Big (D)esign Conference
2009
Thank You

Ben Smithee
!

Elysa Rice

#BigD
@SpychResearch
@Elysa
?’s encouraged

topics:
what is it?
how is it changing what we do?
what’s its value to us as researchers/designers & UX?
where do we start?
where is it going?

synergistic channel
research, design, marketing,
communication, feedback

evolution of marketing and
brand communication strategies

multi-input

multi-output

it’s no longer about shouting

it’s about building and
maintaining relationships

names you are tired of hearing

names you are tired of hearing
by understanding these

you can better understand these

amazingly intimate

everyone is becoming a researcher
results now!

the value potential value of SM

fastest growing community site -1,382%
increase in visits
475,000 unique in Feb 2008 - 7 million in Feb 2009
131% increase in March up to 9.3 Million
largest age group adults 35 - 49

realize the massive potential...
but don’t under-estimate the
power of one!

US Airways flight – Janis Krum, ferry passenger,
first to tweet before any traditional media

how can I successfully apply this?

seek first to understand

real-ti line?
me up te on
dates ica
un unbiased buzz
om m
ersc
om
st c
cu olle Y
do my ge en
w G
ho does utilizing SM make sense for your project?
non-i
ntrus
ive m B2
onito techn B
ring ology
tion
e? erva
o th ey us obs
t too ls d te
wha tim
a
in

social media monitoring

bloggers have a voice

tweetgrid

tweetdeck

twitterel

monitor traffic

video is king

video chat/journaling

vimeo and viddler

i’m finally on facebook...
now what?

harness its power effectively

but I’m interested in my company

so are all of these people

if you haven’t figured it out, it’s not
about your network...it’s about theirs!

the power is in groups

isn’t YouTube just for ridiculous
home videos?

not anymore
Youtube - search - Sprint “now”

instant feedback and reviews

customization

user and crowd-sourced
customization

secure corporate networks

an example from experience?

a socially interactive approach
at SXSW 2009

SM in recruiting, interviewing,
follow-up, logistics, deliverables

www.youtube.com/spychresearch
videography and production by @JohnFilm

gen-y and social media

looking forward

enhanced corporate acceptance

further movement toward video

real-time video streams

global standard

what is the bottom line?

SM is not for everyone and
everything

we are past “twitter is cool” and
“get a facebook page”

perception is reality

SM gives us another valuable tool
to obtain consumer insights

used appropriately, you can mine
honest & candid feedback from
audiences eager to voice opinions

please keep in touch!

still not fully convinced?
ben@dgaqual.com
(215) 501-2341
elysarice@gmail.com
(214) 215-5370

Sources
Advertising Age
blogpulse
emarketer
Facebook
Google
Linkedin
Nielsen
twitter
youtube