Marketing to Gen Y -2010 NAA Student Housing Conference

Marketing to Gen Y How “doing what you’ve always done” may be fatal to your company #NAAGenY

Elysa Rice Emerging Media Consultant & Gen Y Blogger Ellipse Communications, Inc. www.ellipseinc.com Twitter: @theEllipseCow | Facebook.com/ellipsegroup cowbell@ellipseinc.com | 888.678.3869

Natalie Teinert Web and Multi-Media Designer Campus Living Villages www.clvusa.com Twitter: @nsteinert natalie.teinert@clvusa.com | 713.871.5157

Ben Smithee Youth Market Research & Strategy Consulting Spych Market Analytics www.SpychResearch.com Twitter: @SpychResearch Ben@SpychResearch.com | 215.501.2341

About Gen Y: Trends & Research

Generational Dispersion of Information

G.D.I.

Marketing Research Converging with Marketing

SXSWi: South by Southwest Interactive

Insights at Your Fingertips

Marketing to Younger Demographics

Your Advertising and Marketing doesn’t suck…..

It’s Just Irrelevant!

The Power of the Online Community

Location, Location, Location

Your Targeted Marketing Isn’t Very Targeted

Multifamily Industry Marketing

What about Student Housing?

Efficient Utilization of Technology

Technology to Communicate

Are you listening? The average consumer sees 5,000 marketing messages a day

Brand Evangelists

What’s Next?

Questions? #NAAGenY

Marketing to Gen Y -2010 NAA Student Housing Conference

by Benjamin Smithee on Feb 24, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 88

Statistics

Marketing to Gen Y -2010 NAA Student Housing Conference — Presentation Transcript

http://www.elysa-says.com	78
http://www.slideshare.net	10