“ ” Internet:  absolute communication, absolute isolation. Paul Carvel
 
Adoption of Modern Media 1890 Telephone 1973 Mobile Phone 1996 Social Media 1950 Television 1995 Webmail 90 21 17 5 4 Sour...
Social Revolution
30 Billion Pieces of content shared on Facebook per month Source: RoyalPingdom
25 Billion Tweets on Twitter in 2010 Source: RoyalPingdom
5 Billion Images on Flickr
2 Billion Videos watched per day on YouTube Source: RoyalPingdom
152 Million The number of blogs on the Internet Source: RoyalPingdom I blog therefore I am
Source: Royal Pingdom, Synmantec 107 Trillion  emails sent in 2010
107 Trillion  emails sent in 2010 Source: Royal Pingdom, Synmantec 89.1% SPAM
Source: Royal Pingdom, Synmantec, en.wikipedia.org/wiki/List_of_social_networking_websites 1.8b+ email accounts 40 years
3b+ social accounts 15 years 1.8b+ email accounts 40 years Source: Royal Pingdom, Synmantec, en.wikipedia.org/wiki/List_of...
Email is Declining Email is on the Decline
Social is More Viral
“ ” Social Media is about the people! Not about your business. Provide for the people and the people will provide for you!...
Listen & Engage  Monitoring: ROI: Sales Measuring: Community & Success Monitoring & Measuring
Monitor 1. To keep track of systematically with a view to collecting information   [ mon -i-ter] noun
Listen Monitoring
Focus Monitoring
Engage Monitoring
Schedule Monitoring
Analytics Monitoring
Suggestions
Misspellings #1
Track Competitors and Executives #2
Geo Location #3
Measure [ mezh -er] noun 1. The act or process of ascertaining the extent, dimensions, or quantity of something; measureme...
Community Measuring
Time Management Measuring
Suggestions
Find Your Issue   #1
Create KPI’s #2
All Media Mentions #3
Get Tools
It’s Everywhere
 
Thank you! I’m @Steve1johnson BlackBerry
Photo Credits
Upcoming SlideShare
Loading in...5
×

Hoot suite.monitoring.measuring

316

Published on

Presentation by Steve Johnson CRO HootSuite - Gravity Summit FutureM, Harvard Faculty Club 9-12-11

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
316
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • isolate your business.
  • Each number is the number of years it took to gain 100 million users The “4” above Social Media is site that hit 100m in 5 years Also note, Google+ 10million users in 2 weeks
  • SPAM = Overflowing Trash Can - driven by $
  • Exponential growth in online networking/communication Over 3 Billion registered users on global social media networks (with overlap) - and counting. Took Email 40 Years to reach 1.8 Billion. Took social just under 15 Again, Google+ is up to 10 million users. July 12th. 350% increase in a week.
  • Market is moving. Email one to x. Social Media one to ∞
  • Social is on the incline year after year
  • Start your monitoring. Measure your efforts. and in the end it should end up in a healthy ROI ultimately leading to more sales
  • What is Monitoring? Why should we monitor?
  • Listen to what people are saying. Look for trends
  • All the Streams (Niagara/HS reference) coming can be overwhelming, you need to focus UseFilters: Keywords, Geo, Klout score Find your influences
  • From listening you hear needs and gain leads Create that relationship by tuning in and engaging Megaphone ( ∞ ) vs. Telephone ( x ). Social = megaphone Email/Traditional Marketing=telephone
  • It’s not cheating..... Constant engagement But let your SM campaign work for you Be engaging with your followers while your busy, and keep your message fresh HootSuite Publisher plug
  • traction from your followers. Are they leads? ROI - time management Constantly improve
  • Track your competitors to stay up on activity They’re trying to engage on social as much as you, so there’s great information to be found Executives are top level keep track of what they’re saying
  • Globalization was the initial boost behind the dotcom’s Now, the movement will incorporate all this global info and funnel it into local sphere Narrow down, look local then hyper local Push your reach internationally another set of filters
  • What is measuring? Why should we measure?
  • Now you’ve Monitored and you’ve created a community. Find Influencers Hone in on community managers
  • After you’ve found influencers.... Gather intelligence, in a quick and accurate way Use Advanced social media kung-fu tactics Twitter lists, scheduling, google analytics, custom URL parameters-(note: 2nd degree black belt)
  • What will you measure? what needs work? - Do you need more mentions? - Should you send out your messages at a different time? - Are people clicking your links? - Is the bounce rate low? - Are your material tweetable?
  • # of mentions, likes, followers etc.
  • Not just FB and Twitter. Look at everything. Two way street If the mention you mention them
  • As you would need tools to mine gold in the wild west you need tools to extract the value from social media find your tools
  • Social Media isn’t just a national thing. It’s global. Bring all that information from around the world and funnel it into your local community.
  • Hoot suite.monitoring.measuring

    1. 2. “ ” Internet:  absolute communication, absolute isolation. Paul Carvel
    2. 4. Adoption of Modern Media 1890 Telephone 1973 Mobile Phone 1996 Social Media 1950 Television 1995 Webmail 90 21 17 5 4 Source: http://www.acainternational.org
    3. 5. Social Revolution
    4. 6. 30 Billion Pieces of content shared on Facebook per month Source: RoyalPingdom
    5. 7. 25 Billion Tweets on Twitter in 2010 Source: RoyalPingdom
    6. 8. 5 Billion Images on Flickr
    7. 9. 2 Billion Videos watched per day on YouTube Source: RoyalPingdom
    8. 10. 152 Million The number of blogs on the Internet Source: RoyalPingdom I blog therefore I am
    9. 11. Source: Royal Pingdom, Synmantec 107 Trillion emails sent in 2010
    10. 12. 107 Trillion emails sent in 2010 Source: Royal Pingdom, Synmantec 89.1% SPAM
    11. 13. Source: Royal Pingdom, Synmantec, en.wikipedia.org/wiki/List_of_social_networking_websites 1.8b+ email accounts 40 years
    12. 14. 3b+ social accounts 15 years 1.8b+ email accounts 40 years Source: Royal Pingdom, Synmantec, en.wikipedia.org/wiki/List_of_social_networking_websites
    13. 15. Email is Declining Email is on the Decline
    14. 16. Social is More Viral
    15. 17. “ ” Social Media is about the people! Not about your business. Provide for the people and the people will provide for you! Seth Godin
    16. 18. Listen & Engage Monitoring: ROI: Sales Measuring: Community & Success Monitoring & Measuring
    17. 19. Monitor 1. To keep track of systematically with a view to collecting information   [ mon -i-ter] noun
    18. 20. Listen Monitoring
    19. 21. Focus Monitoring
    20. 22. Engage Monitoring
    21. 23. Schedule Monitoring
    22. 24. Analytics Monitoring
    23. 25. Suggestions
    24. 26. Misspellings #1
    25. 27. Track Competitors and Executives #2
    26. 28. Geo Location #3
    27. 29. Measure [ mezh -er] noun 1. The act or process of ascertaining the extent, dimensions, or quantity of something; measurement.
    28. 30. Community Measuring
    29. 31. Time Management Measuring
    30. 32. Suggestions
    31. 33. Find Your Issue #1
    32. 34. Create KPI’s #2
    33. 35. All Media Mentions #3
    34. 36. Get Tools
    35. 37. It’s Everywhere
    36. 39. Thank you! I’m @Steve1johnson BlackBerry
    37. 40. Photo Credits

    ×