Each number is the number of years it took to gain 100 million users The “4” above Social Media is site that hit 100m in 5 years Also note, Google+ 10million users in 2 weeks
SPAM = Overflowing Trash Can - driven by $
Exponential growth in online networking/communication Over 3 Billion registered users on global social media networks (with overlap) - and counting. Took Email 40 Years to reach 1.8 Billion. Took social just under 15 Again, Google+ is up to 10 million users. July 12th. 350% increase in a week.
Market is moving. Email one to x. Social Media one to ∞
Social is on the incline year after year
Start your monitoring. Measure your efforts. and in the end it should end up in a healthy ROI ultimately leading to more sales
What is Monitoring? Why should we monitor?
Listen to what people are saying. Look for trends
All the Streams (Niagara/HS reference) coming can be overwhelming, you need to focus UseFilters: Keywords, Geo, Klout score Find your influences
From listening you hear needs and gain leads Create that relationship by tuning in and engaging Megaphone ( ∞ ) vs. Telephone ( x ). Social = megaphone Email/Traditional Marketing=telephone
It’s not cheating..... Constant engagement But let your SM campaign work for you Be engaging with your followers while your busy, and keep your message fresh HootSuite Publisher plug
traction from your followers. Are they leads? ROI - time management Constantly improve
Track your competitors to stay up on activity They’re trying to engage on social as much as you, so there’s great information to be found Executives are top level keep track of what they’re saying
Globalization was the initial boost behind the dotcom’s Now, the movement will incorporate all this global info and funnel it into local sphere Narrow down, look local then hyper local Push your reach internationally another set of filters
What is measuring? Why should we measure?
Now you’ve Monitored and you’ve created a community. Find Influencers Hone in on community managers
After you’ve found influencers.... Gather intelligence, in a quick and accurate way Use Advanced social media kung-fu tactics Twitter lists, scheduling, google analytics, custom URL parameters-(note: 2nd degree black belt)
What will you measure? what needs work? - Do you need more mentions? - Should you send out your messages at a different time? - Are people clicking your links? - Is the bounce rate low? - Are your material tweetable?
# of mentions, likes, followers etc.
Not just FB and Twitter. Look at everything. Two way street If the mention you mention them
As you would need tools to mine gold in the wild west you need tools to extract the value from social media find your tools
Social Media isn’t just a national thing. It’s global. Bring all that information from around the world and funnel it into your local community.
“ ” Internet: absolute communication, absolute isolation. Paul Carvel
Adoption of Modern Media 1890 Telephone 1973 Mobile Phone 1996 Social Media 1950 Television 1995 Webmail 90 21 17 5 4 Source: http://www.acainternational.org