Iowa Wesleyan Women’s Basketball PR Mashup Brittney Wilson COM 380
The Goal A variety of examples on how a sports team, like women’s basketball, can use social media for recruitment of athletes, to keep parents informed, fans can post live from games keeping those unable to attend up-to-date, and for the promotion of their programs.
Blogging Throughout the season, coaches or athletes can publish posts to an online journal Provides up-to-date information on the team Provide an exclusive look at life as a student-athlete
Microblogging Twitter has become an albeit addictive social site where tweeters can post in 140 words or less just what they are thinking or doing at that very moment. For IWC, coaches, fans, and athletes can post tweets about awards given to players or live updates during a game. They can also post about the areas they travel to for competition, as well as, the caliber of their competition.
Lists for alumni, donors, fans, etc.
Photo Channels (Flickr) Flickr is a photo sharing site that allows its members to upload pictures pertaining to just about anything. For IWC basketball, it could include action shots from games, fans and town supporters, or athletes doing things off the court. “A Tradition of Excellence” Super Fans Community Support Community Involvement
“A Tradition of Excellence” http://www.flickr.com/photos/bwilson10/sets/72157623682118893/show/
Super Fans Iowa Wesleyan golfer, Mark Cleary, amps up the crowd during the Women’s Conference Championship game.
victory The Iowa Wesleyan Women’s Basketball team poses midcelebration after winning the conference tournament. Joining the team are two of Coach Williamson’s children, Maddie and Chase.
Community involvement Iowa Wesleyan Men’s Basketball players, Keenan Stanbridge, Joe Evans, and Jamal Blackmond join the Grasshopper Green Daycare in the Beanie Bag Dance.
Press Releases Society craves being informed on what matters to them. For sports enthusiasts, press releases are a great way to spread the news of the Women’s accomplishments. Possible topics are: Iowa Wesleyan Team Makes School History Tigers Participate in Coaches for Cancer Iowa Wesleyan Coach named Coach of the Year for the Third Time
Video News Release A VNR can allow a team to share the highlights of its season with: Parents Alumni Fans Community Members Prospective Athletes
The Process When creating a VNR there are a lot of things to consider. What exactly are you trying to share with your viewing audience, how do you want to do it, and how long do you want the sharing of this information to be. For this video, I would first remove the current sounds. Then, I would add captions telling the viewers who the individuals involved are and sound bytes explaining why what the audience is seeing is newsworthy. Maybe even getting quick interviews and chopping them up to fit in the video would be great additions.