The “Daily Deal” is now a proven customer acquisition model rooted in discovery of new local experiences. First wave of a local commerce revolution.
Second wave is rolling, with major players adding algorithms and mobile apps that connect users and merchants based on proximity , combination of individual preferences and real-time location data.
Third wave will focus on relationships . Long-term winners will expand their offering to manage a full engagement model between consumers and merchants, and in the process transform local commerce.
Changes in technology, buying behavior and social networking combined to create a profound opportunity to transform local commerce.
BuywithMe Corporate Overview Investors 185+ employees Goal 1.2MN + Members Founded 2009 Boston and New York Locations to enable local merchants and high value consumers to discover each other, engage with each other and commercially transact with each other Phoenix San Diego San Francisco Seattle Wash D.C. Active MSAs Atlanta Austin Boston Chicago Dallas Houston Los Angeles Miami New York Philadelphia Founded, Boston May 2009 The premier social commerce platform Use promo code “gravity” to try us out with 20% off any purchase!
All Merchants Have A Common Problem (Online Advertising) (Local Newspaper) (Yellow Pages) (Television) (Radio) Upfront Costs Un-Measurable Continuous Investment My business needs new customers! My business needs repeat customers!
The “Daily Deal” platform is a solution, connecting merchants with local customers.
Consumers use the platform to discover new businesses, get deep discounts, and share them with their friends and colleaugues.
Businesses use the platforms to acquire new consumers on a performance basis .
Daily deal is an online CPA based marketing campaign for a local business.
The Market - History Note: Yelp and Facebook have announced they intend to cease deals services soon. Total Number of Players In Space
The Market – Industry Structure * From Yipit presentation Daily Deal Sites Merchant Services SOON… Merchant Agencies Consumer Services Aggregators White Label Publishers Vertical Deal Sites Data Exchanges
BuyWithMe – Merchant Centric Daily Deals National Footprint / Local Focus / Merchant Centric 2 STRUCTURE PROMOTION: Build a compelling promotion with the merchant that works for the merchant 3 SIGN-OFF ON CREATIVE MATERIALS: Collaborate on the brand-enhancing marketing material we design with the merchant 1 THE PITCH : Understand the merchant ’s demand generation needs 4 CREATE A SPOTLIGHT: Our local commerce platform creates a wave of demand that drives customers to the merchant 5 MEASURE: Our platform monitors promotions purchased, customer visits, and redemptions
BuyWithMe – Merchant Centric Daily Deals A Complex Platform Disguised as a Simple Deal Consumers Email Web Mobile Social Group Social
BuyWithThree generates viral buzz for our partners ’ businesses because we incentive our customers to spread the word about our promotion . BuyWithThree
Customers use Facebook, Twitter, and email to spread the word after they purchase your promotion. BuyWithThree creates authentic and viral messaging on social networks about your business. BuyWithThree
Actual BuyWithThree Buzz on Twitter and Facebook BuyWithThree
Sample Partner Results 4,241 $106,025 Vouchers sold Sales 14,734 $ 114,591 Vouchers sold Sales 14,665 $ 366,625 Vouchers sold Sales
51% of our buyers recommend merchants to others after redemption
36% of our buyers write merchant review on a site such as Yelp or CitySearch
90% of buyers are new to the merchant or product
88% of our travel buyers were not planning on visiting the hotel, destination or property before they saw our promotion.
33% of buyers will return and make a full-priced purchase, and average 2.9 return visits
75% of those who return do so within 1 month
A full 87% of buyers will spend more than the value of the voucher, average 32% upsell
Buyer Behavior Statistics (from surveys)
LTV of our merchants directly correlates with LTV of the consumers we deliver to them.
only works for us when it works for our customer
only works for our customer when it works for their customers
real race is not race to scale… it ’s the race to value
Our Philosophy – Create Value
BuyWithMe - Next-Generation Online Local Commerce Platform Restaurants Clothing/Accessories Health/Personal Care Auto Related Travel/Leisure Home/Furniture Merchants Consumers How do I Generate New Customers – Daily Deal How do I Retain Customers – Rewards / Loyalty Merging Demand Generation and Ongoing Engagement Ongoing Engagement Demand Generation
Packing multiple quantities into one package and offering at a better value drives upsell
We want to get our users to purchase a higher price point package with a better value proposition. This presents more savings for the consumer, guaranteed repeat visits for the merchant, and more revenue for BWM
1 body wrap for $39
3 body wraps for $85 ($28 each)
The higher priced 3 wraps package outsold the 1 wrap package 2:1
Asked to rate our services, Amethyst gave perfect scores and are excited to partner with us again
66 Sold! $4,700 Gross $2,500 Net 4x Average Net Revenue!
$99 gets you a one-night stay, bottle of wine, and breakfast for two at ($209 value)
SOLD OUT! Only had 200 to sell and they were all sold within 1.5 days
Heather Salter, Innkeeper of Bishop Farm says, “I was ecstatic about the response I got from the Spring travel sale with BuyWithMe (buywithme.com) out of Boston. We received over 5,000 visits to our website, and a check for $18,000 before anyone even came to the B&B, and we garnered many new TripAdvisor reviews from our guests. You just can’t put a price tag on the amount of marketing we got out of this promotion.”
Immediate Bookings Huge Exposure to New Customers Invaluable Social Media Impact Case Study: Bishop Farm Bed & Breakfast