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Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
Wsi Reach Cast Presentation Pptx
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Wsi Reach Cast Presentation Pptx

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WSI Reach Cast product offering and description

WSI Reach Cast product offering and description

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  • 1. we simplifythe InternetFor XYZ CompanyPresented by INSERT YOUR NAMEInternet Marketing ConsultantINSERT YOUR CITY office Proud Sponsor of
  • 2. WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 3. You Have: a static website & one way to be found You Need: a fresh Web Presence & many ways to be found Your Sites Local Directories Social Media Content Sites More Quality Content Published in More Places = More Customers WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 4. Web Presence = More Shelf Space Bus. B Official Site Bus. A Official Site Company Site It’s your reputation so when people search “own” the page! WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 5. Local AdWorks Search + ReachCast = Total Coverage • High position via paid search ads • Immediate results for many keywords • Organic search & • Optimized daily to map listings for a increase ROI few keywords • Results build over time via content marketing • Good reputation helps improve conversion WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 6. Quality Content Powers Your Web Presence 5 1 Business listens Business creates and engages quality content Housebreaking Thanks for your Your Dog comments. What’s worked for you? PUBLISH Great advice! 4 2 Consumers Content published I’m going comment, like, r to try this! & indexed across eview & share the web Me too! Housebreaking Your Dog 3 Consumers discover while searching, surfing & socializing WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 7. Web Presence Benefits More Content. More Places. More Customers. Business Business Listens & Creates Engages Content Consumers Content Comment & Published & Social Share Indexed Search Discovery Consumers Discovery Discover Reputation Increase your online word- Improve your reputation Increase your of-mouth through quality by monitoring the web and discoverability in search content that is shared engaging with consumers engines with fresh across the social web who are talking about you content & more pages WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 8. What is Quality Content? Content created by you Sites & Blogs Directory listings Real-time updates Photos Videos $ Thanks Offers Products Comments Thanks Replies Content created by others SHARE WoM Links Reviews Referrals Shares & Likes Comments WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 9. Do you have the time & tools to do it all? social marketing SIGN-UP/CLAIM repeat YOUR PAGES passwords tools passwords repeat time POST NEW CREATE fans UPDATES CONTENT repeat SEO research repeat repeat time directories repeat reviews MONITOR & RESPOND SEO LOAD YOUR repeat CONTENT repeat analytics tools repeat KEEP TRACK followers OF IT ALL leads reputation management I need to run my business WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 10. Introducing + WSI Consulting Services Web Presence Technology Platform Create Listen & Analyze & Set up & Cast Engage Report WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 11. Set Up  Conduct Web Presence strategy Cast page and objectives planning  Develop and optimize a custom Cast page in your brand style and Digital assets link it to your website  Collect, upload and manage all your digital assets Social Media & Content Sites  Claim, setup and link all your pages and places across the Web Update directories  Create and link your Facebook, Twitter and YouTube pages  Update and sync your business info across 100+ local directories: Google Places, Yahoo Local, Bing & more Create Listen & Analyze & Set up & Cast Engage Report WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 12. Create & Cast Content  Research & write custom posts on Custom posts & articles your Cast page including: video updates, tips, offers, product features, testimonials, events & more  Optimize posts for search and social discovery with keywords, links & tags Cast to social pages  Cast posts to Facebook, Twitter & YouTube  Socially bookmark articles & posts on Bookmark key sites to improve search rank  Write custom articles and submit them to 100s of other sites to build inbound links to your Cast page Create Listen & Analyze & Set up & Cast Engage Report WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 13. Listen & Engage Radar  Setup, tune & monitor radar to listen across the web for mentions & reviews of your business, products & competitors  Build your base of fans and followers by Monitor responding and engaging with people who are talking about you online  Build your reputation by monitoring for Respond positive reviews then Casting them across all your pages  Provide strategies and tactical programs to drive more positive reviews Engage  Monitor for negative reviews/mentions and propose strategies to respond Web Presence Pro Create Listen & Analyze & Set up & Cast Engage Report WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 14. Analyze & Report  Conduct monthly review of results and Reports provide recommendations for content & engagement  Review and update business info across local directories and sites  Review detailed reports including: • Cast page visitors & traffic • Traffic sources and links • Top rated content • Social fans and followers • Mentions and reviews • Social shares Web Presence Pro • Customer contacts Create Listen & Analyze & Set up & Cast Engage Report WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 15. 24/7 Access to Reports on ReachCentral WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 16. Content & Engagement Drives Results We’re building an asset that grows in value over time. More Content. Engagement reports More Places. Traffic & Engagement More Customers. Cast page reports SERP reports Search Discovery Social Discovery & Sharing MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 & BEYOND Setup WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 17. ReachCast is Your Business Asset Professionally developed & managed Web Presence  Custom designed & optimized Cast page indexed by search engines  Full library of all your digital assets (logos, pictures, videos, coupons, testimonials, products, etc.)  Many pages of custom content (posts, articles, video, etc.) indexed More Customers by search engines  Facebook, Twitter and YouTube pages plus lots of Fans & Followers who want to hear from you  Improved search engine rank for your website You own it all! WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 18. More Content. More Places. More Customers. WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 19. Supplemental What We Do: •Complete Set up Services…. •Perform Monthly Services…. • Build Your Cast page in your brand’s • Research & write custom posts for style and link it to your original website. your Cast page including: video • Claim, setup, and link all your pages updates, tips, offers, product and places across the Web; including features, testimonials, events & more Google Places, Yahoo, Bing, YP.com and • Optimize posts for search and social over 100 online directories discovery with keywords, links & tags • Create (Integrate), and Link your • Write custom articles and submit Facebook, Twitter, and Youtube accounts. them to 100s of other sites to build • Setup, tune & monitor radar to listen inbound links to your Cast page across the web for mentions & reviews of your business, products & competitors. WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 20. Brooks Stone: 1 Cast per month “ “ I’ve gotten more projects in the first half of 2010 than all of 2009 - Josh Brooks, Owner September 2009 June 2010 • No website • 4289 unique visits • No online marketing • #1 Google result for ”Connecticut Stonemason” • No voice • #1 Bing result for ”bluestone paths ct” • No reach • #1 Yahoo! result for ”ct shoreline stonework” WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 21. Four Firkins: 1 Cast per day “ 50% of my store traffic comes in as a direct result of my daily cast - Jason Alvey, Owner “ August 2009 June 2010 • Static website • 120+ Visits/Day • Infrequent updates • 66 Clicks on Twitter from 1 Cast • 700+ Facebook fans • 50,000+ visits in 9 months • 250+ Twitter followers • 2,326 Facebook fans (330% Increase) • 1,113 Twitter followers (440% Increase) • Engagement on every Cast WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 22. Cast page: Content & Conversation Hub Your Website Search Engines Your Cast page 4 Social Sites 3 1 Directories 1. Fresh onsite content drives search & social discovery 2. Offsite content drives links for increased search ranking 3. Cast page drives traffic & 2 search rank to your site Blogs & Article Sites 4. Fresh content stream is embedded on your site* WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3 *Ask how to embed your WSI ReachCast content into your website
  • 23. Cast page: Content & Conversation Hub Website Cast page A Cast page is: •A hub for your real-time updates and offers that are sync’d to social pages •A traffic source & “link juice” for your website •Embeddable into your website* •Optimized for discovery on search engines •Optimized for display on mobile/smart phones •Measurable with tracking of all customer contacts WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 24. Cast page: Content & Conversation Hub Custom URL can be subdomain of your site or standalone Multiple ways to follow you Contact info (phone, map and form) make it easy to reach you Customizable to fit your brand with logo unique background, Customizable colors and sections for description products, services, events, photos and offers Featured offer and links to additional offers. Steady stream of fresh, engaging content encourages conversations with consumers Links to your other places on the web Each post pushed to Google index in real-time Entire page optimized for search (structure, links, Each post enabled tags, etc.) for easy one-click sharing to social networks WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 25. + Quality Content = More Customers WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
  • 26. WSI | We Simplify the Internet© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

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