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WAYFINDSIMPLIFY INTERNATIONAL TRAVEL          BETH WERNET & PAM JUE           SVA IXD STRATEGY FINAL | FALL 2012
THE PROBLEM                         PEOPLE LOVE TO TRAVEL                                       BUT...FINDING INFORMATION ...
THE SOLUTIONWAYFIND MAKES THE VISA PROCESS  STRAIGHTFORWARD & SIMPLE
THE PRODUCT              A SERVICE THAT GIVES USERS VISA INFORMATION THEY NEEDDO I NEED A                 YES             ...
THE MARKET                     WE ARE TARGETING TRAVELERS WHO NEED A VISA                470+ MTRAVELERS                  ...
THE COMPETITION        ExpensiveQuick               Time Consuming           Cheap
VALUE TO USER                  WAYFIND              Travel Agencies       Guidebooks         Travel Sites                 ...
REVENUE              WE CHARGE $30-$70 FOR OUR VISA SERVICEVISA FILING                 AVG. FEE                   REVENUE ...
CUSTOMER ACQUISITIONBLOGS   WORD OF MOUTH   PARTNERSHIPS                               Medium to Small                    ...
THE TEAMBeth Wernet           Pam JueCo-founder            Co-founderDesigner              DesignerFront End Developer   F...
RISKS & OPPORTUNITIES            RISKS                        PRECAUTIONSContent is not accurate or    ●   Allow users to ...
THANK YOU
APPENDIX    International Trips Are On The Rise            1000                                                           ...
APPENDIX                                                             APPENDIX  Number of Customers              6 MONTHS  ...
APPENDIXRevenue                                  6 MONTHS            12 MONTHS     18 MONTHS        24 MONTHS   36 MONTHS ...
APPENDIX                                                                      APPENDIX  Breakdown of Revenue              ...
APPENDIX                                        APPENDIX  Breakdown of Online Travel Planning           63%               ...
APPENDIX                                 APPENDIX  Breakdown of Base Costs    Months   Items          Cost    6        1 E...
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Wayfind Presentation Deck

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Transcript of "Wayfind Presentation Deck"

  1. 1. WAYFINDSIMPLIFY INTERNATIONAL TRAVEL BETH WERNET & PAM JUE SVA IXD STRATEGY FINAL | FALL 2012
  2. 2. THE PROBLEM PEOPLE LOVE TO TRAVEL BUT...FINDING INFORMATION IS TIME CONSUMING The average person visits 21 sites during 9 sessions while preparing for a trip “VISA INFORMATION WHAT INFORMATION IS THE HARDEST TO FIND?
  3. 3. THE SOLUTIONWAYFIND MAKES THE VISA PROCESS STRAIGHTFORWARD & SIMPLE
  4. 4. THE PRODUCT A SERVICE THAT GIVES USERS VISA INFORMATION THEY NEEDDO I NEED A YES FOLLOW LET US FILE THESE YOUR VISA VISA? HERE IS WHAT DEADLINES APPLICATION YOU NEED
  5. 5. THE MARKET WE ARE TARGETING TRAVELERS WHO NEED A VISA 470+ MTRAVELERS 1.8 M 160+ M INTERNATIONAL NEED VISAS USE OUR SERVICE TRAVELERS $256 B $95 B $853 BVALUE ONLINE ONLINE TRAVEL AGENCY TRAVEL SALES SALES SALES Source: World Travel and Tourism Council
  6. 6. THE COMPETITION ExpensiveQuick Time Consuming Cheap
  7. 7. VALUE TO USER WAYFIND Travel Agencies Guidebooks Travel Sites Convenient but Simple but dont Takes hours ofEase of use Simple expensive process visas research Saves time Someone else takes High level Can find specificBenefits Targeted information care of it for you information information Keep users on track FreeCosts $75-$150 Free Free [$30 - $70]
  8. 8. REVENUE WE CHARGE $30-$70 FOR OUR VISA SERVICEVISA FILING AVG. FEE REVENUE $128 M 1.8 M $50 2012-2015
  9. 9. CUSTOMER ACQUISITIONBLOGS WORD OF MOUTH PARTNERSHIPS Medium to Small Travel Agencies
  10. 10. THE TEAMBeth Wernet Pam JueCo-founder Co-founderDesigner DesignerFront End Developer Front End Developer
  11. 11. RISKS & OPPORTUNITIES RISKS PRECAUTIONSContent is not accurate or ● Allow users to flag incorrectup to date information ● Hire people to manage content ● User experience beats ourUsers only use us once competitors ● Expand content to other practical needs of travelingRely on agencies to satisfy ● Partner with experiencedour users agencies ● Hire people to manage those relationships
  12. 12. THANK YOU
  13. 13. APPENDIX International Trips Are On The Rise 1000 942 M 900 924 M 908 M 885 M 800 850 M 805 M 700 760 M 600 690 MTRIPS (M) 500 400 300 200 100 0 2003 2004 2005 2006 2007 2008 2009 2010 YEAR Source: World Bank Data
  14. 14. APPENDIX APPENDIX Number of Customers 6 MONTHS 12 MONTHS 18 MONTHS 24 MONTHS 36 MONTHS LOW 46K 100K 215K 465K 2.2M HIGH 230K 500K 1.1M 2.3M 10.8M
  15. 15. APPENDIXRevenue 6 MONTHS 12 MONTHS 18 MONTHS 24 MONTHS 36 MONTHS LOW $516 $1100 $325K $703K $3.3M HIGH $12.9K $28K $18.9M $41.2M $192M Base Costs $72K $83.7K $83.7K $404.8K $1M REVENUE STREAMS Affiliate Marketing Visa Processing App Sales FOCUS User Acquisition Monetization & Growth
  16. 16. APPENDIX APPENDIX Breakdown of Revenue 6 MONTHS 12 MONTHS 18 MONTHS 24 MONTHS 36 MONTHS AFFILIATE LOW $516 $1.1K $2.4K $5.2K $24K AFFILIATE HIGH $12.9K $28K $60K $129.4K $593.4K VISA LOW $323.4K $697.5K $3.2M VISA HIGH $18.9M $40.7M $189.3M MOBILE LOW $16.2K $407K MOBILE HIGH $75.7K $1.9M
  17. 17. APPENDIX APPENDIX Breakdown of Online Travel Planning 63% 40% 36% 36% 30% 26% 11% Source: Travelport
  18. 18. APPENDIX APPENDIX Breakdown of Base Costs Months Items Cost 6 1 Engineer $75,000 12 1 Engineer $75,000 Server $1,200 Marketing $7,500 $83,700 18 2 Engineers $75,000 1 Employee $1,200 Server $7,500 Marketing $83,700 24 $5175.5 $300,000 $60,000 $4,800 $40,000 $404,800 36 $24,071.4 $650,000 $240,000 $4,800 $81,000 $60,000 $1,035,800
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