CT SEO Local SEO Presentation

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  • 1. LOGO 10 Loc al SEO Ti ps f or Your Loc al Bus i nessPresented by: Brian Wilson860-729-6329info@bwwsolutions.comhttp://bwwsolutions.com
  • 2. Tip #1 Claim Your Business on Local Directories and Review Sites  Claim Your Business on Local Directories and Review Sites  Google+ Local  Yahoo  Bing  Yelp  Merchant Circle  And others
  • 3. Tip #2 Ask Your Customers for Reviews  Most consumers today go online to find local products and/or services  The more reviews your business has, the more credible you are in the eyes of local consumers
  • 4. Tip #3 Use the Same Business Name, Address, and Phone Number Across the Board  This includes your website, your local directory listings, and your social media pages  Multiple locations need to have separate online properties for each location
  • 5. Tip #4 Use a Local Phone Number on Your Website  Avoid using ONLY a toll-free number on your website  A local number helps the search engines verify your location, which is crucial for businesses trying to capture local customers
  • 6. Tip #5 Get Links from Local Sources  Helps improve the strength of your website in terms of local SEO  Allows you to network with peers in your local area and open up new opportunities
  • 7. Tip #6 Add Fresh, Unique Content to Your Site Consistently  Search engines LOVE fresh, unique content and reward you for having it  Add a blog to your website and post to it often  Post news, business announcements, helpful tips, and more
  • 8. Tip #7Include Keywords in Your Website Page Titles  Every page of your website can be indexed by the search engines  Include some of the popular keyword terms that local consumers type into the search engines when looking for your type of product or service
  • 9. Tip #8 Make Sure You Use the Right Keywords  Don’t “guess” which keywords you should focus on in your local SEO efforts  Use a keyword tool to help you see exactly which keywords are being searched for the most and build around those terms
  • 10. Tip #9Use Your Location in the Optimization Process  If you want to attract “local” consumers, you should include geographic terms in your optimization, such as your city and state  This tells the search engines exactly where you are located and helps to draw in local, targeted traffic
  • 11. Tip #10 Keep Branding Tight  Use the exact same name for all of your online properties in order to get a strong, solid online brand  Even if you operate under different businesses names, choose one and focus on that for the best results
  • 12. If you would like moreLOGO information about Local SEO, contact me at 860-729-6329 For a FREE ConsultationBrian Wilson860-729-6329info@bwwsolutions.comhttp://bwwsolutions.com