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Career Conference Antioch University 5-12-12
Presented by Beverly Macy

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  • May 16, 2012
  • May 16, 2012
  • Antioch51212v1

    1. 1. Career Resources Conference Presented by: Beverly Macy @beverlymacy
    4. 4. ADAPT OR DIE 1998 “Why do we need web pages?” 2012“Why do we need real-time social media?” 4
    5. 5. FIND AND BE FOUND How will the perfect job FIND YOU? 5
    6. 6. A Virtual Trade Show People you already know People you want to know People you should know 6
    7. 7. LinkedIn Basics Social Media community for Professionals Approx. 160 million members in over 200 countries A new member joins LinkedIn approximately every second Executives from all Fortune 500 companies are LinkedIn members Over 85% of recruiters use LinkedIn to find talent 7
    8. 8. LinkedIn Demographics 8
    9. 9. Welcome to the Talent Economy 9
    10. 10. Employers Are Looking for Talent Passive candidates need to be offered opportunities which will allow them to change the trajectory of their career Raises the bar and makes employer branding more important than ever before Take employer brand to the sort of top talent that should be working at their company Employer branding means creating places where candidates can discover your values, culture and learn more about what it’s like to work at your company from people in their network 10
    11. 11. Will They Find YOU?Building BRAND YOU3.What are your attributes?4.What brand are you trying to build?5.Why?6.Be Perceived as an Expert7.Go niche 11
    12. 12. Personal Branding Best PracticesPromotion:2. Be Modest - What if I sound like I’m bragging?3. Be Truthful - Awards, honors4. Don’t oversell – State the facts. No blatant self-serving“Toot Your Own Horn” “Celebrate & Empower Your Dreams”Tips: Disengage yourself from YOU Look at yourself as a valuable project Create a plan Engage a trusted colleague to proofread, comment Do it! Make revisions as you go 12
    13. 13. Personal Brand Presence GOOGLE IT! Twitter Facebook YouTube Google + Flickr Blog PitchEngine 13
    14. 14. Benefits of LinkedInIn the Presence of Decision Makers Business Development, Sales & Lead Generation Marketing Career Management Research People and Organizations Competitive “Intel” gathering Job Search & Recruiting Grow Your Network Arrange Face-to-Face Meetings Organize and Extend Groups Event Awareness Increase SEO for your name or company Manage the information that’s publicly available about you as a professional 14
    15. 15. The Resume Is Dead Actually, it’s evolving 15
    16. 16. Getting Started – Image Tips§ Professional photo – Close Up§ Consistent handles (names) across all social platforms§ Link everything! 16
    17. 17. LinkedIn “Connections” Extend a “digital handshake” Make “Connections” with those you know anddon’t know Interact with industry professionals 17
    18. 18. Personal Professional Profile 18
    19. 19. LinkedIn Profile Tips Use your real name  Education Craft a headline that  Skills accurately brands  Accomplishments you right now  Portfolio Value Proposition  Projects Post relevant and  Publications timely information in status updates  SlideShare presentations  Twitter handle  Link to blog 19
    20. 20. Polish Your Profile with LinkedIn Apps 20
    21. 21. Recommendations - Endorsements• Ask for recommendations only: – From people you know – With whom you have worked3. Craft personalized and customized requests 21
    22. 22. LinkedIn Search – Power ToolUse Search to gainbusiness intelligenceValuable featuresFinding potential:ClientsBusiness partnersHiring agentsCompetitiveInformation 22
    23. 23. LinkedIn Groups• Group search – First invite Connections from: – College alumni – Industry – Professional Associations• Free introductions among Group members• Groups are – Open- anyone can join – Private (approved by Admin)• Start a Group and discussion topic• Comment on other Group discussions>connections> prospects & leads 23
    24. 24. LinkedIn Group Example 24
    25. 25. LinkedIn Blog and News 25
    26. 26. LinkedIn Ads 26
    27. 27. 6 Ways to Generate Leads Via LinkedIn1. Create a polished profile2. Join LinkedIn Groups where your clients/customers gather and participate, comments3. Post relevant content on Groups4. Create your own LinkedIn group and share relevant content5. Post questions, answers6. Promote Events for Free! 27
    28. 28. Successful Career Management! 28
    29. 29. Thank You!  Embrace the Future  Empower Brand “You"  Lead the Way! Beverly Macy @beverlymacy