C ol dwe l l Ban ker Re sident ia l Bro kerage
Histor ic Le esburg
The Coldwell Banker Difference
Owned and Operated by NRT LLC.
545-A East Market Street – Leesburg, Virginia 20176
P. (703) 771.8888 F. (703) 777.4626
www.CBMove.com/Leesburg

Welcome
To Prospective Agent / Licensee:
I want to personally welcome you to Coldwell Banker Residential Brokerage Leesburg. Located at the doorway to Historic
Leesburg, our office proudly serves Loudoun County, Fairfax County and the surrounding areas.
From its beginnings in San Francisco in 1906, Coldwell Banker has always concentrated on superior customer service
and today enjoys a 96% name recognition world-wide. Buyers could come from New York, Paris, Sydney or Tokyo, and
with over one hundred and eighty four billion dollars in foreign investment in residential real estate in the United States
annually, only Coldwell Banker has 3,900 offices in 42 countries and territories.
From a small condominium to an estate home, our exceptional and experienced agents can successfully negotiate any
customers’ requirements.
Our high tech, high touch approach to real estate allows our agents to work with their customers and clients anywhere
anytime. Our web based contract system allows customers to view and execute contracts – securely online.
Coldwell Banker’s superior Internet technology provides our sellers the opportunity to reach over 24 million viewers
per month. Placing a property on the Internet is not enough. In today’s market, your real estate company needs to
understand where the buyers are viewing properties and have strategic plans for search engine optimization. Coldwell
Banker utilizes over 63,000 key words and well placed banner advertising. No other real estate company has a full time
team dedicated to studying web trends and constantly fine tuning our resources to reach today’s buyers, while providing
the content consumers desire.
I hope you will discover the difference in Coldwell Banker and join the Washington Metro areas real estate
technology leader.
Brian Whritenour
Branch Vice President
Coldwell Banker Residential Brokerage Leesburg
O. 703.771.8888 C. 703.927.6587
BWhritenour@cbmove.com
Difference
The Coldwell Banker

About Coldwell Banker
Residential Brokerage
Difference
The Coldwell Banker

The Coldwell Banker Heritage
Benjamin Banker
Colbert Coldwell
Coldwell Banker draws upon more than 100 years of leadership and success, success that is built upon a commitment
to honesty, professionalism and exceptional customer service.
In 1906, following the devastating San Francisco earthquake, young real estate associate Colbert Coldwell understood
the importance of neighbors helping neighbors. The devastated city needed honest, knowledgeable and professional
real estate services to help them rebuild. Coldwell launched a company dedicated to placing the customer’s interest
above all else – a principle that revolutionized the burgeoning real estate industry and began a proud company
tradition.
In 1913, Benjamin Arthur Banker joined Coldwell’s firm. Banker soon became a partner and the two built a company
based upon uncompromising ethics and exceptional customer service.
One hundred years later, Coldwell Banker continues this tradition as one of the most well-known and respected real
estate companies in the world.
A Tradition of Local Community Support
The Coldwell Banker Residential Brokerage Cares Foundation builds upon a history of supporting local communities
through a wide variety of philanthropic and volunteering activities. The Cares Foundation is guided by local Coldwell Banker
agents and employees and it is with pride that we disperse 100% of all funds raised to selected Mid-Atlantic partners.
Difference
The Coldwell Banker

Corporate Administration
Paul Valentino
President
Greater Washington Metro
pvalentino@cbmove.com
Ruth Papuchis
Regional VP
rpapuchis@cbmove.com
Difference
The Coldwell Banker

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Difference
The Coldwell Banker

Power
2007
Report
No. 1 NRT, Inc. accountable to our consumers and more
responsive to their needs. In the long run, that
Bruce Zipf
propels NRT’s family of companies to the next
President & CEO
level.
2006 Sales: $193,800,000,000
We also saw a change in many of the mar-
2006 Transactions: 392,452
kets that NRT operates in. East and West Coast
Number of offices: 1,004
markets were impacted in 2006—that began in
Number of agents: 61,000
the latter part of ’05 and continued into ’06.
We were able to be insulated to a degree
What most impacted NRT’s business—for better or
because we operate in the Midwest as well. We
worse—in 2006?
believe that we were able to seize the opportu-
On the better side for NRT’s
nity that market created and create a point of
business has been the contin-
differentiation with our full-service real estate
ued surge of the Internet and
model. We were able to highlight the power of
technology. I believe we all
our network and provide the best buyer pool
agree that today’s consumers
out there.
want information on a real-
We started an initiative in ’05 when we
time basis. They want focused
started to see a change in the marketplace. It
information and they want to
caused us to focus on the quality of our sales-
receive it in the way they want it. NRT’s strong
people rather than the quantity. In the past,
investment in technology is allowing us to give
“As technology real estate companies would focus on how
consumers what they want. NRT made a signif-
evolves, we are far many heads they brought in versus the quali-
icant investment with Realtor.com two years
more accountable to ty of the individual.
ago and we’ve supplemented that with 30 local
our consumers and Along those lines, I believe that our manage-
operating Web sites and nationally branded
more responsive to ment needs to develop their ability to articulate
Web sites. We’ve blended a nationally powerful
their needs. In the our value proposition so that agents can do a
Web site with local, regionally branded sites to
long run, that propels better job in articulating that value proposition
provide information to consumers on various
NRT’s family of to clients. We have developed a comprehensive
different levels. We’ve combined that with
companies to the management development program to be deliv-
LeadRouter, which connects consumers on any
next level.” ered internally within our organization. This is
of those Web sites with a sales associate who
designed to help them create more powerful
can be immediately responsive to their needs.
– Bruce Zipf,
agents and better managers along the way.
President & CEO, NRT, Inc. As technology evolves, we are far more
The TOP 500
ions
act
Voluales
es
nts
me
te
Sales
Trans
c
s
Sta
Age
Offi
Tran
$S
Rank Company
Rank
1 1 NRT Incorporated NJ 392,452 193,800,000,000 1,004 61,000
2 2 HomeServices of America, Inc. MN 182,786 58,139,767,351 390 20,366
3 3 The Long & Foster Companies, Inc. VA 105,679 38,527,801,000 252 16,045
4 17 Crye-Leike Realtors TN 32,109 5,484,645,079 71 3,625
5 6 Prudential Fox & Roach Realtors PA 29,798 11,161,580,436 67 4,149
6 19 Howard Hanna Real Estate PA 28,180 5,246,460,032 87 2,703
7 21 Real Living, Inc. OH 28,008 5,174,594,246 66 2,056
8 15 Coldwell Banker United Realtors TX 27,029 5,532,430,894 54 1,946
9 12 Allen Tate Company NC 24,446 5,710,064,511 38 1,530
10 7 John L. Scott Real Estate WA 23,156 8,804,687,363 40 1,920
Reprinted with permission of RISMedia, Inc., publisher of REAL ESTATE magazine (800) 724-6000 or rismedia.com April 2007
� �

Mid-Atlantic Map
R
M
Fairfax
COLDWELL BANKER
RESIDENTIAL BROKERAGE
MID-ATLANTIC
RE
Fairfax
Difference
The Coldwell Banker
REGIONAL VICE PRESIDENTS:
PURPLE - Ruth Papuchis
RED - Dean Cottrill

Local Expertise...Global Connections
The right buyer for your property could be across the street — or around the world. Coldwell
Banker Residential Brokerage is connected on a global scale, reaching qualified home buyers
anywhere in the world.
Nationally... Over 950 offices in 35 of the nations largest metropolitan markets
Coldwell Banker is part of the NRT family of companies. NRT LLC, a subsidiary of
Realogy Corporation, is the nation’s largest residential real estate brokerage.
Internationally... Over 3,900 offices in 28 countries
Through our parent company, Realogy Corporation, and its associated partner
ships, we have the opportunity to relocate people from around the world to the Mid-Atlantic.
Andorra Colombia India The Netherlands St. Croix
Aruba Costa Rica Indonesia Nevis St. Maarten
Australia Denmark Ireland Nicaragua St. Thomas
Austria Dominican Republic Italy Norway Sweden
Bahamas Egypt Jamaica Panama Switzerland
Bahrain Europe Japan Peru Turkey
Belgium Faeroe Islands Kuwait Poland Turks and Caicos
Belize Finland Latin America Portugal Islands
Bermuda France Lebanon Qatar United Arab Emirates
British Virgin Islands Gibraltar Liechtenstein Romania United Kingdom
Canada Germany Luxembourg San Marino United States
Caribbean Greece Malta Saudi Arabia Vatican
Cayman Islands Greater Africa Mexico Scotland Venezuela
Czech Republic Honduras Middle East Singapore
Hungary Monaco Spain *Subject to change
China
Difference
The Coldwell Banker

The Tools to Succeed
Difference
The Coldwell Banker

Strategy for Success
• Regional advertising, programs, products and services to attract the “best of the best!”
• Affiliation with one of 68 Coldwell Banker Residential Brokerage offices across the Mid-Atlantic
& the world-wide Coldwell Banker network
• Career & Technology training
• Real Estate Assessment Profile
• Mentoring by experienced agents
• Competitive compensation package
• Enhanced Web site with multi-photos and our exclusive LeadRouter™
• Coaching by sales manager
• Staff support and office resources
• CBinside.com
• Work@nywhere software
• Sales meetings & advanced training
• Special events
• Continuing education
• National designation programs
• Recognition & awards
Difference
The Coldwell Banker

Services through our Company
Financial Marketing
Competitive Compensation Package Tv/Radio/Internet/Billboard/Magazine/Newspaper Advertising
Agent Benefits Package CB Marketing Mall
Discounts on Computers, Travel, Etc. CBRB Prospecting Tools
Signage & Installation Services
Education Coldwell Banker Previews Luxury Homes Marketing
Real Estate Licensing School CBRB Concierge Services
Career Development & Counseling Client Follow-Up Programs
Foundation for Success Initial Education Program Hispanic Marketing Tools
Extensive Education for New Agents Electronic Advertising System
Accredited Real Estate Professional Designation Senior Advantage Listing Benefits Program
Continuing Education Public Relations
Advanced Professional Enhancement Home Incentives For Teachers (Hit)
Integrity Selling Course Home Incentives For National Security Agency
International Business Conference Home Incentives For Nurses (Homecare)
Coldwell Banker Online Learning Seller Services Guarantee
Buyer Services Guarantee
Technology
Services
Regional Web Site – CBmove.com
Free CBmove.com Agent Personal Web Site Relocation Services
National Web Site – Coldwellbanker.com Mortgage Services
Showcase Enhanced Listings on REALToR.com® Title Services
Leadrouter™ Lead Management Technology CB Home Protection Plan Warranty
Agent Company Email Address Homeowners & Auto Insurance
Company Intranet Information Site – CBinside.com Commercial Properties Service
office Computers With Essential Software & Internet Property Management
Company Network Connection At Home Life Insurance
Work@nywhere Software Health Insurance
ToolKit – Web Based CMA & Listing Presentations Retirement Plans
Internet-Based Contracts & Forms Library Legal Services/Defense
Electronic Buyer & Seller Presentations Coastal Vacation Rentals
Technology Help Desk National Designations & Awards
eNeighborhoods Software Program Auction Services
Difference
The Coldwell Banker

100+ Reasons to Believe in CoLDWELL BANKER RESIDENTIAL BRoKERAGE
Office and Company Support The Coldwell Banker eMarketing Advantage
Administrative Staff Search Engine Placement
Business Processing LeadRouter™
Senior Leadership Support Featured Homes Availability on REALToR.com®
Manager as Professional Coach School and Community Information on CBMove.com
Manager Assistance with Business Planning Buyer Watch
Manager Assistance with Marketing Electronic Contracts and Forms Library
Manager Assistance with Problem Solving Showcase Enhanced Listings on REALToR.com®
Manager Assistance with Dispute Resolution
Image
Manager Knowledge of the Market
Manager Assistance with Fee Protection 100 Year Legacy of Trust
Manager Review of Contracts National and Local Name Recognition
Manager Emotional Support 98% Consumer Awareness among our Target Market
Sales Meetings
office Advertising Programs Marketing Advantage & Personal Promotion
office Workshops Newly Affiliated Sales Associate Announcements
Opportunity Time Just Listed / Just Sold Postcards
office Direct Mail Programs Personal Brochures
Internet Advertising Programs Color Business Cards
Yard Signs & Directional Arrows
Marketing, Advertising and Personal Promotion Sign Riders
National TV Advertising Campaign CB Marketing Mall
Spot Runner Cable TV Advertising Client Follow-Up Program
Radio Campaigns Previews Luxury Home Marketing Program
Yard Signs & Directional Arrows Print Media Advertising (Washington Post,
Annual Open House Celebration Baltimore Sun, BALTIMORE Magazine etc.)
Just Listed / Just Sold Direct Mail Postcards
Home Buyer Guidebook Education
Home Enhancement Guide Foundation for Success
Theme Promotions (Fire safety, Celebrate America, etc.) Continuing Education Courses
Senior Advantage Listing Program Technology Education with Mobile Laptop Labs
Marketplace Home Guide online Education Courses
Coldwell Banker Market Watch Management Development Program
Open House Marketing Materials Leadership Development Series
Name Badges Integrity Selling®
Prospecting Tools Commercial Services Courses
Client Follow-Up Program Tech Fairs
Hispanic Marketing Tools National Speaker Series
Home Incentives for Teachers, NSA, Nurses, Restaurant Association International Business Conference Educational Sessions
Focus Group Research to Understand Buyers and Sellers Senior Leadership In-office Training
Spot Runner TV Ad Creation & Media Placement office Sales Meeting Presentations
Coldwell Banker University Courses
Buyer & Seller Presentation Materials E-Marketing Specialist Designation
Electronic Seller Presentations Seniors Designation Education
Electronic Buyer Presentations CBINSIDE tips
ToolKit Listing Presentation & CMA Rookie Rallies
Seller Services Guarantee Rookie Retreats
Buyer Services Guarantee office Administrators Training
Listing & Selling Kits Power Pricing, Positioning & Presentation
Email Marketing
Building Your Best Website
Fair Housing Certification

100+ Reasons to Believe in CoLDWELL BANKER RESIDENTIAL BRoKERAGE
Office Supplies & Equipment Community Involvement
Day to Day Supplies Coldwell Banker Cares Foundation
Direct Phone Lines Habitat for Humanity
Mongo Fax Harvest for the Hungry
Scanners Operation Thanks
Color Printers National Relief Efforts
Digital Cameras Student Mentoring Program
Courier Service Local office Community Involvement
Desk Space
Support Services & Departments
High Speed Internet Access
Electronic Contracts & Forms Library Education Department
Marketing Department
Agent Programs, Benefits & Discounts Service Center
Agent Retirement Program Previews Luxury Homes Marketing Department
Health Insurance Public Relations
Life Insurance Concierge® Services
Long Term Care Insurance MyConnect1 Utility Connection Service
College Savings Plans Lead Center
Comprehensive Financial Planning Relocation & Business Development
Military Best Program Property Management
Resort Properties Commercial Services Division
Senior Advantage Program New Homes Division
Coldwell Banker Concierge Coldwell Banker Home Loans
Dell/HP Computer Purchase Program Preferred Service Mortgage
Cell Phone Discounts NRT Mid-Atlantic Title
Travel Discounts Coldwell Banker Home Protection Plan
Preferred Supplier Discounts NRT Insurance Agency
Legal Defense Fund Legal Department with In-House Counsel
Agent Property Purchase Program for own Account Diversity Group
Vacation Rentals
Recognition & Awards Auction Services
Weekly and Monthly office Recognition
Information Technology
Company Annual Awards
International Annual Awards Coldwell Banker Listings (REALTOR.com®, Google, Yahoo!)
Elite Retreat Company Email Service
Top Producer Trips High Speed Internet Access
Local Association Leadership Support Private Network Drive for Each Sales Associate
Press Releases Work@nywhere Software Allowing Remote Access to Network
Truly Remarkable Service Billboards on CBINSIDE Voice Mail for Each Sales Associate
Sales Associate Advisory Council Mongo-Fax Sending Faxes to eMail
Scanners
Strength, Stability & Standards Color Printers
Digital Cameras
Strength of NRT
NRT Technology Help Desk
World Wide Expertise with the Local Touch
Coldwell Banker National Technology Help Desk
Financial Stability
LeadRouter™ Help Desk
Business Respect (100 years)
Virus Protection
Locally Managed
70+ Mid-Atlantic offices
Non-competing Managers
Difference
Networking & Referral Opportunities
The Coldwell Banker

E-Marketing Advantage
CBRB continues to raise the bar in our Internet marketing efforts. online real estate evolved, new sites and opportunities
arose, and our strategy evolved with it. As a company, we have decided to seize the best opportunities so we may
offer our sellers’ the most exposure for their properties, the fastest response to online inquiries and the finest quality
interactive programs in the industry.
According to the National Association of Realtors® Profile of Home Buyers and Sellers, 80% of all buyers use the
internet as a key information source when searching for a home.
In the study, there is a noted shift in how a buyer found the home they purchased:
• 36% of buyers found the home they purchased through a real estate agent 1
• 24% of buyers found the home they purchased through the Internet 1
• 15% of buyers found the home they purchased through yard signs 1
• 5% of buyers found the home they purchased through print newspaper ads 1
• Buyers obtain other valuable research online including school and neighborhood statistics1
Difference
The Coldwell Banker Data courtesy of National Association of REALToRS® 2006 Profile of Home Buyers and Sellers
1

E-Marketing Advantage
To capture the online buyer, we’re generating broad exposure for your property with unprecedented spending at America’s
leading Internet real estate sites and portals.
Our online marketing strategy continues to change and evolve with the ever-changing online real estate space. Just a few
years ago, sites like Trulia, Zillow, and FrontDoor didn’t exist, Google™ wasn’t displaying real estate listings, and Yahoo!®
Real Estate had a decidedly different flavor. As the online Real Estate space evolved and home seekers began to integrate
online searching into their home buying experience, Coldwell Banker Residential Brokerage has continued to keep pace with
real estate buying habits.
CBmove.com ColdwellBanker.com OpenHouse.com FrontDoor.com
ColdwellBankerPreviews.com®
Trulia.com Yahoo.com Google Base™ Zillow.com
RealTOR.com®
BaltimoreSun.com HomeDatabase.com NYTimes.com NYT Great Homes
WashingtonPost.com
Homescape.com enormo.com Cyberhomes.com
Forbes.com IHT.com aOl.com
Today, you will find your property, your agent and the Coldwell Banker brand on the most visited web sites and real estate
portals on the web. Not only will you have the exposure, but your agent will promote the features most online home seekers
demand; multiple photos, maps, descriptions and school and community information.
Difference
The Coldwell Banker

E-Marketing Advantage
Owning the Internet’s Best Real Estate
Now, when you ask “What are you doing to sell my home?” your Coldwell Banker
Residential Brokerage sales associate has the ability to respond:
• “I’m generating broad exposure for your property with unprecedented
spending at America’s leading Internet real estate sites and portals”
• “I’m posting multiple photos of your home and a detailed property description –
two of the most sought after features by online home shoppers.”1
• “I’m using 56,000 search terms at the Internet’s biggest search engine sites
to drive home buyers to our online properties.”2
• “I’m using the latest technology to respond immediately to your service requests
and the inquiries of interested buyers.”
Coldwell Banker has invested more resourc