Brendon Mahony Presentation with Audio
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Brendon Mahony Presentation with Audio Brendon Mahony Presentation with Audio Presentation Transcript

  • Strategies for Promotion of Plymouth State University BRENDON MAHONY
    • Southbury, Connecticut
    • Pomperaug High School ’08
    • ● Junior-Class of 2012
    • Business Major
    • Hobbies
    • ▪ Snowboarding
    • ▪ Basketball
    • ▪ Fishing
  • A Peak at Plymouth State ▪ Founded in  1871  as a teacher training school ▪ 50 majors and over  60 minors ▪ Caring academic community , friendly campus ▪ Easy access to New Hampshire’s great outdoors
    • 4,300 undergraduate students from 25 states 
    •  ▪  46 % from out of state
    • ▪ Roughly 70% of students stay on campus on a typical weekend.
    • ▪ 80% of all Plymouth students receive some form of financial assistance.
    Who Goes Here?
    • ▪ Ages 16-20
    • ▪ High school
    • ▪ Junior & Seniors
    • ▪ Skiers & Snowboarders
    • ▪ Southern CT. Residents
    • ▪ Bachelor degree aspirations
    • Parents
    • ▪ Middle-Class
    Who are we targeting?
    • ▪ Lack of quality ski terrain nearby
    • ▪ The “expectation” of students going
    • to college
    • ▪ Within 3 hour drive
    Why Southern Connecticut?
    • Woodbury Ski Area, CT
    • Loon Mountain, NH
    MOUNTAIN STATS Vertical drop:2100 feet Skiable Acres:340 Number of Trails:55 Mountainous Differences
  • Woodbury Ski Area
    • Woodbury, Connecticut
    STRATEGIC ADVERTISMENT PLACEMENT
  • Sponsoring our Students and Alumni
    • Mike Ravelson ’12
    Ted Lavoie ‘08
  •