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Get On Board! Entraining Volunteers
 

Get On Board! Entraining Volunteers

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Volunteers are the heart of the community. They enable us to offer meaningful services to our members. However, getting volunteers can be challenging. Issuing a cattle call doesn’t usually lead to ...

Volunteers are the heart of the community. They enable us to offer meaningful services to our members. However, getting volunteers can be challenging. Issuing a cattle call doesn’t usually lead to good results. Baby Boomers, Gen X, Gen Y all have different priorities that you must consider when recruiting them.

I’ve found volunteering in leadership in my local chapter (Rochester) to be one of the most rewarding experiences of my professional career. Volunteering has stretched me and equipped me as a better leader. I don’t have a magic formula. However, STC Rochester fills 8-10 council positions each year. That’s more than 10% of the community engaged in leadership.

This presentation provides strategies and tactics on recruiting and retaining volunteers.

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    Get On Board! Entraining Volunteers Get On Board! Entraining Volunteers Presentation Transcript

    • Get on Board:Entraining VolunteersBen WoelkCommunity Affairs CommitteeLeadership DayMay 5, 2013http://streamlinermemories.info/?p=126
    • The Community Leader as Ticket Agent• Get to know yourmembers (and potentialmembers)• Gather testimonials(http://benwoelk.com/why-i-value-stc-rochester/)• Meet prospectsindividuallyhttp://commons.wikimedia.org/wiki/File:CONDUCTOR_AT_DODGE_CITY,_KANSAS,_PUNCHES_A_TICKET_FOR_A_PASSENGER_ON_AN_EASTBOUND_SOUTHWEST_LIMITED._THE_RAIL..._-_NARA_-_556007.jpg
    • Identifying Likely Passengers• Who’s hanging out at thestation? (regularattendees)• Who wants be aconductor or engineer?(leadership-relatedprogram)• Who are the businesstravelers? (companiesthat support STC)• Who are the frequenttravelers? (former/currentvolunteers)http://commons.wikimedia.org/wiki/File:Los_Angeles_Union_Station_(5603957705).jpg
    • Buying a Ticket to Ridestreamlinermemories.info• Where’s this train going?(vision for the community)• What’s expected along theway? (council meetings andother obligations)• Am I in for the long haul?(time, responsibilities)• Will it be an adventure?(leadership experience, fun)• Can I get a discount ticket?(students)
    • Providing First Class Accommodationshttp://commons.wikimedia.org/wiki/File:Turquoise_Room_Santa_Fe_Super_Chief_1951.JPG• Who will makesure I’mcomfortable?(mentoring)• Is there a rewardsprogram?(recognition)
    • Commissary• Leadership resourceshttp://stc.org/mystc/resources/leadership-resources• Checklists• Leadership Webinars• Outreach Team Reps• Community AffairsCommittee (cac@stc.org)http://jewlgurl.deviantart.com/art/Stock-Old-Brick-Building-with-Wooden-Trestle-308736961
    • Railway Post Office• Ben Woelkben.woelk@gmail.com@benwoelkhttp://www.linkedin.com/in/benwoelk• Community AffairsCommitteecac@stc.org@stccachttp://commons.wikimedia.org/wiki/File:Loading_Mail_onto_Railway_Post_Office_Car.jpg
    • Get On Board!Entraining VolunteersLeadership DayBen Woelk, Community Affairs CommitteeThe Community Leader as TicketAgent• Get to know your members (and potentialmembers)• Gather testimonials (http://benwoelk.com/why-i-value-stc-rochester/)• Meet prospects individuallyIdentifying Likely Passengers• Who’s hanging out at the station? (regularattendees)• Who wants be a conductor or engineer?(leadership-related program)• Who are the business travelers? (companiesthat support STC)• Who are the frequent travelers? (former/currentvolunteers)Buying a Ticket to Ride• Where’s this train going? (vision for thecommunity)• What’s expected along the way? (councilmeetings and other obligations)• Am I in for the long haul? (time, responsibilities)• Will it be an adventure? (leadership experience,fun)• Can I get a discount ticket? (students)
    • Get On Board!Entraining VolunteersLeadership DayBen Woelk, Community Affairs CommitteeProviding First ClassAccommodations• Who will make sure I’m comfortable?(mentoring)• Is there a rewards program? (recognition)Commissary• Leadership resourceshttp://stc.org/mystc/resources/leadership-resources• Checklists• Leadership Webinars• Outreach Team RepsRailway Post Office• Ben Woelk ben.woelk@gmail.com@benwoelkhttp://www.linkedin.com/in/benwoelk• Community Affairs Committeecac@stc.org@stccac