Auto Net Select

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This presentation is for a client looking to place ads on a radio station. Goal is to give the client the details they need to want to buy advertisement with out radio station and show them how we can help their business.

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Auto Net Select

  1. 1. Presented To: Brad Denner St. Peters, Missouri Presented By: Peter Carlos TJ Grigone Maria Correa Bruce White
  2. 2. Situation Page <ul><li>You told us the following: </li></ul><ul><ul><li>Major focus : Selling Used/Pre-Owned Cars on Internet </li></ul></ul><ul><ul><ul><li>Wholesale </li></ul></ul></ul><ul><ul><ul><li>Retail </li></ul></ul></ul><ul><ul><ul><li>Expect to sell 20 cars a month </li></ul></ul></ul><ul><ul><li>Points of Difference : </li></ul></ul><ul><ul><ul><li>Lower Broker Fee </li></ul></ul></ul><ul><ul><ul><li>Accessibility for Working Professionals </li></ul></ul></ul><ul><ul><ul><li>Create Personal and Long-Term Relationship </li></ul></ul></ul><ul><ul><ul><li>Satisfaction Guarantee </li></ul></ul></ul><ul><ul><ul><li>Save people time searching for a car </li></ul></ul></ul>
  3. 3. Situation Page <ul><ul><ul><li>Key Marketing Challenges </li></ul></ul></ul><ul><ul><ul><ul><li>We need to attract young professional men and women, 25-35 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>We need to establish a positive image </li></ul></ul></ul></ul><ul><ul><ul><ul><li>We need to attract families, 35 - 50 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>We need to create credibility </li></ul></ul></ul></ul><ul><ul><ul><ul><li>We need to create a web presence </li></ul></ul></ul></ul><ul><ul><ul><ul><li>We need to attract beginning drivers, 18 – 21 </li></ul></ul></ul></ul>
  4. 4. Research Page
  5. 5. Research Page <ul><li>Highest Resale Value Cars </li></ul><ul><ul><li>BMW M6 </li></ul></ul><ul><ul><li>Honda Civic Si </li></ul></ul><ul><ul><li>Cadillac Escalade </li></ul></ul><ul><ul><li>Mini Cooper S </li></ul></ul><ul><ul><li>Volkswagen Rabbit </li></ul></ul><ul><ul><li>Pontiac Solstice </li></ul></ul><ul><ul><li>Scion tC </li></ul></ul><ul><ul><li> forbesautos.com </li></ul></ul>
  6. 6. Opportunities
  7. 7. Broadcasting On“The Arch” <ul><li>Ideal Broadcast Time </li></ul><ul><ul><li>“ Drive time” </li></ul></ul><ul><ul><ul><li>Morning </li></ul></ul></ul><ul><ul><ul><li>Afternoon </li></ul></ul></ul><ul><ul><ul><ul><li>Wide variety in audience </li></ul></ul></ul></ul><ul><li>Schedule </li></ul><ul><ul><li>:60 second commercials over two week period </li></ul></ul>Daypart Commercials Price Morning 9 $350 Afternoon 6 $300 Total 15 $4950
  8. 8. Broadcast <ul><li>Web Strategy </li></ul><ul><ul><li>Derive majority of customers through the website </li></ul></ul><ul><ul><ul><li>Radio and TV will drive people to visit the website </li></ul></ul></ul><ul><li>Create a sense </li></ul><ul><li>of credibility </li></ul><ul><li>60% of Missouri households have personal internet access </li></ul>Infoplease.com
  9. 9. Web Layout Display Ad 300 x 250
  10. 10. Web Layout Leaderboard Ad 728 x 90
  11. 11. Execution <ul><li>Dates and meetings </li></ul><ul><ul><li>Met with Brad Denner </li></ul></ul><ul><ul><ul><li>October 27, 2009 </li></ul></ul></ul><ul><ul><li>Final Presentation to Client </li></ul></ul><ul><ul><ul><li>December 9, 2010 </li></ul></ul></ul><ul><ul><li>Radio Commercial Production </li></ul></ul><ul><ul><ul><li>December 16, 2010 </li></ul></ul></ul><ul><ul><li>Radio Commercial Broadcast </li></ul></ul><ul><ul><ul><li>January 15, 2010 – January 29, 2010 </li></ul></ul></ul><ul><ul><li>Web Ads </li></ul></ul><ul><ul><ul><li>January 15, 2010 – February 15, 2010 </li></ul></ul></ul>
  12. 12. Investment Summary <ul><li>Average Monthly Investment </li></ul><ul><ul><li>$6000 </li></ul></ul><ul><li>Two Week Radio Broadcast </li></ul><ul><ul><li>$5000 </li></ul></ul><ul><li>One Month Web Ads </li></ul><ul><ul><li>Skyscraper Ad </li></ul></ul><ul><ul><li>Video Pre-Roll (10 seconds) </li></ul></ul><ul><ul><ul><li>$1000 </li></ul></ul></ul><ul><li>R.O.I Analysis (Formula) </li></ul><ul><li>Rate Expiration Date </li></ul><ul><ul><li>December 31, 2009 </li></ul></ul>
  13. 13. Expectations <ul><li>Doing Business With Us… </li></ul><ul><ul><li>We will build your business and get your name out to the public. </li></ul></ul><ul><ul><li>Deadlines will be met promptly. </li></ul></ul><ul><ul><li>Everything we handle will be done in a professional manner. </li></ul></ul><ul><ul><li>We want to see you succeed. </li></ul></ul><ul><li>Contact us at any time! </li></ul><ul><ul><li>Bruce White Peter Carlos </li></ul></ul><ul><ul><ul><li>BWhite2705@gmail.com (925) 323-5586 Pcarlos@lindenwood.edu (636)949-4513 </li></ul></ul></ul><ul><ul><li>Maria Correa T.J. Grigone </li></ul></ul><ul><ul><li>[email_address] (407)923-8705 [email_address] (314) 541-4550 </li></ul></ul>

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