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Presentation GOMC  Webinar   3 19 2010

Presentation GOMC Webinar 3 19 2010



Presentation given for the Global Online Moderator Community

Presentation given for the Global Online Moderator Community



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    Presentation GOMC  Webinar   3 19 2010 Presentation GOMC Webinar 3 19 2010 Presentation Transcript

    • “New” Market Research #newqual
    • Ben Smithee 2010
    • The result of true engagement ask questions share thoughts personalize examples photo credit: flickr - theparadigmshifter
    • topics what is it? how is it changing research? what’s its value to us? where do we start? where is it going?
    • synergistic channel research, design, marketing, communication, feedback
    • multi-input/output
    • SM helps to flip the funnel insights advertising Research marketing PR insights advertising Research customer marketing PR
    • it’s no longer about shouting 1,000 100 10
    • it’s about building and maintaining relationships 10 100 1,000
    • amazingly intimate Phto Credit http://weenieenema.blogspot.com/2006/12/anthropomorphic-bears.html
    • self-promotion takes a backseat to generosity photo credit: Catalogue for philanthropy
    • showing our clients.... a brand is not what “you” say it is, it is what they say it is:
    • it’s about the community
    • fastest growing community site -1,382% increase in visits 475,000 unique in Feb 08 - 7 million Feb 09 131% increase in March up to 9.3 Million largest age group adults 35 - 49
    • realize the massive potential... but don’t under-estimate the power of one!
    • focus on the influencers!
    • where does social media fit in MR?
    • names you are tired of hearing
    • names you are tired of hearing by understanding these
    • you can better understand these
    • experience today’s consumers: 1. blog 2. comment 3. vlog 4. tweet 5. talk to others 6. call customer service
    • seek first to understand photo credit: leadingandlovingit.wordpress.com
    • real-ti line? me up te on dates unica omm unbiased buzz er sc c tom us col Y my lege en do G how does utilizing SM make sense for your project? non-i ntrus ive m B2 onito techn B ring olog y o they a te hat to ols d tim tion in va w use? bs er o
    • social media monitoring
    • syndicate
    • my daily newspaper
    • bloggers have a voice
    • monitor traffic
    • the eyeballs are moving www.smart-distribution.co.uk/.../index.html edutech.csun.edu/aln/?q=node/201
    • content is still king ...it’s not all about the Benjamins
    • video chat/journaling
    • tubemogul
    • i’m finally on facebook... now what?
    • harness its power effectively
    • but my clients are interested in their company
    • so are all of these people
    • isn’t YouTube just for ridiculous home videos?
    • not anymore Youtube - search - Sprint “now”
    • instant feedback and reviews
    • Analytics, Internal Utilization
    • it’s not really about building MROCs!
    • it’s about providing a platform for engagement communities form....
    • respondent communities
    • how do I sell this to my client?
    • S.H.O.C.K. Sincere Holistic Opportunity Competition Knowledge
    • examples from experience?
    • thatsnotcool.com ✦guest videos ✦youtube ✦facebook ✦myspace
    • thatsnotcool.com ✦1Million + pageviews ✦Press coverage in NYT, Chicago Tribune, Today Show ✦over 200,000 callout cards sent ✦Over 29,000 Facebook fans
    • a socially interactive approach at SXSW 2009 and 2010
    • SM in recruiting, interviewing, follow-up, logistics, deliverables
    • www.youtube.com/spychresearch videography and production by @JohnFilm
    • looking forward
    • research is evolving
    • research is evolving research has evolved
    • further movement toward true engagement and online communities
    • augmented reality/ location-based applications and advertising
    • where are you?
    • what is the bottom line?
    • SM is not for everyone and everything
    • we are past “twitter is cool” and “get a facebook page”
    • targeted messages are becoming less “targeted” as communication becomes more engaging
    • SM gives us another valuable set of tools and methods to obtain consumer insights
    • as our clients begin to understand this evolution, they will expect us to as well.
    • the evolving need is for holistic research solutions that fit with marketing efforts seamlessly
    • please keep in touch!
    • Ben@SpychResearch.com 215.501.2341 SpychResearch.com @SpychResearch .com/in/Benjamin Smithee /ben.smithee