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Personal Brand Plan2
Personal Brand Plan2
Personal Brand Plan2
Personal Brand Plan2
Personal Brand Plan2
Personal Brand Plan2
Personal Brand Plan2
Personal Brand Plan2
Personal Brand Plan2
Personal Brand Plan2
Personal Brand Plan2
Personal Brand Plan2
Personal Brand Plan2
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Personal Brand Plan2

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  • 1. Wily Wylie That’s right, I think I’m pretty clever!
  • 2. Who is this guy? <ul><li>I am the person who immediately put you at ease when we first met </li></ul><ul><li>I am the individual you want on your team for projects—the one who edits the report and is the strongest presenter </li></ul><ul><li>I am also the one who grabs the reins and keeps everyone positive when things go south </li></ul><ul><li>I am the guy you want to have a beer with when the work is done </li></ul><ul><li>I am…BEN WYLIE </li></ul>
  • 3. Wordle.net
  • 4. Overall objectives <ul><li>Translate more of my personality online </li></ul><ul><li>Develop a greater online presence </li></ul><ul><li>Cultivate a comical and accessible beer blog </li></ul><ul><ul><li>I don’t need to be the Gary Vaynerchuk of beer but I would like to be recognizable </li></ul></ul><ul><li>Cultivate a thought provoking PR blog </li></ul>
  • 5. Strategic objectives <ul><li>Engage more people in PR and beer communities to promote a greater online presence </li></ul><ul><li>Take advantage of strong general interest in beer and lack of beer bloggers to make a reputation for myself as the funniest beer blogger </li></ul><ul><li>Continue to produce an interesting PR blog by finding topics that fascinate me and appeal to others </li></ul><ul><ul><li>Investigate these issues with a fresh critical angle </li></ul></ul><ul><li>Extend my online reach through the use of more social media applications </li></ul><ul><li>Become known for my tongue in cheek humour via greater online exposure </li></ul>
  • 6. Personal SWOT <ul><li>Strengths </li></ul><ul><ul><li>Extremely friendly </li></ul></ul><ul><ul><li>Entertaining and convincing presenter </li></ul></ul><ul><ul><li>Highly skilled writer with Marketing and English undergraduate degree and online writing experience blogging for HarperCollins Canada </li></ul></ul><ul><ul><li>Strong leader and excellent crisis manager </li></ul></ul><ul><ul><li>Goal oriented and creative problem solver with experience doing casework </li></ul></ul><ul><ul><li>Enthusiastic researcher </li></ul></ul><ul><ul><li>Collaborative teammate </li></ul></ul>
  • 7. Personal SWOT continued… <ul><li>Weaknesses </li></ul><ul><ul><li>The desire to do things properly may slow me down </li></ul></ul><ul><ul><li>Understanding the significance of tasks is important for me but is not compatible with task oriented situations </li></ul></ul><ul><ul><li>My desire to take a leadership role may be an impediment when working with other strong leaders although I am a peace maker </li></ul></ul>
  • 8. Personal SWOT continued… <ul><li>Opportunities </li></ul><ul><ul><li>Lack of reputable beer bloggers (beer experts are seldom the blogging type) </li></ul></ul><ul><ul><li>Available niche for comical beer bloggers </li></ul></ul><ul><ul><li>Growing popularity of beer and beer culture </li></ul></ul><ul><ul><li>Beer culture is becoming more highly regarded and the learning process is of interest </li></ul></ul><ul><ul><li>Increasing emphasis on public relations in the business world </li></ul></ul><ul><ul><li>Growing pool of potential mentors with more PR programs and more Humber PR grads </li></ul></ul><ul><ul><li>Greater need for tech savvy communicators with experience in social media and online writing </li></ul></ul>
  • 9. Personal SWOT continued… <ul><li>Threats </li></ul><ul><ul><li>Increasing popularity of beer and PR as subject matter means more competition from other bloggers </li></ul></ul><ul><ul><li>Social media advances at an incredibly fast rate and staying up to date requires time and effort </li></ul></ul>
  • 10. Key messages <ul><li>I have a refreshing and humorous approach to beer and deliver you facts you hadn’t considered </li></ul><ul><li>I am a perceptive public relations practitioner who digs deep into issues and makes relevant connections you didn’t contemplate </li></ul>
  • 11. Tactics <ul><li>LinkedIn </li></ul><ul><ul><li>Create a LinkedIn profile </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Discover interesting PR topics by following more people on twitter </li></ul></ul><ul><ul><li>Tweet at least once every two days in a relevant stream </li></ul></ul><ul><li>Blog </li></ul><ul><ul><li>Become a regular commenter on at least two beer blogs and two PR blogs </li></ul></ul><ul><ul><li>Complete at least one blog posts per week </li></ul></ul><ul><ul><li>Link my social networking applications to my blogs (facebook etc.) and get at least five followers for each blog </li></ul></ul><ul><ul><li>Get enough readers to start conversations in the comment sections of my blogs </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Link facebook friends to my blogs </li></ul></ul>
  • 12. Timeline <ul><li>March 8 </li></ul><ul><ul><li>Develop a LinkedIn profile </li></ul></ul><ul><ul><li>Link my facebook page to my blogs </li></ul></ul><ul><ul><li>Complete a new blog post </li></ul></ul><ul><li>March 15 </li></ul><ul><ul><li>Follow at least 10 interesting people outside of Humber PR </li></ul></ul><ul><ul><li>Discover four new blogs </li></ul></ul><ul><ul><li>Comment on at least two blog posts </li></ul></ul><ul><ul><li>Complete another blog post </li></ul></ul><ul><ul><li>Track blog hits and link clickthroughs </li></ul></ul><ul><li>March 22 </li></ul><ul><ul><li>Follow at least five more people </li></ul></ul><ul><ul><li>Discover two new blogs </li></ul></ul><ul><ul><li>Comment on at least two blog posts </li></ul></ul><ul><ul><li>Complete another blog post </li></ul></ul><ul><li>March 29 </li></ul><ul><ul><li>Have at least five regular followers of each blog </li></ul></ul><ul><ul><li>Develop a conversation in the comments on my blog </li></ul></ul><ul><ul><li>Continue blogging and posting on blogs </li></ul></ul><ul><ul><li>Continue to add to the list of people I follow </li></ul></ul>
  • 13. Wily Wylie That’s me! Why not join me on twitter @benwylie1 check out my PR and beer blogs

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