Lululemon Athletica

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Case study of Lululemon's social media use.

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Lululemon Athletica

  1. 1. LululemonAthletica<br />Social Media Use<br />Photo courtesy of Flikr<br />
  2. 2. Company Background<br />A Canadian retail company specializing in athletic, yoga-inspired clothing for active men and women.<br />Lululemon is headquartered in Vancouver, BC.<br />The company was founded in 1998 with the first store opening in November of 2000.<br />The company mission statement is:<br />“Creating components for people to live longer, healthier, more fun lives.”<br />
  3. 3. Social Media of Choice: Twitter<br />
  4. 4. On Twitter, Lululemon has almost 25,000 followers.<br />They actively follow almost 23,000 Twitter accounts.<br />Lululemon employs the use of lists on their page.<br />A lot of their responses to their consumers inquiries are answered via CoTweet.<br />They tweet numerous times a day with as little as minutes in between each post.<br />Posts consists of answers to consumers, plugs for Vancouver attractions, and company promotions.<br />
  5. 5. Tweet Stats<br />These graphs show how many times a day and at what hourly rate, Lululemon is posting on their headquarter page.<br />
  6. 6. Other Social Media Use<br />
  7. 7. Tweet Examples<br />
  8. 8. Lululemon Social Media<br />By expanding their depth into the world of social media use, Lululemon has seen extremely beneficial results.<br />Twitter has helped spread the company’s name to international ranking in the athletic and yoga clothing industry.<br />However, they seem to post tweets too much and it overshadows their promotional tweets.<br />They keep their page simple and professional<br />There seems to be no sign of spelling or grammatical errors.<br />Keep their posts informal and personal with their followers.<br />
  9. 9. Company Website<br />http://www.lululemon.com/<br />

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