Gravity Summit - Brian Dresher, MashablePresentation Transcript
Brian Dresher, @bdresher Director of Business Development February 22, 2011 Delivering Information in Real-Time
The Challenge for Brands Where is the user? When does the user need info? How does the user want to receive info? What does the user want?
Match Brand Influence with Audience Influence Mobile apps eReader SMS LBS ASAP Best results Angry Birds Email RSS Website Social News Fact checking How to guides Video Brand Influenced Audience Influenced