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Marketing to Gen Y -2010 NAA Student Housing Conference
 

Marketing to Gen Y -2010 NAA Student Housing Conference

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Presented by Elysa Rice, Ben Smithee and Natalie Teinert

Presented by Elysa Rice, Ben Smithee and Natalie Teinert

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    Marketing to Gen Y -2010 NAA Student Housing Conference Marketing to Gen Y -2010 NAA Student Housing Conference Presentation Transcript

    • Marketing to Gen Y How “doing what you’ve always done” may be fatal to your company #NAAGenY
    • Elysa Rice Emerging Media Consultant & Gen Y Blogger Ellipse Communications, Inc. www.ellipseinc.com Twitter: @theEllipseCow | Facebook.com/ellipsegroup cowbell@ellipseinc.com | 888.678.3869
    • Natalie Teinert Web and Multi-Media Designer Campus Living Villages www.clvusa.com Twitter: @nsteinert natalie.teinert@clvusa.com | 713.871.5157
    • Ben Smithee Youth Market Research & Strategy Consulting Spych Market Analytics www.SpychResearch.com Twitter: @SpychResearch Ben@SpychResearch.com | 215.501.2341
    • About Gen Y: Trends & Research
    • Generational Dispersion of Information
    • G.D.I.
    • G.D.I.
    • G.D.I.
    • Marketing Research Converging with Marketing
    • SXSWi: South by Southwest Interactive
    • Insights at Your Fingertips
    • Marketing to Younger Demographics
    • Your Advertising and Marketing doesn’t suck…..
    • It’s Just Irrelevant!
    • The Power of the Online Community
    • Location, Location, Location
    • Your Targeted Marketing Isn’t Very Targeted
    • Multifamily Industry Marketing
    • What about Student Housing?
    • Efficient Utilization of Technology
    • Technology to Communicate
    • Are you listening? The average consumer sees 5,000 marketing messages a day
    • Brand Evangelists
    • What’s Next?
    • Questions? #NAAGenY