We know
Social media
is cool...

now
what?

Ben Smithee

This kills your latest press release
The result of true
engagement
ask questions
share thoughts
personalize examples
photo credit: flickr - theparadigmshifter

Breaking it Down
Revolutionary Evolutionary
Synergistic channel
Talking “about” SM is no longer an
advantage
You can’t control the conversation...you never
have!

what does it do for you?
Provides a means of digital intimacy
Connects your brand with customers and
shares it through their voice
Real-time search and crowd-sourced
commentary

ra nd ing
ersonal B
P

Personal Branding
Create a presence
Monitor your “brand”
Create content or direct traffic
Intelligent Transparency
“Never eat alone”

Personal Branding
Nobody cares about how many Twitter
followers you have....to a certain extent
More valuable - RT @ChrisBrogan or
@SpychResearch??? - Depends on who
you are targeting

SMB
Location-Based Engagement
Competitive Monitoring
Magnified Image Building
Personalization

who do I get to do this?
You
Someone that knows SM but brings
more to the table
Look down, not up

Corporations
Customer Engagement
Brand Monitoring “Customer service is an
investment not an
Product Development expense....and is really
marketing” - Tony Hsieh
Customer Service
Personalized Marketing

Merging Traditional and New Media
video credit: Youtube.com

Social experiment? Or, brilliant WOM marketing?
www.fiestamovement.com

the other side of branding
Transparency
Living your message, culture and
brand essence
2 things controllable - internal
company culture and external brand

A thought..or two on ROI
Social Media is not free! - But, there are
a lot of free tools!
It’s not always about ROI....directly
Sometimes, it just is not possible -
measuring conversations

ROI
@DellOutlet - $3 Million in Sales
Blendtec - Youtube - “Will it blend? -
500% Sales increase

the office

LinkedIn
Company profiles
Personal and Corporate branding
Digital resume - Managing your digital
footprint is increasingly more important
Groups

the backyard bbq

Facebook
Get passed the preconceived notions
Game changing
Facebook search - Crowd-sourced search

the conversation

Twitter
Game Changer
Real-time search
Info-sharing
“Just a Fad?”

digital handshake

the takeaway

lifelines...things that allow me to sleep

Monitor and Engage

syndicate

Analytics, Internal Utilization

how do I stay ahead, once I’ve caught up?

What should I look for?
Video
TV is next!!!
Location-based apps
If you don’t create...Direct Traffic!
Aggregation, analytics and incorporation

Listen and Watch
Listen to and watch those who are changing the
game and doing it well
SWA
Comcast
SXSW
Many more

Ben@SpychResearch.com
215.501.2341
SpychResearch.com
@SpychResearch
.com/in/Benjamin Smithee
/ben.smithee