Marketing to Gen Y -2010 NAA Student Housing Conference

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Presented by Elysa Rice, Ben Smithee and Natalie Teinert

Presented by Elysa Rice, Ben Smithee and Natalie Teinert

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  • 1. Marketing to Gen Y How “doing what you’ve always done” may be fatal to your company #NAAGenY
  • 2. Elysa Rice Emerging Media Consultant & Gen Y Blogger Ellipse Communications, Inc. www.ellipseinc.com Twitter: @theEllipseCow | Facebook.com/ellipsegroup cowbell@ellipseinc.com | 888.678.3869
  • 3. Natalie Teinert Web and Multi-Media Designer Campus Living Villages www.clvusa.com Twitter: @nsteinert natalie.teinert@clvusa.com | 713.871.5157
  • 4. Ben Smithee Youth Market Research & Strategy Consulting Spych Market Analytics www.SpychResearch.com Twitter: @SpychResearch Ben@SpychResearch.com | 215.501.2341
  • 5. About Gen Y: Trends & Research
  • 6. Generational Dispersion of Information
  • 7. G.D.I.
  • 8. G.D.I.
  • 9. G.D.I.
  • 10. Marketing Research Converging with Marketing
  • 11. SXSWi: South by Southwest Interactive
  • 12. Insights at Your Fingertips
  • 13. Marketing to Younger Demographics
  • 14. Your Advertising and Marketing doesn’t suck…..
  • 15. It’s Just Irrelevant!
  • 16. The Power of the Online Community
  • 17. Location, Location, Location
  • 18. Your Targeted Marketing Isn’t Very Targeted
  • 19. Multifamily Industry Marketing
  • 20. What about Student Housing?
  • 21. Efficient Utilization of Technology
  • 22. Technology to Communicate
  • 23. Are you listening? The average consumer sees 5,000 marketing messages a day
  • 24. Brand Evangelists
  • 25. What’s Next?
  • 26. Questions? #NAAGenY