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GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
GGravity Summit Keynote - Simom Mainwaring
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GGravity Summit Keynote - Simom Mainwaring

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3rd Annual Gravity Summit - Keynote by Simon Mainwaring

3rd Annual Gravity Summit - Keynote by Simon Mainwaring

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Transcript

  • 1. 3 rd Annual Gravity Summit
    • Simon Mainwaring
    PRESENTED February 22nd, 2011
  • 2. David Suzuki “ We are in a giant car headed towards a brick wall and everyone’s arguing over where they’re going to sit.” wefirstbook.com @simonmainwaring
  • 3. Me First capitalism
  • 4.
    • Me First Business
    • Result:
    • Top 3 consumer concerns:
    • Honest and transparent business practices (84%)
    • Company I can trust (83%)
    • Quality products (83%)
    • Source: Edelman Trust Barometer 2011
    @simonmainwaring
  • 5.
    • Me First Consumers
    • Result:
    • In 2011 the average U.S. household
    • credit card debt is over $16,000.
    • Shift to mindful consumption
    @simonmainwaring
  • 6.
    • Me First Planet
    • Results:
    • 14% of the Earth
    • was covered with rainforest. Now it’s 6%. We’re losing 13 million hectares annually.
    • U.N.’s Green Economy Initiative reported in 2010 that the world’s oceans could be completely depleted of fish within 40 years.
    @simonmainwaring
  • 7. Me First Culture Result: U.S. In 2010, 44 million Americans live below the official poverty line (1 in 7) with a record 41.8 million living on food stamps. Result: Global 1.4 billion people on the planet live on less than $1.25/day and 2.56 billion live on less than $2.00/day . @simonmainwaring
  • 8. Social business + social technology = social change.
  • 9. Technology is teaching us to be human again. wefirstbook.com @simonmainwaring
  • 10. How real-time social media accelerates social change for citizens and consumers.
    • One to one
    • Communities
    • Across platforms
    • Between consumers and brands
    • Between private sector and governments
    • Between real and virtual worlds
    wefirstbook.com @simonmainwaring
  • 11. How real-time social media transforms business.
    • Self-interest : Business needs to redefine self-interest.
    • Purpose : Corporations must merge profit & purpose.
    • Sustainability : Companies must conduct business in 5 sustainable ways (economic, social, ethical, moral, and environmental).
    • Values : Companies must instill values back into business to appeal to consumers.
    wefirstbook.com @simonmainwaring
  • 12. We First capitalism
  • 13. The evolution of revolution is contribution. wefirstbook.com @simonmainwaring
  • 14. What consumers want.
    • 83% are willing to change their consumption habits if it can help make tomorrow’s world a better place to live.
    • 82% agree that supporting a good cause makes them feel better about themselves.
    • 67% would switch brands if a different brand of similar quality supported a good cause.
    • Source: Edelman ‘Goodpurpose’ Survey
    wefirstbook.com @simonmainwaring
  • 15. How brands respond. 1) Focus on sustainable business practices, not short term results 2) Demonstrate leadership and commitment 3) Collaborate to advance progress 4) Enlist consumers as their partners allowing them to co-author the brand’s story. 5) Build social capital, not just financial capital, through work that is meaningful to consumers. 6) Invite consumers to elect them every day. 7) Partner with consumers to become a third pillar of change.   wefirstbook.com @simonmainwaring
  • 16. Contributory consumption in the real and virtual worlds.
    • Retail/Credit cards: Check-outs & SwipeGood
    • Online Platforms: Causecast, SocialVibe, SocialVest
    • Mobile shopping: ‘Bump’ to purchase, pay, contribute
    • Virtual goods: $2 billion 2011 to $6 billion by 2014
    • Social gaming: Game theory dynamics
    •  
    wefirstbook.com @simonmainwaring
  • 17. The best hope for business is the business of hope. wefirstbook.com @simonmainwaring
  • 18. Thank you.
    • @simonmainwaring
    • wefirstbook.com

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