Your SlideShare is downloading. ×
0
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
The art of the investor pitch
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The art of the investor pitch

3,173

Published on

0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,173
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
101
Comments
0
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. the art of the investor pitch
    Boris Wertz / w media ventures
  • 2. about me
    entrepreneur: JustBooks / AbeBooks (sold to Amazon)
    investor: 20+ early-stage investments, consumer internet, focus on Pacific North-West
    venture partner: Acton Capital (late-stage consumer internet fund)
    community builder: BootUp, Techvibes, Startup Visa Canada
  • 3. my investments
  • 4. some numbers to frame the challenge
    see 150-200 companies / year but make only 5-6 investments
    this ratio is worse for investors in large markets (i.e. Valley)
    you need to cut through the noise
  • 5. the art of the investor pitch
    find the right investors to pitch
    get a warm introduction
    nail your pitch
    stay in touch
    the art of the investor pitch is more about the process than it is about the actual presentation
  • 6. right investor
    your start-up needs to match investor’s focus:
    stage: seed, early, expansion, late
    sector: e-commerce, media, software,…
    business model: b2c, b2b
    geography: only investing close to home?
    do your research upfront or you will waste everybody’s time
  • 7. get a warm introduction
    unsolicited emails have almost no chance – need to get a warm introduction
    LinkedIn
    Blog
    Events
    executive summary (+ link to product)
  • 8. nail your pitch
    pitch yourself not the idea
    product demo
    focus on high-level concept
    investor deck of max 10 slides
  • 9. avoid
    ask investor to sign a NDA
    go through detailed business plan / financial models
    schedule meetings for longer than 30 minutes
  • 10. investor deck
    problem you are solving (+ product demo)
    vision
    team
    market
    distribution
    ask
  • 11. pitch yourself
    start-ups are about the founders, not necessarily the ideas
    ideas change
    don’t focus on schools attended / companies worked for but what you have built
    examples: created a non-for profit organization, coded a Facebook game, published a student newspaper
  • 12. size market using narratives
    investors are interested in big opportunities
    size market using narratives, not numbers
    examples:
    social sharing (and hence noise) is increasing dramatically so curation and filtering will become more important
    mobile devices are becoming powerful enough to replace laptops for most tasks and will unleash a flood of new applications and business models
  • 13. stay in touch
    unless you are a serial entrepreneur, investor will need time to get comfortable with you
    listen, refine, show progress
    “it is like dating before getting married”
  • 14. connect
    wmediaventures.com/blog
    twitter.com/bwertz
    ca.linkedin.com/in/bwertz
  • 15. sources
    this presentation borrowed from many sources, including
    http://cdixon.org/2009/11/14/pitch-yourself-not-your-idea/
    http://cdixon.org/2010/04/03/size-markets-using-narratives-not-numbers/
    http://www.wmediaventures.com/news/4-key-points-to-address-in-your-startup-pitch/

×