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Social Media is Cool...Now What?
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Social Media is Cool...Now What?


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Presentation slides for the DFW AMA Ft. Worth Executive Luncheon - 8-27-09 …

Presentation slides for the DFW AMA Ft. Worth Executive Luncheon - 8-27-09
Ben Smithee
Twitter - @SpychResearch

Published in: Business, Technology
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  • 1. We know Social media is cool...
  • 2. now what?
  • 3. Ben Smithee
  • 4. This kills your latest press release The result of true engagement ask questions share thoughts personalize examples photo credit: flickr - theparadigmshifter
  • 5. Breaking it Down Revolutionary Evolutionary Synergistic channel Talking “about” SM is no longer an advantage You can’t control the never have!
  • 6. what does it do for you? Provides a means of digital intimacy Connects your brand with customers and shares it through their voice Real-time search and crowd-sourced commentary
  • 7. ra nd ing ersonal B P
  • 8. Personal Branding Create a presence Monitor your “brand” Create content or direct traffic Intelligent Transparency “Never eat alone”
  • 9. Personal Branding Nobody cares about how many Twitter followers you a certain extent More valuable - RT @ChrisBrogan or @SpychResearch??? - Depends on who you are targeting
  • 10. SMB Location-Based Engagement Competitive Monitoring Magnified Image Building Personalization
  • 11. who do I get to do this? You Someone that knows SM but brings more to the table Look down, not up
  • 12. Corporations Customer Engagement Brand Monitoring “Customer service is an investment not an Product Development expense....and is really marketing” - Tony Hsieh Customer Service Personalized Marketing
  • 13. Merging Traditional and New Media video credit:
  • 14. Social experiment? Or, brilliant WOM marketing?
  • 15. the other side of branding Transparency Living your message, culture and brand essence 2 things controllable - internal company culture and external brand
  • 16. A thought..or two on ROI Social Media is not free! - But, there are a lot of free tools! It’s not always about ROI....directly Sometimes, it just is not possible - measuring conversations
  • 17. ROI @DellOutlet - $3 Million in Sales Blendtec - Youtube - “Will it blend? - 500% Sales increase
  • 18. the office
  • 19. LinkedIn Company profiles Personal and Corporate branding Digital resume - Managing your digital footprint is increasingly more important Groups
  • 20. the backyard bbq
  • 21. Facebook Get passed the preconceived notions Game changing Facebook search - Crowd-sourced search
  • 22. the conversation
  • 23. Twitter Game Changer Real-time search Info-sharing “Just a Fad?”
  • 24. digital handshake
  • 25. the takeaway
  • 26. lifelines...things that allow me to sleep
  • 27. Monitor and Engage
  • 28. syndicate
  • 29. Analytics, Internal Utilization
  • 30. how do I stay ahead, once I’ve caught up?
  • 31. What should I look for? Video TV is next!!! Location-based apps If you don’t create...Direct Traffic! Aggregation, analytics and incorporation
  • 32. Listen and Watch Listen to and watch those who are changing the game and doing it well SWA Comcast SXSW Many more
  • 33. 215.501.2341 @SpychResearch .com/in/Benjamin Smithee /ben.smithee