with when the work is done </li></ul><ul><li>I am…BEN WYLIE </li></ul>
  3. 3.
  4. 4. Overall objectives <ul><li>Translate more of my personality online </li></ul><ul><li>Develop a greater online presence </li></ul><ul><li>Cultivate a comical and accessible beer blog </li></ul><ul><ul><li>I don’t need to be the Gary Vaynerchuk of beer but I would like to be recognizable </li></ul></ul><ul><li>Cultivate a thought provoking PR blog </li></ul>
  5. 5. Strategic objectives <ul><li>Engage more people in PR and beer communities to promote a greater online presence </li></ul><ul><li>Take advantage of strong general interest in beer and lack of beer bloggers to make a reputation for myself as the funniest beer blogger </li></ul><ul><li>Continue to produce an interesting PR blog by finding topics that fascinate me and appeal to others </li></ul><ul><ul><li>Investigate these issues with a fresh critical angle </li></ul></ul><ul><li>Extend my online reach through the use of more social media applications </li></ul><ul><li>Become known for my tongue in cheek humour via greater online exposure </li></ul>
  6. 6. Personal SWOT <ul><li>Strengths </li></ul><ul><ul><li>Extremely friendly </li></ul></ul><ul><ul><li>Entertaining and convincing presenter </li></ul></ul><ul><ul><li>Highly skilled writer with Marketing and English undergraduate degree and online writing experience blogging for HarperCollins Canada </li></ul></ul><ul><ul><li>Strong leader and excellent crisis manager </li></ul></ul><ul><ul><li>Goal oriented and creative problem solver with experience doing casework </li></ul></ul><ul><ul><li>Enthusiastic researcher </li></ul></ul><ul><ul><li>Collaborative teammate </li></ul></ul>
  7. 7. Personal SWOT continued… <ul><li>Weaknesses </li></ul><ul><ul><li>The desire to do things properly may slow me down </li></ul></ul><ul><ul><li>Understanding the significance of tasks is important for me but is not compatible with task oriented situations </li></ul></ul><ul><ul><li>My desire to take a leadership role may be an impediment when working with other strong leaders although I am a peace maker </li></ul></ul>
  8. 8. Personal SWOT continued… <ul><li>Opportunities </li></ul><ul><ul><li>Lack of reputable beer bloggers (beer experts are seldom the blogging type) </li></ul></ul><ul><ul><li>Available niche for comical beer bloggers </li></ul></ul><ul><ul><li>Growing popularity of beer and beer culture </li></ul></ul><ul><ul><li>Beer culture is becoming more highly regarded and the learning process is of interest </li></ul></ul><ul><ul><li>Increasing emphasis on public relations in the business world </li></ul></ul><ul><ul><li>Growing pool of potential mentors with more PR programs and more Humber PR grads </li></ul></ul><ul><ul><li>Greater need for tech savvy communicators with experience in social media and online writing </li></ul></ul>
  9. 9. Personal SWOT continued… <ul><li>Threats </li></ul><ul><ul><li>Increasing popularity of beer and PR as subject matter means more competition from other bloggers </li></ul></ul><ul><ul><li>Social media advances at an incredibly fast rate and staying up to date requires time and effort </li></ul></ul>
  10. 10. Key messages <ul><li>I have a refreshing and humorous approach to beer and deliver you facts you hadn’t considered </li></ul><ul><li>I am a perceptive public relations practitioner who digs deep into issues and makes relevant connections you didn’t contemplate </li></ul>
  11. 11. Tactics <ul><li>LinkedIn </li></ul><ul><ul><li>Create a LinkedIn profile </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Discover interesting PR topics by following more people on twitter </li></ul></ul><ul><ul><li>Tweet at least once every two days in a relevant stream </li></ul></ul><ul><li>Blog </li></ul><ul><ul><li>Become a regular commenter on at least two beer blogs and two PR blogs </li></ul></ul><ul><ul><li>Complete at least one blog posts per week </li></ul></ul><ul><ul><li>Link my social networking applications to my blogs (facebook etc.) and get at least five followers for each blog </li></ul></ul><ul><ul><li>Get enough readers to start conversations in the comment sections of my blogs </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Link facebook friends to my blogs </li></ul></ul>
  12. 12. Timeline <ul><li>March 8 </li></ul><ul><ul><li>Develop a LinkedIn profile </li></ul></ul><ul><ul><li>Link my facebook page to my blogs </li></ul></ul><ul><ul><li>Complete a new blog post </li></ul></ul><ul><li>March 15 </li></ul><ul><ul><li>Follow at least 10 interesting people outside of Humber PR </li></ul></ul><ul><ul><li>Discover four new blogs </li></ul></ul><ul><ul><li>Comment on at least two blog posts </li></ul></ul><ul><ul><li>Complete another blog post </li></ul></ul><ul><ul><li>Track blog hits and link clickthroughs </li></ul></ul><ul><li>March 22 </li></ul><ul><ul><li>Follow at least five more people </li></ul></ul><ul><ul><li>Discover two new blogs </li></ul></ul><ul><ul><li>Comment on at least two blog posts </li></ul></ul><ul><ul><li>Complete another blog post </li></ul></ul><ul><li>March 29 </li></ul><ul><ul><li>Have at least five regular followers of each blog </li></ul></ul><ul><ul><li>Develop a conversation in the comments on my blog </li></ul></ul><ul><ul><li>Continue blogging and posting on blogs </li></ul></ul><ul><ul><li>Continue to add to the list of people I follow </li></ul></ul>
  13. 13. Wily Wylie That’s me! Why not join me on twitter @benwylie1 check out my PR and beer blogs