Gravity Summit - Brian Dresher, Mashable

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3rd Annual Gravity Summit at UCLA

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Gravity Summit - Brian Dresher, Mashable

  1. 1. Brian Dresher, @bdresher Director of Business Development February 22, 2011 Delivering Information in Real-Time
  2. 2. The Challenge for Brands Where is the user? When does the user need info? How does the user want to receive info? What does the user want?
  3. 3. Match Brand Influence with Audience Influence Mobile apps eReader SMS LBS ASAP Best results Angry Birds Email RSS Website Social News Fact checking How to guides Video Brand Influenced Audience Influenced
  4. 4. Build Internal and External Brand Advocates <ul><li>3,400,000 Followers across social platforms </li></ul><ul><li>40,000+ Retweets per Day </li></ul>MASHABLE’S INTERNAL BRAND ADVOCATES MASHABLE’S NETWORK OF PARTNERS 85,000+ Digg Followers 2,100,000+ Twitter Followers 425,000+ Facebook Fans 50,000+ Foursquare Followers <ul><li>40,000+ “Facebook Likes & Shares” Per Week </li></ul><ul><li>1,400+ Mashable meetups worldwide </li></ul>MASHABLE’S EXTERNAL BRAND ADVOCATES AND SOCIAL INFLUENCERS
  5. 5. Be a Resource Online and Offline Foursquare Twitter Tumblr Get Satisfaction
  6. 6. Share the Personality Behind Your Brand
  7. 7. Adapt to New Real-Time Distribution Tools Friendster MySpace Facebook IM SMS Twitter Email RSS Mashable Follow News Consumption Social Networks Instant Communications
  8. 8. Mashable Follow <ul><li>Find and follow your favorite topics. </li></ul><ul><li>Easily share stories with one share button. </li></ul><ul><li>Follow people who interest you. </li></ul><ul><li>Earn badges for participating! </li></ul><ul><li>Easy login with your Facebook or Twitter account. </li></ul>mashable.com/follow
  9. 9. Measure the Effectiveness of Your Efforts <ul><li>Referral Traffic from Social Networks – Google Analytics, Webtrends, Omniture </li></ul><ul><li>Competitive analysis – Hitwise and ComScore </li></ul><ul><li>Brand monitoring – Radian6 </li></ul><ul><li>Social effectiveness – Bit.ly and Facebook stats </li></ul>
  10. 10. Brands Doing it Well
  11. 11. Keys to Delivering Information in Real-Time <ul><li>Maximize the distribution platforms for delivering content. </li></ul><ul><li>Build networks and partnerships to deliver your message in real-time to places you can’t reach. </li></ul><ul><li>Become a real-time resource for your audience and enable opportunities for them to interact with you in real-time. </li></ul><ul><li>Showcase your personality and provide behind the scenes access to how you operate in real-time. </li></ul><ul><li>Adapt to the evolving online space and evolving behaviors of your audience. </li></ul><ul><li>Measure the effectiveness of your real-time efforts and adjust accordingly. </li></ul>
  12. 12. Where to Find Mashable <ul><li>Online </li></ul><ul><ul><li>Website – mashable.com </li></ul></ul><ul><ul><li>Twitter – @mashable </li></ul></ul><ul><ul><li>Facebook – facebook.com/mashable </li></ul></ul><ul><ul><li>Tumblr – mashablehq.com </li></ul></ul><ul><ul><li>Get Satisfaction – getsatisfaction.com/mashable </li></ul></ul><ul><ul><li>YouTube – youtube.com/mashable </li></ul></ul><ul><ul><li>Flickr – flickr.com/photos/mashable </li></ul></ul><ul><ul><li>Foursquare – foursquare.com/mashable </li></ul></ul><ul><ul><li>LinkedIn – linkedin.com/groups/Fans-Mashable-60043 </li></ul></ul><ul><li>Mobile Apps </li></ul><ul><ul><li>iPhone – itunes.apple.com/us/app/mashable/id356202138 </li></ul></ul><ul><ul><li>iPad – itunes.apple.com/us/app/mashable-for-ipad/id370097986 </li></ul></ul><ul><ul><li>Android – market.android.com/details?id=com.intridea.mashable </li></ul></ul><ul><ul><li>Kindle – amazon.com/Mashable/dp/B0012FN0XG </li></ul></ul>

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