Presentation GOMC Webinar 3 19 2010

805
-1

Published on

Presentation given for the Global Online Moderator Community

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
805
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Presentation GOMC Webinar 3 19 2010

  1. 1. “New” Market Research #newqual
  2. 2. Ben Smithee 2010
  3. 3. The result of true engagement ask questions share thoughts personalize examples photo credit: flickr - theparadigmshifter
  4. 4. topics what is it? how is it changing research? what’s its value to us? where do we start? where is it going?
  5. 5. synergistic channel research, design, marketing, communication, feedback
  6. 6. multi-input/output
  7. 7. SM helps to flip the funnel insights advertising Research marketing PR insights advertising Research customer marketing PR
  8. 8. it’s no longer about shouting 1,000 100 10
  9. 9. it’s about building and maintaining relationships 10 100 1,000
  10. 10. amazingly intimate Phto Credit http://weenieenema.blogspot.com/2006/12/anthropomorphic-bears.html
  11. 11. self-promotion takes a backseat to generosity photo credit: Catalogue for philanthropy
  12. 12. showing our clients.... a brand is not what “you” say it is, it is what they say it is:
  13. 13. it’s about the community
  14. 14. fastest growing community site -1,382% increase in visits 475,000 unique in Feb 08 - 7 million Feb 09 131% increase in March up to 9.3 Million largest age group adults 35 - 49
  15. 15. realize the massive potential... but don’t under-estimate the power of one!
  16. 16. focus on the influencers!
  17. 17. where does social media fit in MR?
  18. 18. names you are tired of hearing
  19. 19. names you are tired of hearing by understanding these
  20. 20. you can better understand these
  21. 21. experience today’s consumers: 1. blog 2. comment 3. vlog 4. tweet 5. talk to others 6. call customer service
  22. 22. seek first to understand photo credit: leadingandlovingit.wordpress.com
  23. 23. real-ti line? me up te on dates unica omm unbiased buzz er sc c tom us col Y my lege en do G how does utilizing SM make sense for your project? non-i ntrus ive m B2 onito techn B ring olog y o they a te hat to ols d tim tion in va w use? bs er o
  24. 24. social media monitoring
  25. 25. syndicate
  26. 26. my daily newspaper
  27. 27. bloggers have a voice
  28. 28. monitor traffic
  29. 29. the eyeballs are moving www.smart-distribution.co.uk/.../index.html edutech.csun.edu/aln/?q=node/201
  30. 30. content is still king ...it’s not all about the Benjamins
  31. 31. video chat/journaling
  32. 32. tubemogul
  33. 33. i’m finally on facebook... now what?
  34. 34. harness its power effectively
  35. 35. but my clients are interested in their company
  36. 36. so are all of these people
  37. 37. isn’t YouTube just for ridiculous home videos?
  38. 38. not anymore Youtube - search - Sprint “now”
  39. 39. instant feedback and reviews
  40. 40. Analytics, Internal Utilization
  41. 41. it’s not really about building MROCs!
  42. 42. it’s about providing a platform for engagement communities form....
  43. 43. respondent communities
  44. 44. how do I sell this to my client?
  45. 45. S.H.O.C.K. Sincere Holistic Opportunity Competition Knowledge
  46. 46. examples from experience?
  47. 47. thatsnotcool.com ✦guest videos ✦youtube ✦facebook ✦myspace
  48. 48. thatsnotcool.com ✦1Million + pageviews ✦Press coverage in NYT, Chicago Tribune, Today Show ✦over 200,000 callout cards sent ✦Over 29,000 Facebook fans
  49. 49. a socially interactive approach at SXSW 2009 and 2010
  50. 50. SM in recruiting, interviewing, follow-up, logistics, deliverables
  51. 51. www.youtube.com/spychresearch videography and production by @JohnFilm
  52. 52. looking forward
  53. 53. research is evolving
  54. 54. research is evolving research has evolved
  55. 55. further movement toward true engagement and online communities
  56. 56. augmented reality/ location-based applications and advertising
  57. 57. where are you?
  58. 58. what is the bottom line?
  59. 59. SM is not for everyone and everything
  60. 60. we are past “twitter is cool” and “get a facebook page”
  61. 61. targeted messages are becoming less “targeted” as communication becomes more engaging
  62. 62. SM gives us another valuable set of tools and methods to obtain consumer insights
  63. 63. as our clients begin to understand this evolution, they will expect us to as well.
  64. 64. the evolving need is for holistic research solutions that fit with marketing efforts seamlessly
  65. 65. please keep in touch!
  66. 66. Ben@SpychResearch.com 215.501.2341 SpychResearch.com @SpychResearch .com/in/Benjamin Smithee /ben.smithee
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×