Women's Jewelry Association - In The Know 2012 - Ben Smithee

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Ben Smithee's presentation at the 2012 Women's Jewelry Association - In The Know Conference.

Ben Smithee's presentation at the 2012 Women's Jewelry Association - In The Know Conference.

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Transcript

  • 1. Let’’s Talk Gen Y
  • 2. A simple question
  • 3. 2 Specific Goals
  • 4. Who the heck is this guy.... and why do I care??
  • 5. Why Gen Y?
  • 6. Who are they?
  • 7. Defined by Unity
  • 8. A Look at Gen Y
  • 9. Percentage of Millennials that havemade a purchase using their smartphone? (A)17% (B)28% (C)41%
  • 10. Percentage of Millennials that havemade a purchase using their smartphone? (A)17% (B)28% (C)41%
  • 11. What % of Gen Y that have tattoos? (A)24% (B)39% (C)51%
  • 12. What % of Gen Y that have tattoos? (A)24% (B)39% (C)51%
  • 13. What % of Gen Y have voted on American Idol?(A)6%(B)19%(C)37%
  • 14. What % of Gen Y have voted on American Idol?(A)6%(B)19%(C)37%
  • 15. What % of Gen Y Americans ages25-29 have never been married?(A)15%(B)31%(C)55%
  • 16. What % of Gen Y Americans ages25-29 have never been married?(A)15%(B)31%(C)55%...in 1960 the percentage was 15%
  • 17. What % of Millennials say word-of-mouthinfluences their purchases more than TV ads?? (A)26% (B)36% (C)48%
  • 18. What % of Millennials say word-of-mouthinfluences their purchases more than TV ads?? (A)26% (B)36% (C)48%
  • 19. What % of Millennials say marriage is becoming obsolete?? (A)11% (B)28% (C)44%
  • 20. What % of Millennials say marriage is becoming obsolete?? (A)11% (B)28% (C)44%
  • 21. What does Gen Y want?
  • 22. The Guessing Game
  • 23. The Guessing Game fun for parties.....bad for business!
  • 24. Culture vs. Strategy
  • 25. Tell Motivate Connect EngageFunctional Benefits Emotional Cultural
  • 26. Why vs. What
  • 27. Gen Y will often forget what you say ordo, but they will tell others about how you made them feel
  • 28. Hyper-Connected World
  • 29. Hyper-Connected World
  • 30. Hyper-Connected World
  • 31. Hyper-Connected World > 90%
  • 32. Hyper-Connected World
  • 33. Hyper-Connected World < 50%
  • 34. Hyper-Connected World
  • 35. Hyper-Connected World
  • 36. Hyper-Connected World
  • 37. Hyper-Connected WorldOver 100 Million Web-enabled devicesthis year....without a TV launch
  • 38. The Social Ecosystem
  • 39. The Social Ecosystem
  • 40. The Social Ecosystem
  • 41. The Social Ecosystem
  • 42. The Social Ecosystem
  • 43. The Social Ecosystem
  • 44. The Evolution of Search
  • 45. The Evolution of Search
  • 46. The Evolution of Search
  • 47. The Evolution of Search
  • 48. The Evolution of Search
  • 49. The Evolution of Search
  • 50. The Evolution of Search
  • 51. The Evolution of Search
  • 52. The Evolution of Search
  • 53. Generational Dispersion of Information
  • 54. In the new social ecosystem, it’’s not always the best product/service that wins...it’’s the best experience that iseasiest for me to share with my friends...
  • 55. Keys to Success
  • 56. Keys to Success
  • 57. Keys to Success Create Cultural Connectivity
  • 58. Keys to Success Create Cultural Connectivity Focus On Why - Tell Your Story
  • 59. Keys to Success Create Cultural Connectivity Focus On Why - Tell Your Story Don’’t Fear Digital
  • 60. Keys to Success Create Cultural Connectivity Focus On Why - Tell Your Story Don’’t Fear Digital Continuous Research
  • 61. Keys to Success Create Cultural Connectivity Focus On Why - Tell Your Story Don’’t Fear Digital Continuous Research Potential to Pivot
  • 62. S You’’re not alone....C
  • 63. St ylitics Pose Clo o Try ItOn Fas thia S G hismCloth Snapette ly app You’’re not alone.... pp Sv Sty The o leb Fan el ook cy an reW ly vo Lyst Pinterest PoC
  • 64. It’’s not about being interesting... it’’s about being interested
  • 65. Trial and error works great for marketing...but it sucks when it comes to making promises!
  • 66. If you want to build a biggerbrand...make bigger promises, and keep them!
  • 67. ““ I think this is the beginning of a beautiful friendship ””Ben SmitheeChief Executive OfficerBen@SpychResearch.com215.501.2341Twitter - @SpychResearchFacebook.com/BenjaminSmitheeLinkedin.com/in/BenjaminSmithee