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SalemLA Career Fair June 16, 2012
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SalemLA Career Fair June 16, 2012






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    SalemLA Career Fair June 16, 2012 SalemLA Career Fair June 16, 2012 Presentation Transcript

    • Career Management and Job Fair Presented by: Beverly Macybeverlymacy@gmail.com @beverlymacy
    • ADAPT OR DIE 1998 “Why do we need web pages?” 2012“Why do we need real-time social media?” http://www.youtube.com/watch?v=fpMZbT1tx2o 3
    • FIND AND BE FOUND How will the perfect job FIND YOU? 4
    • A Virtual Trade Show People you already know People you want to know People you should know 5
    • LinkedIn Basics Social Media community for Professionals Approx. 160 million members in over 200 countries A new member joins LinkedIn approximately every second Executives from all Fortune 500 companies are LinkedIn members Over 85% of recruiters use LinkedIn to find talent 6
    • LinkedIn Demographics 7
    • Employers Are Looking for Talent Passive candidates need to be offered opportunities which will allow them to change the trajectory of their career Raises the bar and makes employer branding more important than ever before Take employer brand to the sort of top talent that should be working at their company Employer branding means creating places where candidates can discover your values, culture and learn more about what it’s like to work at your company from people in their network 8
    • Will They Find YOU?Building BRAND YOU3.What are your attributes?4.What brand are you trying to build?5.Why?6.Be Perceived as an Expert7.Go niche 9
    • Personal Branding Best PracticesPromotion:2. Be Modest - What if I sound like I’m bragging?3. Be Truthful - Awards, honors4. Don’t oversell – State the facts. No blatant self-serving“Toot Your Own Horn” “Celebrate & Empower Your Dreams”Tips: Disengage yourself from YOU Look at yourself as a valuable project Create a plan Engage a trusted colleague to proofread, comment Do it! Make revisions as you go 10
    • The Resume Is Dead Actually, it’s evolving 11
    • Getting Started – Image Tips§ Professional photo – Close Up§ Consistent handles (names) across all social platforms§ Link everything! 12
    • LinkedIn “Connections” Extend a “digital handshake” Make “Connections” with those you know anddon’t know Interact with industry professionals 13
    • Personal Professional Profile 14
    • LinkedIn Profile Tips Use your real name  Education Craft a headline that  Skills accurately brands  Accomplishments you right now  Portfolio Value Proposition  Projects Post relevant and  Publications timely information in status updates  SlideShare presentations  Twitter handle  Link to blog 15
    • LinkedIn Search – Power ToolUse Search to gainbusiness intelligenceValuable featuresFinding potential:ClientsBusiness partnersHiring agentsCompetitiveInformation 16
    • LinkedIn Groups• Group search – First invite Connections from: – College alumni – Industry – Professional Associations• Free introductions among Group members• Groups are – Open- anyone can join – Private (approved by Admin)• Start a Group and discussion topic• Comment on other Group discussions>connections> prospects & leads 17
    • 6 Ways to Generate Leads Via LinkedIn1. Create a polished profile2. Join LinkedIn Groups where your clients/customers gather and participate, comments3. Post relevant content on Groups4. Create your own LinkedIn group and share relevant content5. Post questions, answers6. Promote Events for Free! 18
    • Thank You!  Embrace the Future  Empower Brand “You"  Lead the Way! Beverly Macy beverlymacy@gmail.com @beverlymacy