Gravity Summit - Brian Dresher, Mashable

Brian Dresher, @bdresher Director of Business Development February 22, 2011 Delivering Information in Real-Time

The Challenge for Brands Where is the user? When does the user need info? How does the user want to receive info? What does the user want?

Match Brand Influence with Audience Influence Mobile apps eReader SMS LBS ASAP Best results Angry Birds Email RSS Website Social News Fact checking How to guides Video Brand Influenced Audience Influenced

Build Internal and External Brand Advocates
3,400,000 Followers across social platforms
40,000+ Retweets per Day
MASHABLE’S INTERNAL BRAND ADVOCATES MASHABLE’S NETWORK OF PARTNERS 85,000+ Digg Followers 2,100,000+ Twitter Followers 425,000+ Facebook Fans 50,000+ Foursquare Followers
40,000+ “Facebook Likes & Shares” Per Week
1,400+ Mashable meetups worldwide
MASHABLE’S EXTERNAL BRAND ADVOCATES AND SOCIAL INFLUENCERS

Be a Resource Online and Offline Foursquare Twitter Tumblr Get Satisfaction

Share the Personality Behind Your Brand

Adapt to New Real-Time Distribution Tools Friendster MySpace Facebook IM SMS Twitter Email RSS Mashable Follow News Consumption Social Networks Instant Communications

Mashable Follow
Find and follow your favorite topics.
Easily share stories with one share button.
Follow people who interest you.
Earn badges for participating!
Easy login with your Facebook or Twitter account.
mashable.com/follow

Measure the Effectiveness of Your Efforts
Referral Traffic from Social Networks – Google Analytics, Webtrends, Omniture
Competitive analysis – Hitwise and ComScore
Brand monitoring – Radian6
Social effectiveness – Bit.ly and Facebook stats

Brands Doing it Well

Keys to Delivering Information in Real-Time
Maximize the distribution platforms for delivering content.
Build networks and partnerships to deliver your message in real-time to places you can’t reach.
Become a real-time resource for your audience and enable opportunities for them to interact with you in real-time.
Showcase your personality and provide behind the scenes access to how you operate in real-time.
Adapt to the evolving online space and evolving behaviors of your audience.
Measure the effectiveness of your real-time efforts and adjust accordingly.

Where to Find Mashable
Online
Website – mashable.com
Twitter – @mashable
Facebook – facebook.com/mashable
Tumblr – mashablehq.com
Get Satisfaction – getsatisfaction.com/mashable
YouTube – youtube.com/mashable
Flickr – flickr.com/photos/mashable
Foursquare – foursquare.com/mashable
LinkedIn – linkedin.com/groups/Fans-Mashable-60043
Mobile Apps
iPhone – itunes.apple.com/us/app/mashable/id356202138
iPad – itunes.apple.com/us/app/mashable-for-ipad/id370097986
Android – market.android.com/details?id=com.intridea.mashable
Kindle – amazon.com/Mashable/dp/B0012FN0XG

Gravity Summit - Brian Dresher, Mashable

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