Thank You

Ben Smithee
!

#AMAMR
@SpychResearch
?’s encouraged

social media
web 2.0
social networking
interactive marketing
inbound marketing
new media

topics:
what is it?
how is it changing what we do?
why is it valuable to us as researchers?
where do we start?
where is it going?

synergistic channel
research, design, marketing,
communication, feedback

short, real-time, txt, audio, video

multi-input

multi-output

evolution of marketing and
brand communication strategies

it’s no longer about shouting
1,000 100 10

it’s about building and
maintaining relationships
10 100 1,000

names you are tired of hearing

names you are tired of hearing
by understanding these

you can better understand these

where does social media fit in MR?

amazingly intimate

everyone is becoming a researcher
results now!

experience
today’s consumers:
1. blog
2. comment
3. vlog
4. tweet
5. talk to others
6. call customer service

benefits to understanding SM and
its value to MR

the potential value of SM

fastest growing community site -1,382%
increase in visits
475,000 unique in Feb 2008 - 7 million in Feb 2009
131% increase in March up to 9.3 Million
largest age group adults 35 - 49

realize the massive potential...
but don’t under-estimate the
power of one!

US Airways flight – Janis Krum, ferry passenger,
first to tweet before any traditional media

how can I successfully apply this
to market research

seek first to understand

understand the strengths/
weaknesses and applications for
appropriate implementation

real-ti line?
me up te on
dates ica
un unbiased buzz
om m
ersc
om
st c
cu olle Y
do my ge en
w G
ho does utilizing SM make sense for your project?
non-i
ntrus
ive m B2
onito techn B
ring ology
tion
e? erva
o th ey us obs
t too ls d te
wha tim
a
in

social media monitoring

bloggers have a voice

tweetgrid

tweetdeck

monitor traffic

video is king

video chat/journaling

i’m finally on facebook...
now what?

harness its power effectively

but I’m interested in my company

so are all of these people

if you haven’t figured it out, it’s not
about your network...it’s about theirs!

the power is in groups

isn’t YouTube just for ridiculous
home videos?

not anymore
Youtube - search - Sprint “now”

instant feedback and reviews

the “new” news

customization

user and crowd-sourced
customization

secure corporate networks

an example from experience?

a socially interactive approach
at SXSW 2009

SM in recruiting, interviewing,
follow-up, logistics, deliverables

www.youtube.com/spychresearch

looking forward

enhanced corporate acceptance

further movement toward video

real-time video streams

global standard

what is the bottom line?

SM is not for everyone and
everything

we are past “twitter is cool” and
“get a facebook page”

perception is reality

SM gives us another valuable tool
to obtain consumer insights

used appropriately, you can mine
honest & candid feedback from
audiences eager to voice opinions

please keep in touch!

Ben Smithee
SpychResearch.com
@SpychResearch
Benjamin Smithee
Spych Fan Page

still not fully convinced?
ben@dgaqual.com
(215) 501-2341

Sources
Advertising Age
blogpulse
emarketer
Facebook
Google
Linkedin
Nielsen
twitter
youtube